SAN JOSE, Calif.--(BUSINESS WIRE)--Jun 17, 2026--
Adobe (Nasdaq:ADBE) — the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms — today announced Adobe Brand Visibility, a new solution for businesses to ensure their brand is visible, trusted and chosen across AI surfaces. The new offering is part of Adobe CX Enterprise, a new end-to-end agentic AI system that simplifies how businesses manage their entire customer lifecycle, from acquiring and engaging prospects to driving conversion and lasting loyalty.
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Adobe Brand Visibility will enable businesses to succeed in the latest battleground for consumer attention, where audiences are embracing AI-powered chat services and browsers to discover and evaluate product offerings. New data from Adobe highlights the substantial growth in this channel, where AI traffic to U.S. retail sites have surged 1,324% between October 2024 and May 2026. In the travel sector, AI traffic is up 2,215% in the same period.
“In a world where customers often interact with an AI tool before ever reaching a business's website, visibility is everything now,” said Anil Chakravarthy, President, Customer Experience Orchestration Business, Adobe. “Adobe has helped brands navigate and get chosen in every wave of marketing transformation, and Adobe Brand Visibility now provides a comprehensive solution for teams to expand their company's influence across AI surfaces. Following the close of our Semrush acquisition, we moved quickly to integrate its capabilities, and early customer demand has exceeded expectations.”
Adobe Brand Visibility is a comprehensive solution for Generative Engine Optimization (GEO) that combines the industry-leading capabilities of Adobe LLM Optimizer with Semrush’s AI Optimization. Consider a travel brand seeing consumers embrace AI tools for trip planning and competitors being recommended by ChatGPT. With Adobe Brand Visibility—drawing on nearly 300 million real-world AI search prompts (the largest global database of its kind)—teams can see exactly which prompts they are winning or losing. Combined with Adobe’s first-party signals from owned channels, marketers gain a complete picture of how their brand appears across ChatGPT, Google AI Mode, Microsoft Copilot and Perplexity AI, from mention frequency and audience reach to competitive share-of-voice and content gaps. AI agents then surface prioritized recommendations, and updates can then be deployed in minutes, with impact measured directly in the tool. Teams can then connect every GEO action to bookings, pipeline and revenue via integrations to Adobe’s analytics solutions—all in a single workflow.
Adobe Brand Visibility provides businesses with:
Adobe Brand Visibility can be leveraged as a standalone application or as a native integration with Adobe Experience Manager (an agentic content and asset management system) to ensure brands can optimize for both human and AI audiences across their entire content foundation—from web experiences and campaign content to digital assets and commerce catalogs. Adobe’s suite of brand visibility solutions works as a continuous operating model: Brands can sense how they appear across AI-driven discovery surfaces, generate content and experiences grounded in brand context, reach both human audiences and AI systems from a shared foundation, and continuously learn from every interaction to improve performance—all part of an experience flywheel. Powered by AI agent and human collaboration, Adobe’s brand visibility solutions build advantages that strengthen with every cycle.
About Adobe
Adobe’s mission is to empower everyone to create by building innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. For more visit www.adobe.com.
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Introducing Adobe Brand Visibility: A Unified Solution for the AI Search Era
SOUTHAMPTON, N.Y. (AP) — Iceland's best golfer, Arni Sveinsson, has wrapped up rounds of golf at 4 a.m. He has shielded his head with a golf club while walking into lava fields to keep from getting pecked by birds during searches for errant tee shots.
And then, for something completely different, there was Wednesday's practice round for Sveinsson, the first player from his country to qualify for the U.S. Open. He played nine holes with Scottie Scheffler, Sam Burns and Gary Woodland.
“It's pretty surreal, obviously, being around here,” said the 19-year-old from Garðabær, who is going into his junior year at LSU and, now, is on the tee sheet Thursday at Shinnecock Hills.
The path from his home near Iceland's capital of Reykjavík, to Louisiana's capital of Baton Rouge, and now to Long Island has, not surprisingly, been anything but direct.
Golf isn't all that much of a novelty in Iceland. There are, Sveinsson estimates, between 50 and 60 courses there. Still, tee times come at a premium during the summer months when the locals itch to get outside.
Thankfully, Iceland is a land of the midnight sun during summer. And Sveinsson is tight with the man who runs the Borgarnes Golf Club, about an hour from Reykjavík, and can get him tee times.
“I can make a day trip and he can prep the course however I want, so I can practice however I need to,” Sveinsson said.
As for oddities folks might encounter on golf courses in Iceland that they won't find anywhere else — well, it's those birds, who are very protective of their nests.
“They're trying to knock you on the top of your head, so everyone has to go in there with an umbrella or a golf club protecting your head,” he said. “That can be pretty dangerous.”
To sum it up, Sveinsson said, “whatever you think of Baton Rouge, it’s the exact opposite back home.”
“But that’s how you grow as a person, it’s going out of your comfort zone, whether that’s for golf — playing with the big boys out here — or just living somewhere else," he said.
LSU coach Jake Amos was at East Tennessee State — the school that once recruited Rory McIlroy — when word about the red-headed teenager from Iceland who could really play started filtering to the States.
“I have no kind of agenda,” Amos said, when asked if he thought twice about signing a player from a country with no golf pedigree. “If they're good enough, I'll take them.”
But, he conceded, the first time he saw Sveinsson was a bit underwhelming.
“He had no spin on the ball, it wasn't pretty,” Amos said. “But you could see, the core fundamentals were great and the way he carried himself was great. And former players and people around him said how hard he works and how good he was. It was pretty easy to see his potential.”
Not long after he and Sveinsson met, Amos got the job at LSU. In his freshman year, Sveinsson won a tournament — the Blessings Collegiate Invitational — and was named a third-team All-American. His sophomore year, he won another tournament, the Fallen Oak Collegiate Invitational, and played in his second Arnold Palmer Cup — a Ryder Cup of sorts for college players.
He played in the U.S. Amateur last year. Now, the U.S. Open. After missing in a close call in qualifying last year, Svenisson made it through a four-for-three playoff in the qualifier at Lakes Golf & Country Club in Ohio earlier this month. The whole experience has been "a little surreal,” Sveinsson said.
“But then you start playing with them and you can see, even with the nerves and all that, they don't hit it perfect every time like you think when you watch them on TV," he said. "I'm just taking it all in. Learning. Listening to what they have to tell me."
Burns, who played two seasons at LSU, set up Wednesday's game. The day before, Sveinsson played with Denmark's Nicolai Hojgaard, who he called his new favorite player.
What would a good week at Shinnecock look like for Iceland's first U.S. Open qualifier?
“It's a lot of growth that happens in weeks like this,” he said. “I'm not really putting any expectation on anything. The only real expectation I want and I really need to follow is just to have fun and enjoy it.”
AP golf: https://apnews.com/hub/golf
Arni Sveinsson, of Iceland, watches his tee shot on the 14th hole during a practice round for the U.S. Open golf tournament at Shinnecock Hills Golf Club in Southampton, N.Y., Wednesday, June 17, 2026.(AP Photo/Gerald Herbert)
Arni Sveinsson, of Iceland, chips to the green on the 12th hole during a practice round for the U.S. Open golf tournament at Shinnecock Hills Golf Club in Southampton, N.Y., Wednesday, June 17, 2026.(AP Photo/Seth Wenig)
Arni Sveinsson, of Iceland, lines up a putt on the 12th hole during a practice round for the U.S. Open golf tournament at Shinnecock Hills Golf Club in Southampton, N.Y., Wednesday, June 17, 2026.(AP Photo/Seth Wenig)
