DORITOS LOADED UNVEILS HIGH-OCTANE COMMERCIAL STARRING CHEF GORDON RAMSAY AND MERCEDES-AMG PETRONAS F1 DRIVER GEORGE RUSSELL

A new commercial from Doritos Loaded combines culinary creativity with the thrills of Formula 1® racing in a spectacular fictional stunt

• Doritos Loaded launches a new global commercial starring Chef Gordon Ramsay and
  Mercedes-AMG PETRONAS F1 Team driver George Russell.
• The campaign builds on Doritos' official partnership with Mercedes-AMG PETRONAS F1 Team and Formula 1®.
• As previously announced, Chef Ramsay will create eight Doritos Loaded recipes, including the Doritos Loaded Hellfire Chicken Nachos that are featured in the commercial.

NEW YORK, June 19, 2026 /PRNewswire/ -- Today, Doritos Loaded has unveiled its star-studded new commercial featuring renowned Chef Gordon Ramsay and Mercedes-AMG PETRONAS F1 Team driver George Russell. The commercial brings together two titans from their respective high-octane industries in an entertaining merging of speed, skill and flavor.

Inside the New Doritos Loaded Commercial

The commercial opens inside a Doritos Loaded food truck, where Chef Gordon Ramsay is preparing his Doritos Loaded Hellfire Chicken Nachos, when its mysterious driver unexpectedly accelerates, sending delicious fresh ingredients flying through the air. Despite the chaos, Chef Gordon Ramsay remains focused on 'making the perfect Doritos Loaded' as chips, toppings and sauces swirl around the moving vehicle as it expertly weaves through the streets.

In a surprising twist at the end, when the truck pulls up, viewers discover that the mystery driver behind the wheel is none other than George Russell, the Mercedes-AMG PETRONAS F1 Team driver.

The commercial's unveiling marks an acceleration of both Doritos Loaded's partnership with Chef Gordon Ramsay (announced earlier this month) and Doritos' official partnership with the Mercedes-AMG PETRONAS F1 Team and Formula 1®.

Gordon Ramsay's Partnership with Doritos Loaded

As part of the Doritos Loaded collaboration, Chef Ramsay will create eight signature recipes to showcase the meal's versatility. These recipes demonstrate how adding fresh household ingredients to crunchy, flavorful Doritos creates the ultimate meal to enjoy during high-energy cultural moments - whether trackside or watching from home. The first recipe created by Gordon Ramsay is Doritos Loaded Hellfire Chicken Nachos, which is featured in the commercial and created using and uses his signature Hellfire sauce.

The eight Doritos Loaded recipes created by Gordon Ramsay will be rolled out to restaurant and hospitality operators in key global markets.

The partnership will also extend into Doritos' relationship with Formula 1®, creating high-energy Doritos Loaded experiences for fans throughout the race season. This includes two bespoke Doritos Loaded recipes exclusively made for Formula 1® fan zone food trucks.

Anshul Khanna, Marketing Vice President at PepsiCo Food Ventures said: "Doritos Loaded is one of our fastest growing meal propositions that brings together crunchy Doritos topped with great protein, veggies, fresh seasonings and flavorful sauces. And we felt this bold culinary platform deserves a bold stage. By combining the intensity of Formula 1® with the culinary creativity of one of the world's most renowned chefs, we've created a commercial for Doritos Loaded that's packed with excitement, surprises and, ultimately, a great tasting Doritos Loaded. What's most exciting is that this collaboration goes beyond just the commercial. Formula 1® fans - whether at home or trackside - can now enjoy Doritos Loaded recipes created by Chef Gordon Ramsay himself, meaning everyone can taste the thrill."

Where to Find Doritos Loaded

Doritos Loaded can be enjoyed through food trucks, delivery apps, and restaurant partners. In select areas in Madrid, Barcelona and London, Doritos Loaded already is available for order through various food delivery apps and restaurant operators. Doritos Loaded will be available in additional cities over the next few months, in the Netherlands, France, Germany, and more.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $94 billion in net revenue in 2025, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and drinks, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that places sustainability at the center of our business strategy, seeking to drive growth and build a stronger, more resilient future for PepsiCo and the communities where we operate. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

Video - https://www.youtube.com/watch?v=C9vGB33SEF4

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DORITOS LOADED UNVEILS HIGH-OCTANE COMMERCIAL STARRING CHEF GORDON RAMSAY AND MERCEDES-AMG PETRONAS F1 DRIVER GEORGE RUSSELL

The upgraded KCS experience brings trading efficiency, rewards, payment benefits and ecosystem privileges into one unified user journey.

PROVIDENCIALES, Turks and Caicos Islands, June 19, 2026 /PRNewswire/ -- KuCoin, a leading global crypto platform built on trust, today announced the upgraded KCS experience, marking the opening chapter of KuCoin's ninth anniversary journey and a new step in the evolution of KCS from a platform utility token into a broader value participation layer across the KuCoin ecosystem.

Nine years ago, KCS was introduced to reward and empower KuCoin's earliest users. Since then, both KuCoin and the broader digital asset industry have undergone profound transformation. What began as a token primarily associated with trading benefits has gradually evolved into a broader ecosystem asset connecting users with rewards, payments,  loyalty privileges and community participation.

As digital asset ecosystems mature,  the role of exchange-native tokens is changing as well. Exchange-native tokens are no longer defined only by isolated benefits or short-term incentives. They are increasingly becoming participation layers that connect users with value across an entire ecosystem. The upgraded KCS experience addresses this shift by bringing fragmented KCS-related benefits into a more connected and actionable journey. Through the upgraded experience, users can better discover and activate KCS benefits across trading fee reductions, rewards, loyalty privileges, KuCard-related incentives and broader ecosystem programs through one clearer pathway. This reflects KuCoin's trust-first approach in practice: making platform value easier to understand, more transparent to access and more consistent across touchpoints.

"KCS has grown alongside our users and our ecosystem for nearly nine years," said BC Wong, CEO of KuCoin. "As the industry evolves, we believe the next generation of exchange-native tokens will be defined not simply by utility, but by how effectively they connect users with ecosystem value. Our vision is for KCS to serve as a participation layer that brings together trading, rewards, payments, and future ecosystem experiences into one cohesive journey."

KCS, the native token of the KuCoin ecosystem, has long served as a bridge between users and KuCoin's platform value. With this upgrade, KCS's long-term vision of moving blockchain "from geeks to mass adoption" and building a blockchain-based value self-circulation ecosystem is being translated into a clearer and more practical user experience, making KCS easier to understand, activate and use across KuCoin.

The milestone arrives at a symbolic moment for KuCoin, serving as the opening chapter of its ninth-anniversary journey. As KuCoin prepares to celebrate nine years of growth, the evolution of KCS reflects the broader transformation of KuCoin itself — from a crypto exchange into a global digital asset ecosystem spanning trading, payments, Web3 infrastructure, institutional services and emerging technologies such as AI. In this next chapter, KCS is designed to become a clearer user-facing gateway to KuCoin's expanding ecosystem, helping users better discover, understand and participate in the value created across the platform. As KuCoin enters its ninth anniversary, the upgraded KCS experience sets the tone for a broader vision: making ecosystem value more accessible, connected and meaningful for users worldwide.

About KuCoin

Founded in 2017, KuCoin is a leading global crypto platform built on trust and security, serving over 40 million users across 200+ countries and regions. Known for its reliability and user-first approach, the platform combines advanced technology, deep liquidity, and strong security safeguards to deliver a seamless trading experience. KuCoin provides access to 1,500+ digital assets through a broad product suite and remains committed to building transparent, compliant, and user-centric digital asset infrastructure for the future of finance, backed by SOC 2 Type II, ISO/IEC 27001:2022, and ISO/IEC 27701:2019 Certifications. In recent years, we have built a strong global compliance foundation, marked by key milestones including AUSTRAC registration in Australia, a MiCA license in Europe, and regulatory progress in other markets.

Learn more at www.kucoin.com.

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KCS Opens KuCoin's Ninth Anniversary Chapter, Advancing Token Utility as a Value Participation Layer