CINCINNATI--(BUSINESS WIRE)--Jun 22, 2026--
Pampers, the #1 diaper brand in the U.S. 1, today announced that all Pampers Swaddlers diapers are now fragrance free for the first time. The update reflects the growing parent preference for fragrance free products, while continuing to deliver the same trusted protection, comfort and performance families rely on.
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“Parents have always been at the center of every decision we make. As their preferences continue to evolve, we're updating Pampers Swaddlers to be fragrance free while maintaining the trusted protection, performance and comfort families rely on,” said Laura Vicenti, Senior Vice President Baby Care at Procter & Gamble. “This change reflects our ongoing commitment to listening to parents and delivering products that meet their needs without compromise.”
Pampers Swaddlers have long been the go-to choice for parents seeking softness, dryness and reliable leak protection. As a leader in safety standards, Pampers meets rigorous quality and ingredient guidelines – demonstrated by the Pampers Swaddlers NICU diapers, which have always been fragrance free. With the removal of fragrance across all sizes, Pampers is reinforcing its commitment to listening to parents and delivering products that meet the needs of today’s families.
Fragrance has been removed from Pampers Swaddlers, but the rest of the diaper, including the core technology, remains the same to help manage odor without added scent. Pampers Swaddlers have long been free from elemental chlorine, parabens, and latex (no natural rubber), and remain hypoallergenic. Everything parents count on from Pampers Swaddlers remains unchanged, including absorbency, dryness, leak protection, and softness – so you get the same trusted performance and comfort for your baby.
Pampers Swaddlers are available nationwide in the U.S., as well as in select international markets including Canada and Puerto Rico. While the Pampers Swaddlers diapers themselves are now fragrance free, some packaging may still reference fragrance until packaging updates are complete. Pampers Swaddlers are available at major retailers nationwide and online.
Are all Pampers Swaddlers now fragrance free?
Yes. All sizes and quantities of Pampers Swaddlers diapers manufactured are now fragrance free.
What exactly is changing in Pampers Swaddlers?
Fragrance has been removed from Pampers Swaddlers. The rest of the diaper, including the core technology, remains the same to help manage odor without added scent.
What has stayed the same about Pampers Swaddlers?
Everything parents count on from Pampers Swaddlers remains unchanged. Pampers Swaddlers continue to deliver the same trusted absorbency, dryness, leak protection and softness families rely on. Pampers Swaddlers have always been hypoallergenic and free from elemental chlorine, parabens, and latex (no natural rubber) for decades.
Does removing fragrance from Pampers Swaddlers affect diaper performance?
No. Pampers Swaddlers continue to deliver the same reliable performance, including trusted absorbency, dryness and leak protection.
How should shoppers identify the fragrance free Pampers Swaddlers?
During this transition, packaging may still mention fragrance as packaging updates can take some time. If you have any questions, please contact Pampers customer care for confirmation based on your product’s lot code.
Why is Pampers removing fragrance from all Pampers Swaddlers?
As parent preferences continue to evolve, Pampers is making thoughtful updates to meet the needs of today’s families while maintaining the trusted care and performance they expect. Everything parents count on from Pampers Swaddlers remains unchanged as Pampers Swaddlers have always maintained strict ingredient requirements – remaining hypoallergenic and free from elemental chlorine, parabens, and latex (no natural rubber) for decades.
Are Pampers still safe and dermatologist-tested?
Yes. Pampers Swaddlers continue to be dermatologist tested, hypoallergenic, free from elemental chlorine, parabens and latex (no natural rubber), pediatrician recommended and designed with baby’s skin health in mind. All Pampers diapers are in compliance with safety requirements from the EU Scientific Committee on Consumer Safety – reflecting the ongoing commitment to providing high-quality care for babies’ delicate skin.
About Pampers
For more than 60 years, parents have trusted Pampers to care for their babies. Every day, more than 25 million babies in 100 countries around the world wear Pampers. Pampers offers a full range of diapers, wipes and training pants designed to provide protection and comfort for every stage of a baby’s development. Visit www.pampers.com to learn more about how Pampers believes every baby deserves our best through its products, resources and rewards program.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands.
For other P&G news, visit us at https://www.pg.com/news.
Pampers Swaddlers Fragrance Free Box
Pampers Swaddlers is Fragrance Free
MIAMI GARDENS, Fla. (AP) — World Cup tickets are expensive. Flights to North America are expensive. Hotel rooms in many places are expensive.
Then there's the price of beer.
There are some fun — and yes, sometimes pricey — food and drink offerings at the venues playing host to the World Cup. A $75 caviar-topped tray of tater tots and a $40 empanada weighing in at 5 pounds (2.2 kilograms) for the daring or for sharing in Miami. Rib-eye tacos for $8 in Guadalajara, Mexico. Something called a Twinkie cheeseburger that has nothing to do with dessert for $22 in Los Angeles.
Prices, in many cases, aren't all that different from what U.S. fans would experience on NFL Sundays or college football Saturdays. But some international fans aren't used to such pricing and are calling foul, especially over beer prices that can top $20.
“It's unfair. It's not right. It's wrong,” said Thomas Schüller, an engineer from Germany in Toronto to watch his national team play over the weekend, as he held a beer that cost him 24.25 Canadian dollars (about $17 or 15 euros). “It's three times the cost of what I pay in my country.”
But is that stopping him?
“Well, no,” Schüller acknowledged.
There is clearly some sticker shock among international visitors to this World Cup, especially when it comes to the concession prices. In Europe, it's not uncommon for beers to be perhaps around 4 or 5 euros (about $5-6 USD).
There's also no shortage of intrigue on the menu at the concession stands at stadiums across the U.S., Canada and Mexico.
“Never seen anything like it,” said Janine Arbetter, a fan from Austria, as she waited for a hot dog, chips and soda combo in Miami last week. The pre-tip price: $19.35 (about 17 euros), which included a discount for using Visa. “It's a lot of food for a little snack.”
Some Argentina fans happily showed off their $34 lobster rolls from a match in Kansas City on social media, but in Toronto, the brisket sandwich with chips and a bottle of soda for nearly 40 Canadian dollars ($28) had some online commenters lamenting it as “robbery.”
“It's OK, more or less, for the World Cup,” German fan Daniel Feldmann said of the food prices while watching a match in Vancouver last week.
FIFA, the sport's governing body and the tournament organizer, has very specific rules on just about everything related to the World Cup — and there are guidelines that concessionaires have to follow as well. But prices can vary by market, as do the food and drink offerings. And that means the experience in one city might look, or taste, nothing like what's offered in another.
The “Fancy AF Tots” for $75 at Miami Stadium aren't really tots at all — it's three deep-fried hash brown patties, with caviar, creme fraiche and chives. (For those who just want the caviar, it'll be $70.) Southern California's Twinkie cheeseburger is in fact a burger topped with a Texas Twinkie — a bacon-wrapped jalapeño stuffed with brisket and cream cheese.
But there's also a slew of choices specific to a local market; for example, Vancouver offers short rib poutine (an iconic Canadian dish of fries loaded with beef gravy, pulled short rib and cheese curds) along with a maple bacon smokie (smoked sausage topped with bacon onion jam that features Canadian maple syrup).
And in Miami, the signature offerings include pan con lechon (a Cuban-style sandwich with pork, infused with citrus mojo sauce and served on a toasted full Cuban loaf) and Empanada Mundial (the five-pound, handmade, chicken-and-cheese-stuffed dish named after the World Cup).
Both Vancouver and Miami have Sodexo Live as a food and beverage provider, and the typical game-day menus in both stadiums were revised a bit to accommodate a soccer crowd.
“We want it to feel like Miami when you’re here,” said Zach Williams, the stadium's vice president of operations. “Everything we do around the Miami Stadium, we want to make sure everybody understands that when they come here, they’re getting a Miami experience.”
In Mexico City, a beer could cost a day's pay — literally. The daily minimum wage in Mexico City is just 315.04 pesos (roughly $18). Some beers at Mexico City Stadium were selling for between 299 and 310 pesos — about twice as much as fans would ordinarily pay in the same stadium when the World Cup isn't in town.
But in Atlanta, where Falcons owner and stadium operator Arthur Blank promised the low concession prices he's championed for many years would hold for the World Cup, pizza slices were $3, 32-ounce sodas were $4, a cheeseburger was $5, chicken tenders with fries were $6 and beers could be had for as little as $8.
Jonathan Arango, a 33-year-old from Greenville, South Carolina, was at a match in Atlanta with his wife, daughter and father.
“In total for what we got — three orders of tacos, a slice of pizza, two waters and a Coke — we spent like $50,” Arango said. “Compared to what we’ve paid at other events ... it's nice after you paid a lot for a ticket.”
And Schüller pointed out that even though the tournament does come around every four years, it still feels like a once-in-a-lifetime experience.
“The entire football world is having fun,” Schüller said, “so cheers to that.”
Associated Press journalists Tales Azzoni, Maura Carey, Andrew Dalton, Carlos Rodriguez, Alanis Thames, Stephen Whyno and Ben Kule contributed to this story from various World Cup venues. Kule is a student in the University of Georgia’s Carmical Sports Media Institute.
AP World Cup coverage: https://apnews.com/FIFA-World-Cup
A $75 dish called “Fancy AF Tots” is shown containing fried hash brown potatoes, caviar, crème fraiche and chives at a World Cup match at Miami Stadium in Miami Gardens, Fla., Sunday, June 21, 2026. (AP Photo/Tim Reynolds)
A Netherlands fan takes a drink on the stands while waiting for the World Cup Group F soccer match between the Netherlands and Sweden in Houston, Saturday, June 20, 2026. (AP Photo/Ashley Landis)
Lazaro Luya, the concession chef at Sol Cubano, displays their special, empanada mundial at Miami Stadium Sunday, June 21, 2026, in Miami Gardens, Fla. (AP Photo/Marta Lavandier)
Fans attending the World Cup soccer game between Mexico and South Korea in Zapopan, near Guadalajara, Mexico, Thursday, June 18, 2026, buy food at a concession stand inside Guadalajara Stadium. (AP Photo/Tales Azzoni)
Lazaro Luya, the concession chef at Sol Cubano, displays their special, pan with lechon and fresh mariquitas at Miami Stadium Sunday, June 21, 2026, in Miami Gardens, Fla. (AP Photo/Marta Lavandier)
