SAN FRANCISCO--(BUSINESS WIRE)--Jun 22, 2026--
Williams Sonoma and Williams Sonoma Home, portfolio brands of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced today a new collaboration with Hill House Home, the fashion and lifestyle brand founded by Nell Diamond. The new collaborations for both Williams Sonoma and Williams Sonoma Home reimagine Hill House’s beloved feminine and romantic aesthetic through thoughtfully curated assortments of dinnerware, kitchen textiles, bedding, entertaining essentials, furniture and decorative accents for the home. Featuring romantic florals, soft color palettes, heirloom-inspired details, and elevated craftsmanship, the collection blends Hill House’s signature charm and iconic prints and patterns with Williams Sonoma and Williams Sonoma Home’s heritage of quality and design.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260622027172/en/
Created for gathering, hosting, and everyday rituals alike, the new collections provide customers with elevated summer entertaining options designed to be utilized both indoors and outside the home. Each piece reflects an intentional balance of beauty and functionality, pairing heirloom-inspired style with elevated materials and thoughtful craftsmanship made to be used, loved, and shared season after season. Across the assortment, signature floral prints, botanical patterns, soft stripes and lattice patterns appear on items ranging from dinnerware and serveware pieces to Italian-woven percale bedding, embroidered linens and decorative accessories. The collection also features scalloped details, woven materials and vintage-inspired silhouettes designed to bring a garden-inspired aesthetic to everyday entertaining and living spaces.
“For Williams Sonoma and Williams Sonoma Home, we love collaborating with brands that have created a distinctive visual identity and finding new ways to translate that point of view into the home,” said Felix Cabullido, President of Williams Sonoma. “With Hill House, we were able to reinterpret the brand’s inspirational prints, romantic sensibility and attention to detail resulting in a collection that feels both aspirational and approachable.”
“Williams Sonoma is a brand I have admired and shopped for years, and one that so many of us associate with creating a warm, welcoming home,” said Hill House Founder & CEO, Nell Diamond. "I started Hill House as a home brand, so this collaboration feels incredibly meaningful and full circle to see our prints and aesthetic come to life on so many different home, tabletop, entertaining and furniture pieces. Together, we have created a collection that celebrates gathering, everyday rituals, and the idea that beautiful, thoughtfully designed pieces can make even the simplest moments feel special.”
To celebrate the launch of this new collaboration, Williams Sonoma, Williams Sonoma Home, and Hill House Home will host a special event on Wednesday, June 24, at 5:30PM inside the Williams Sonoma store at Columbus Circle in New York City. Customers are invited to experience the charming world of Hill House to sip signature drinks from Nell’s Coffee Bar while shopping the collection and enjoying a special meet-and-greet with Hill House founder, Nell Diamond.
For more information on the Hill House Home for Williams Sonoma and Williams Sonoma Home collaboration, please visit www.williams-sonoma.com/hillhouse.
ABOUT WILLIAMS SONOMA
Since its founding by Chuck Williams in 1956, the Williams Sonoma brand has been bringing people together around food. A member of Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, Williams Sonoma is a leading specialty retailer of high-quality products for the kitchen and home, providing world-class service and an engaging customer experience. Products include cookware, cooks’ tools, cutlery, electrics, bakeware, food, tabletop and bar, outdoor, cookbooks, as well as furniture, lighting and decorative accessories. Each store offers cooking classes and tastings conducted by expert culinary staff. A comprehensive gift registry program for weddings and other special events is available in stores and online. On williams-sonoma.com, customers can find recipes, tips, and techniques that help them create delicious meals. Williams Sonoma is also part of The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the Williams-Sonoma, Inc. family of brands.
Williams Sonoma can also be found on Facebook, Instagram, Pinterest and YouTube.
ABOUT WILLIAMS-SONOMA. INC.
Williams-Sonoma, Inc. is the world’s largest digital-first, design-led and sustainable home retailer. The company’s brands — Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, GreenRow, and Dormify — represent distinct merchandise strategies that are marketed through e-commerce, direct-mail catalogs, retail stores, and business-to-business. These brands collectively support The Key Rewards, our loyalty and credit card program that offers members exclusive benefits. We operate in the U.S., Puerto Rico, Canada, Australia and the United Kingdom, and have unaffiliated franchisees that operate stores in Mexico, South Korea, India and the Philippines.
ABOUT HILL HOUSE HOME
Hill House Home is a lifestyle brand reimagining everyday rituals through timeless design. Founded in 2016, the brand began with bedding and has since expanded into ready to wear, accessories, baby, and home. Known for its proprietary Nap Dress and romantic, heritage inspired aesthetic, Hill House Home blends comfort and polish in pieces designed to be worn and lived in for years. With an emphasis on thoughtful craftsmanship, quality fabrics, and accessible luxury, the brand creates items that feel both special and effortless, inviting customers to find beauty in the everyday.
WSM-PR
Williams Sonoma and Williams Sonoma Home Launch New Collaboration with Hill House Home
MIAMI GARDENS, Fla. (AP) — World Cup tickets are expensive. Flights to North America are expensive. Hotel rooms in many places are expensive.
Then there's the price of beer.
There are some fun — and yes, sometimes pricey — food and drink offerings at the venues playing host to the World Cup. A $75 caviar-topped tray of tater tots and a $40 empanada weighing in at 5 pounds (2.2 kilograms) for the daring or for sharing in Miami. Rib-eye tacos for $8 in Guadalajara, Mexico. Something called a Twinkie cheeseburger that has nothing to do with dessert for $22 in Los Angeles.
Prices, in many cases, aren't all that different from what U.S. fans would experience on NFL Sundays or college football Saturdays. But some international fans aren't used to such pricing and are calling foul, especially over beer prices that can top $20.
“It's unfair. It's not right. It's wrong,” said Thomas Schüller, an engineer from Germany in Toronto to watch his national team play over the weekend, as he held a beer that cost him 24.25 Canadian dollars (about $17 or 15 euros). “It's three times the cost of what I pay in my country.”
But is that stopping him?
“Well, no,” Schüller acknowledged.
There is clearly some sticker shock among international visitors to this World Cup, especially when it comes to the concession prices. In Europe, it's not uncommon for beers to be perhaps around 4 or 5 euros (about $5-6 USD).
There's also no shortage of intrigue on the menu at the concession stands at stadiums across the U.S., Canada and Mexico.
“Never seen anything like it,” said Janine Arbetter, a fan from Austria, as she waited for a hot dog, chips and soda combo in Miami last week. The pre-tip price: $19.35 (about 17 euros), which included a discount for using Visa. “It's a lot of food for a little snack.”
Some Argentina fans happily showed off their $34 lobster rolls from a match in Kansas City on social media, but in Toronto, the brisket sandwich with chips and a bottle of soda for nearly 40 Canadian dollars ($28) had some online commenters lamenting it as “robbery.”
“It's OK, more or less, for the World Cup,” German fan Daniel Feldmann said of the food prices while watching a match in Vancouver last week.
FIFA, the sport's governing body and the tournament organizer, has very specific rules on just about everything related to the World Cup — and there are guidelines that concessionaires have to follow as well. But prices can vary by market, as do the food and drink offerings. And that means the experience in one city might look, or taste, nothing like what's offered in another.
The “Fancy AF Tots” for $75 at Miami Stadium aren't really tots at all — it's three deep-fried hash brown patties, with caviar, creme fraiche and chives. (For those who just want the caviar, it'll be $70.) Southern California's Twinkie cheeseburger is in fact a burger topped with a Texas Twinkie — a bacon-wrapped jalapeño stuffed with brisket and cream cheese.
But there's also a slew of choices specific to a local market; for example, Vancouver offers short rib poutine (an iconic Canadian dish of fries loaded with beef gravy, pulled short rib and cheese curds) along with a maple bacon smokie (smoked sausage topped with bacon onion jam that features Canadian maple syrup).
And in Miami, the signature offerings include pan con lechon (a Cuban-style sandwich with pork, infused with citrus mojo sauce and served on a toasted full Cuban loaf) and Empanada Mundial (the five-pound, handmade, chicken-and-cheese-stuffed dish named after the World Cup).
Both Vancouver and Miami have Sodexo Live as a food and beverage provider, and the typical game-day menus in both stadiums were revised a bit to accommodate a soccer crowd.
“We want it to feel like Miami when you’re here,” said Zach Williams, the stadium's vice president of operations. “Everything we do around the Miami Stadium, we want to make sure everybody understands that when they come here, they’re getting a Miami experience.”
In Mexico City, a beer could cost a day's pay — literally. The daily minimum wage in Mexico City is just 315.04 pesos (roughly $18). Some beers at Mexico City Stadium were selling for between 299 and 310 pesos — about twice as much as fans would ordinarily pay in the same stadium when the World Cup isn't in town.
But in Atlanta, where Falcons owner and stadium operator Arthur Blank promised the low concession prices he's championed for many years would hold for the World Cup, pizza slices were $3, 32-ounce sodas were $4, a cheeseburger was $5, chicken tenders with fries were $6 and beers could be had for as little as $8.
Jonathan Arango, a 33-year-old from Greenville, South Carolina, was at a match in Atlanta with his wife, daughter and father.
“In total for what we got — three orders of tacos, a slice of pizza, two waters and a Coke — we spent like $50,” Arango said. “Compared to what we’ve paid at other events ... it's nice after you paid a lot for a ticket.”
And Schüller pointed out that even though the tournament does come around every four years, it still feels like a once-in-a-lifetime experience.
“The entire football world is having fun,” Schüller said, “so cheers to that.”
Associated Press journalists Tales Azzoni, Maura Carey, Andrew Dalton, Carlos Rodriguez, Alanis Thames, Stephen Whyno and Ben Kule contributed to this story from various World Cup venues. Kule is a student in the University of Georgia’s Carmical Sports Media Institute.
AP World Cup coverage: https://apnews.com/FIFA-World-Cup
A $75 dish called “Fancy AF Tots” is shown containing fried hash brown potatoes, caviar, crème fraiche and chives at a World Cup match at Miami Stadium in Miami Gardens, Fla., Sunday, June 21, 2026. (AP Photo/Tim Reynolds)
A Netherlands fan takes a drink on the stands while waiting for the World Cup Group F soccer match between the Netherlands and Sweden in Houston, Saturday, June 20, 2026. (AP Photo/Ashley Landis)
Lazaro Luya, the concession chef at Sol Cubano, displays their special, empanada mundial at Miami Stadium Sunday, June 21, 2026, in Miami Gardens, Fla. (AP Photo/Marta Lavandier)
Fans attending the World Cup soccer game between Mexico and South Korea in Zapopan, near Guadalajara, Mexico, Thursday, June 18, 2026, buy food at a concession stand inside Guadalajara Stadium. (AP Photo/Tales Azzoni)
Lazaro Luya, the concession chef at Sol Cubano, displays their special, pan with lechon and fresh mariquitas at Miami Stadium Sunday, June 21, 2026, in Miami Gardens, Fla. (AP Photo/Marta Lavandier)
