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Cross-functional decisions across customer, supply, and media teams — at the speed of e-commerce
NEW YORK, June 11, 2026 /PRNewswire/ -- Fractal (http://www.fractal.ai/), a publicly listed global enterprise AI company serving Fortune 500 organizations, today announced the launch of Cogentiq e-commerce, an AI-native Always on E-Commerce Profit Engine that helps consumer products companies stay competitive across e-commerce channels like Amazon. Cogentiq e-commerce monitors and actions against key profit signals such as stock levels, media spend allocation, keywords, content, and pricing to help products stay available, easily discoverable, and more likely to convert into a purchase. And it does this with accelerated speed—moving teams from signal identification through recommended action in a matter of minutes. Amazon marketplace integration is live today, with expansion across more e-commerce platforms planned in the near term.
Profit growth in modern e-commerce requires real-time action across more than 70 signals, for every stock keeping unit (SKU) in a company's portfolio. A single missed signal can translate directly into missed revenue. As organizations increasingly turn to AI-powered solutions, many inadvertently introduce greater complexity, where an abundance of data and decision permutations slows time to action, resulting in decision paralysis and lost profit opportunities.
Cogentiq e-commerce is purpose-built to eliminate this complexity and accelerate decision-making at scale. For each SKU listed on a company's digital shelf portfolio, Cogentiq e-commerce monitors 70+ profit-driving marketplace signals daily and recommends corrective actions, orchestrated across customer, media, and supply chain, within minutes.
To illustrate, when a product goes viral on Amazon, the resulting demand spike currently triggers a five-day manual decision cycle involving fragmented data analysis, delayed approvals, and slow responses, resulting in stockouts, wasted media spend, and suppressed sales. In contrast, Cogentiq e-commerce detects such signals to deliver cross-functional recommendations that teams can review and act on within minutes. The result is a swift, coordinated response to optimize inventory allocation, reduce ineffective advertising spends, and redirect media investments to capitalize on demand before opportunities are lost.
"Today, most organizations use AI the same way they've always used analytics: gather data, generate insights, and then decide. But that sequence is too slow for the world we're entering. We believe AI should start with the decision and compress the distance between insight and action to near zero. In that world, success will belong to those who can consistently make the right decisions faster," said Pranay Agrawal, Chief Executive Officer, Fractal Analytics.
Cogentiq e-commerce is built for rapid deployment, enabling businesses to go from sign-up to go-live in as little as two days using only a marketplace API.
For more information, please visit: https://fractal.ai/products/cogentiq-ecommerce.
About Fractal
Fractal (NSE: FRACTAL) is a publicly listed global enterprise AI company with a vision to power every human decision in the enterprise.
Fractal's suite of businesses includes Asper.ai (enabling interconnected decisions for revenue growth) and Analytics Vidhya (among the world's largest data science communities). Fractal spun out Qure.ai, a global healthcare AI leader enhancing the rapid identification and management of tuberculosis, lung cancer, and stroke. Fractal's dedicated AI Research team is focused on foundational AI advancements, including knowledge-based foundational models, reasoning-based systems, and agentic systems. The team has launched successful products, including MarshallGoldsmith.ai, Vaidya.ai, Kalaido.ai, and the open-source reasoning model Fathom-R1-14B and tool-based reasoning model Fathom-DeepResearch.
Fractal employs over 5,000 professionals across global locations, including the United States, Canada, the UK, the Netherlands, Ukraine, India, Singapore, South Africa, the UAE, and Australia. It has consistently earned recognition as one of India's Best Companies to Work For (Top 100, 2025), a 'Great Workplace' for eight consecutive years, and as one of 'India's Best Workplaces for Women' for five years running by the Great Place to Work® Institute. Fractal was also named a Leader in the 2025 Forrester Wave™ for Customer Analytics Service Providers and earned leadership positions in the Everest Group Peak Matrix Assessment 2025 for AI and Analytics Services, and Information Services Group's 2024 assessments for Data Engineering and Data Science Services.
Cross-functional decisions across customer, supply, and media teams — at the speed of e-commerce
NEW YORK, June 11, 2026 /PRNewswire/ -- Fractal (http://www.fractal.ai/), a publicly listed global enterprise AI company serving Fortune 500 organizations, today announced the launch of Cogentiq e-commerce, an AI-native Always on E-Commerce Profit Engine that helps consumer products companies stay competitive across e-commerce channels like Amazon. Cogentiq e-commerce monitors and actions against key profit signals such as stock levels, media spend allocation, keywords, content, and pricing to help products stay available, easily discoverable, and more likely to convert into a purchase. And it does this with accelerated speed—moving teams from signal identification through recommended action in a matter of minutes. Amazon marketplace integration is live today, with expansion across more e-commerce platforms planned in the near term.
Profit growth in modern e-commerce requires real-time action across more than 70 signals, for every stock keeping unit (SKU) in a company's portfolio. A single missed signal can translate directly into missed revenue. As organizations increasingly turn to AI-powered solutions, many inadvertently introduce greater complexity, where an abundance of data and decision permutations slows time to action, resulting in decision paralysis and lost profit opportunities.
Cogentiq e-commerce is purpose-built to eliminate this complexity and accelerate decision-making at scale. For each SKU listed on a company's digital shelf portfolio, Cogentiq e-commerce monitors 70+ profit-driving marketplace signals daily and recommends corrective actions, orchestrated across customer, media, and supply chain, within minutes.
To illustrate, when a product goes viral on Amazon, the resulting demand spike currently triggers a five-day manual decision cycle involving fragmented data analysis, delayed approvals, and slow responses, resulting in stockouts, wasted media spend, and suppressed sales. In contrast, Cogentiq e-commerce detects such signals to deliver cross-functional recommendations that teams can review and act on within minutes. The result is a swift, coordinated response to optimize inventory allocation, reduce ineffective advertising spends, and redirect media investments to capitalize on demand before opportunities are lost.
"Today, most organizations use AI the same way they've always used analytics: gather data, generate insights, and then decide. But that sequence is too slow for the world we're entering. We believe AI should start with the decision and compress the distance between insight and action to near zero. In that world, success will belong to those who can consistently make the right decisions faster," said Pranay Agrawal, Chief Executive Officer, Fractal Analytics.
Cogentiq e-commerce is built for rapid deployment, enabling businesses to go from sign-up to go-live in as little as two days using only a marketplace API.
For more information, please visit: https://fractal.ai/products/cogentiq-ecommerce.
About Fractal
Fractal (NSE: FRACTAL) is a publicly listed global enterprise AI company with a vision to power every human decision in the enterprise.
Fractal's suite of businesses includes Asper.ai (enabling interconnected decisions for revenue growth) and Analytics Vidhya (among the world's largest data science communities). Fractal spun out Qure.ai, a global healthcare AI leader enhancing the rapid identification and management of tuberculosis, lung cancer, and stroke. Fractal's dedicated AI Research team is focused on foundational AI advancements, including knowledge-based foundational models, reasoning-based systems, and agentic systems. The team has launched successful products, including MarshallGoldsmith.ai, Vaidya.ai, Kalaido.ai, and the open-source reasoning model Fathom-R1-14B and tool-based reasoning model Fathom-DeepResearch.
Fractal employs over 5,000 professionals across global locations, including the United States, Canada, the UK, the Netherlands, Ukraine, India, Singapore, South Africa, the UAE, and Australia. It has consistently earned recognition as one of India's Best Companies to Work For (Top 100, 2025), a 'Great Workplace' for eight consecutive years, and as one of 'India's Best Workplaces for Women' for five years running by the Great Place to Work® Institute. Fractal was also named a Leader in the 2025 Forrester Wave™ for Customer Analytics Service Providers and earned leadership positions in the Everest Group Peak Matrix Assessment 2025 for AI and Analytics Services, and Information Services Group's 2024 assessments for Data Engineering and Data Science Services.
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Fractal Launches Cogentiq E-Commerce: AI that Acts on Profit Signals in Minutes
SHANGHAI, June 14, 2026 /PRNewswire/ -- The Gala Night of the 28th Shanghai International Film Festival (SIFF) was held in Shanghai today, bringing together filmmakers, industry professionals and audiences from around the world in celebration of cinema.
Running through June 20, this year's festival will present more than 420 films across over 1,600 screenings in Shanghai and cities throughout the Yangtze River Delta. As one of only 17 film festivals worldwide to hold official A-list classification from FIAPF, SIFF continues to serve as a major platform for international cinematic exchange.
The winners of the Golden Goblet Awards will be announced at the Golden Goblet Awards Ceremony of the 28th Shanghai International Film Festival on June 20.
A Night of Cinema Along the Huangpu River
The Gala Night transformed Shanghai into a vibrant stage for global cinema, welcoming filmmakers, actors and industry professionals from around the world. Golden Goblet Awards jurors, nominated filmmakers and representatives of major Chinese and international productions gathered on the red carpet, showcasing the festival's growing international profile and influence.
One of the evening's most significant moments was the presentation of the festival's honorary awards. Renowned actress and cultural ambassador Lisa Lu received the Lifetime Achievement Award, while acclaimed Chinese director Zhang Yimou was honored with the Outstanding Contribution to Chinese Cinema Award, recognizing their exceptional achievements and enduring contributions to the development of cinema.
The celebration once again highlighted Shanghai's unique role as a city where cinema, culture and international exchange converge.
Opening Film Afterpiece Makes World Premiere
This year's opening film, Afterpiece, made its world premiere as one of the festival's most anticipated events. Directed by Keane T.K. Wong and produced by Derek Yee, the film stars Stephen Fung, Chrissie Chau, Myolie Wu and Angela Yuen. The story follows a once-celebrated theatre director seeking creative redemption while navigating the increasingly blurred boundaries between performance and reality.
Developed under a Hong Kong film mentorship initiative pairing established filmmakers with emerging directors, Afterpiece reflects the continued transmission of creative talent across generations in Hong Kong cinema.
Members of the cast and creative team attended the Gala Night and participated in audience activities following the premiere screening.
International Jury Reflects Global Vision
Members of the Golden Goblet Awards jury met with the media in Shanghai ahead of this year's festival activities, representing filmmakers and industry professionals from around the world.
The seven-member Main Competition jury is chaired by acclaimed actor Tony Leung Chiu-wai and includes Chinese director Guan Hu, actress Xin Zhilei, Tunisian producer Dora Bouchoucha, Kyrgyz director Aktan Arym Kubat, Georgian filmmaker Déa Kulumbegashvili and Mexican director Fernanda Valadez.
"It is a great honor to serve as jury president of the 28th Shanghai International Film Festival. Cinema is the art of dreaming, and Shanghai is the very vessel on which the Chinese film dream set sail. I hold a few more tickets for this voyage—would you like to join me?" said Tony Leung Chiu-wai.
The jury's diverse composition reflects SIFF's longstanding commitment to fostering dialogue among filmmakers from different cultures and creative traditions.
A Truly Global Stage for Cinema
This year, SIFF received approximately 4,100 submissions from 125 countries and regions, setting a new record in the festival's history. Among nearly 3,000 eligible entries, 82 percent are world or international premieres, underscoring the festival's growing global influence and appeal.
Audience enthusiasm remained strong, with online ticket sales launching on June 5 and 250,000 tickets sold within the first 15 minutes.
Beyond screenings, SIFF continues to promote international collaboration through initiatives including SIFF PROJECT, the International Film & TV Market, industry forums and masterclasses. The Belt and Road Film Festival Alliance, initiated by SIFF, now includes 57 member institutions from 50 countries, further strengthening cooperation among film communities worldwide.
Chen Guo, Managing Director of Shanghai International Film & TV Events Center, said: "Our goal is to use the festival platform to help films transcend geographic, linguistic and cultural boundaries, encouraging deeper cultural dialogue and creative exchange among filmmakers and audiences from different parts of the world."
The International Film & TV Market will be held during the festival period, bringing together exhibitors, industry organizations and professionals from around the world to explore new opportunities in content creation, technological innovation and international cooperation.
For more information and the full festival schedule, please visit the official SIFF website at https://www.siff.com/english/
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Gala Night of the 28th Shanghai International Film Festival Held in Shanghai
