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Seafood Expo Asia/Seafood Processing Asia Unveils Conference Program Addressing AI, Sustainability, the Future of Aquaculture, Consumer Trust and more

Asia Pacific

Seafood Expo Asia/Seafood Processing Asia Unveils Conference Program Addressing AI, Sustainability, the Future of Aquaculture, Consumer Trust and more
Asia Pacific

Asia Pacific

Seafood Expo Asia/Seafood Processing Asia Unveils Conference Program Addressing AI, Sustainability, the Future of Aquaculture, Consumer Trust and more

2026-06-18 10:00 Last Updated At:10:42

SINGAPORE - Media OutReach Newswire - 18 June 2026 - Seafood Expo Asia/Seafood Processing Asia, organized by Diversified, announces its 2026 conference program ahead of the fourteenth edition of the event, taking place 2–4 September at the Sands Expo & Convention Centre, Singapore. Free to attend to all registered visitors, this year's program brings leading voices from the industry and across technology and policy to address the defining challenges and opportunities shaping seafood's future across Asia and beyond.

Seafood Expo Asia/Seafood Processing Asia Conference Program

Seafood Expo Asia/Seafood Processing Asia Conference Program

A session titled Seafood in the Spotlight: Trust. Taste. Tomorrow's Consumer will present findings from a GlobeScan bi-annual survey commissioned by the Marine Stewardship Council (MSC), tracking consumer attitudes across 20+ global markets. Fresh from its debut at Seafood Expo Global in April, the research lands in Singapore at a critical moment. Attendees will explore how rising sustainability expectations, cost-of-living pressures and shifting retail dynamics are reshaping purchasing decisions and what it takes to build durable consumer trust.

The most pressing issues facing the Asian shrimp trade will be discussed in a session around rebalancing export-dependent supply as demand and price signals shift across major markets. Amid reduced China import pull, elevated US tariffs and uneven farm output trends, these forces are already reshaping trade flows, pricing power and production planning decisions and will determine which Asian producers can protect margins and maintain market access in 2026–2027.

Innovation & Technology

A panel of industry insiders will discuss the rapid rise of recirculating aquaculture systems across the region in RAS Fish Farming: Why is Asia Leading the Way. The panel will deliver an honest assessment of real-world challenges alongside compelling results already being achieved in markets across Asia, and what this leadership position means for the future of sustainable fish production worldwide.

A session around Asia's growing demand for seafood processing will discuss how advanced automation, productivity gains and a sharper focus on consumer trends are significantly changing the industry across Asia. Challenging market conditions are driving the industry to rethink the future of the processing environment, with innovative tools and precise systems now enabling processors to optimize resource utilization and promote sustainability to drive maximum profit. The session features Marcel Franz, Managing Director of BAADER Asia and Nils Rabe, Global Sales Director Fish at BAADER.

Eric Enno Tamm, CEO of ThisFish Inc. will map the practical and transformative applications of AI across seafood supply chains in The Definitive Guide to AI & the Tuna Value Chain. From machine learning and computer vision to generative AI and AI agents, Tamm will outline how these technologies are already reshaping operations and offer a forward-looking vision of what an AI-optimized tuna value chain could look like from boat to plate.

Food Integrity & Digital Resilience

FAO GLOBEFISH convenes a timely session on Aquatic Food Fraud: Mislabeling, Market Demand and Consumer Trust. Drawing on FAO's recent technical paper on food fraud in the fisheries and aquaculture sector, the session will examine a problem of significant scale: up to 20% of fisheries and aquaculture products may be mislabeled globally, with fraud particularly prevalent in processed products, restaurants and catering. The session will examine how price incentives, supply chain complexity and governance gaps interact to enable fraud, and what governments, industry, retailers and standard-setting bodies are doing to address it.

The Invisible Net: Securing the Digital Integrity and Resilience of the Asian Seafood Supply Chain is a session led by the President of the Cyber Security Alliance for the Seafood Industry (CSAFI) that will discuss the emerging risk for the sector. As seafood supply chains become increasingly powered by IoT-enabled processing plants, AI-driven logistics and blockchain-backed traceability, they also become vulnerable to cyberattack. With incidents on global logistics networks rising over 900% in five years, a single breach can trigger immediate product spoilage, financial loss and reputational damage.

The session will present a 2026 roadmap for protecting operational technology, defending traceability data against digital fraud and making the business case for cybersecurity as a core ESG and trade compliance imperative.

Seafood industry professionals can learn more about Seafood Expo Asia/Seafood Processing Asia, find information on the conference program and other special events, and register to attend for free by visiting www.seafoodexpo.com/asia.

To register as media/press, please visit the press center.

Hashtag: #SEASIA26

The issuer is solely responsible for the content of this announcement.

About Seafood Expo Asia/Seafood Processing Asia

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LinkedIn @Seafood Expo Asia
Instagram @seafoodexpoasia
Facebook @SeafoodExpoAsia

About Diversified

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

HONG KONG SAR - Media OutReach Newswire - 18 June 2026 - Colgate Optic White Purple today launched 'The Purple Café', an APAC-wide social-first campaign. Expanding its K-Beauty footprint, the brand is moving beyond traditional advertising into episodic storytelling across TikTok and major regional markets.

Colgate Optic White Purple Debuts ‘The Purple Cafe’ K-Drama Series

Colgate Optic White Purple Debuts ‘The Purple Cafe’ K-Drama Series

"We are incredibly proud to unveil the next evolution of the incredibly successful Colgate Optic White Purple franchise with our social-first 'Purple Café' K-Drama series", said Samir Singh, EVP Marketing, Colgate-Palmolive, Asia Pacific. " We recognise that the way people consume media and content has dramatically changed, especially on TikTok. Our campaign takes our association with Korean beauty and culture to a whole new level, presenting our product not just as a beauty essential, but as a pivotal character that transforms our influencer protagonists' confidence in fun, cheeky ways."

Influencer-Led Episodic Story-telling

The six-part series stars top Asian influencers instead of traditional actors, reimagining classic K-Drama tropes like awkward blind dates and judgmental relatives. In each episode, Colgate Optic White Purple acts as the narrative catalyst, transforming social friction into empowered confidence. The product is seamlessly integrated into each episode, driving both the plot and the protagonists' transformations.

AI Integration to Democratise Story-telling

In a TikTok-exclusive partnership, the campaign invites consumers to script their own narratives to "one-up" AI-generated antagonists. This initiative democratises storytelling emphasising the belief that human creativity can often outsmart artificial intelligence.

Watch the full episodic series and discover the transformative power of Colgate Optic White Purple on Colgate Thailand (Tik Tok), Colgate Philippines (Tik Tok), Colgate Malaysia (Tik Tok).

Campaign Credits:

Colgate Palmolive:

  • Samir Singh, EVP Marketing, Asia Pacific
  • Wen Zhu, Sr. Director, Marketing APAC
  • Anaswar Rajagopal, Director, Marketing APAC
  • Liz Yang, Senior Brand Manager APAC
  • Kenny Choo, Head Content Lab, APAC
  • Jacinta Francis, Content Production Manager, APAC
  • Katelyn Chen, Senior Digital Art Director, APAC
  • Audrey Lee, Shopper Design Manager, APAC

WPPCP / WPP Media / WPP Production / Ogilvy ANZ:

  • ⁠Sarah-Leith Izzard, Chief Creative Officer, Ogilvy Group Hong Kong
  • Ken Kaneko, Senior Art Director APAC, WPPCP
  • Oliver Samuelson, Copywriter, WPPCP
  • Daniel Cullen, Executive Director APAC, WPPCP
  • Kunal Rasania, Business Director, APAC, WPPCP
  • Mark Tan, Associate Account Director, WPPCP
  • Ines Rubio, Associate Strategy Director, WPPCP
  • Vidhyadhar Kale, President - Client Solutions, WPP Media
  • Pranay Shah Singh, APAC Strategy Partner, WPP Media
  • Rana Mughees Nawaz, APAC Regional Strategy Director, WPP Media
  • Benjamin Lee, Senior Regional Manager, Strategy & Planning, WPP Media Singapore
  • Brenda Ho, Director, Social and Influence Strategy, Ogilvy PR ANZ
  • Ben Hickey, Head of Consumer Health, Ogilvy PR ANZ
  • Andrea Rutgers, Senior Social Specialist, Ogilvy PR ANZ
  • Siyoung Sung, Business Director, Ogilvy Korea
  • Minchae Kwak, Account Executive, Ogilvy Korea
  • Jacinta Loo, Head of Moving Image, WPP Production Singapore
  • Renee Lim, Integrated Producer, WPP Production Singapore
  • Shu Pin Lee, Head of Office, WPP Production Singapore
  • Zivy Johnson, Head of Production, WPP Production Australia
  • Raphael Ruz, Head of Product & Innovation, WPP Production Australia
  • Ben Wallace, Senior Content Producer, WPP Production Australia
  • Sam Martin, Craft Lead, WPP Production Australia
  • Sudarshan Raghunathan, Gen AI Creative Director, WPP Production Chennai

Production

  • Production House, Whynot Media Co., Ltd
  • Director, Gyubin Lee
  • DOP, Sado Choi
  • Screenwriter, Surin Song
  • Head of Production, Sohee Cho
  • Executive Producer, Minseok Lee
  • Project Manager, Songhee Ko (Grace)

Full List of Creator Talent Involved in the Purple Café K-Drama Films
Philippines

Malaysia

  • Malle Christian Anderson

Thailand

Hashtag: #Colgate

The issuer is solely responsible for the content of this announcement.

About WPP CP

WPP CP is a bespoke WPP agency team dedicated to Colgate-Palmolive, bringing together the best talent and capabilities from across WPP's agencies to deliver integrated, effective, and innovative marketing solutions.

About Colgate-Palmolive

Colgate-Palmolive is a leading global consumer products company, focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under internationally recognised brand names.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

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