The "Global Business Districts Innovation Club Seoul Trip" Exchange Event Successfully Concludes

SEOUL, South Korea, June 22, 2026 /PRNewswire/ -- To further deepen exchanges and cooperation among global business districts in the fields of digital economy, urban renewal, and ecological synergy, the "Innovation Seoul" — Global Business Districts Seoul Exchange Event, co-hosted by the Global Business Districts Innovation Club (GBD Innovation Club) and the Beijing Central Business District (Beijing CBD), was successfully held on the morning of June 18 in Gangnam District, Seoul.

Representatives from the GBD Innovation Club, Beijing CBD, and Gangnam District engaged in friendly and constructive exchanges.

During the exchange session, Mr. Michael Edwards, Senior Advisor of the GBD Innovation Club, Mr. KIM Inhee, Director of Urban Planning of Seoul Gangnam District, and representatives from Beijing CBD delivered speeches. Ms. Julia Solodova, Secretary of the Secretariat (Paris) of the GBD Innovation Club, moderated a thematic salon. Participants held in-depth discussions on smart cities, global innovation, and ecological collaboration.

The year of 2026 marks the 34th anniversary of diplomatic relations between the People's Republic of China and the Republic of Korea, with bilateral relations continuing to develop in a stable and healthy manner. Since establishing sister-city relations in 1993, Beijing and Seoul have maintained extensive and pragmatic cooperation in trade, culture, science and technology, and environmental protection. As core business districts of both countries, Beijing CBD and Gangnam District share highly aligned functional positioning. This event further advanced practical cooperation and deepened bilateral ties.

The GBD Innovation Club, a globally influential non-profit international organization, is dedicated to promoting coordinated development among business districts worldwide. As the Chair Institution of the Club, Beijing CBD will continue to leverage its platform advantages to promote resource sharing and industrial collaboration among members and to build an open, inclusive, and mutually beneficial global cooperation network for business districts.

This year, the Beijing CBD Forum held its first series of events in Seoul, South Korea, under the theme "Dialogue with the World, Jointly Shaping Development," aiming to explore new models of regional co-construction, gather diverse perspectives, and foster collective wisdom to jointly build an efficient and open global innovation landscape.

In the afternoon, delegates visited ASEM Tower and surrounding business districts, Josun Palace Centerfield, and explored Gangnam's economic corridor along Teheran-ro. On the following day, they attended NextRise 2026 and visited the Centre Pompidou Hanwha Seoul museum, gaining insights into Korea's innovation ecosystem and cultural integration.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

The "Global Business Districts Innovation Club Seoul Trip" Exchange Event Successfully Concludes

The "Global Business Districts Innovation Club Seoul Trip" Exchange Event Successfully Concludes

 K-Beauty Brand Offers Its Biggest Amazon Promotion Yet as Consumer Demand Continues to Accelerate Across North America

LOS ANGELES and SEOUL, South Korea, June 22, 2026 /PRNewswire/ -- MBX (Memebox, led by Hyungseok Dino Ha), the global beauty company behind Nooni, Kaja, I'm Meme and I Dew Care, today announced its largest-ever Amazon Prime Day promotion, led by Nooni Lip Oil, the viral K-beauty lip treatment that has generated more than 200 million cumulative views on TikTok and become one of the brand's fastest-growing products.

Running June 23–26 across Amazon U.S., Canada, and the U.K., the promotion offers consumers savings of up to 36% on some of MBX's most popular beauty products, including Nooni Lip Oil, Kaja Beauty Bento eyeshadow trios, I'm Meme Multi Stick, and I Dew Care skincare favorites.

As K-beauty continues to gain momentum globally, Nooni has emerged as one of the category's breakout success stories. Fueled by organic creator content, consumer reviews, and social commerce, Nooni Lip Oil has become a favorite among beauty shoppers seeking nourishing, high-shine lip products with skincare benefits.

"Consumers are discovering beauty differently today than they did just a few years ago," said Hyungseok Dino Ha, CEO of MBX. "Platforms like TikTok have accelerated product discovery and created opportunities for brands to build genuine communities around products consumers truly love. Prime Day gives us an opportunity to introduce even more shoppers to the products driving that growth."

Leading the promotion is Nooni's bestselling Appleseed Lip Oil, available for $9.60 during the event. Duo and trio sets will also be offered at approximately 30% off, giving consumers an opportunity to experience the brand's most-loved shades at a significant discount.

The promotion also includes:

• Up to 32% off Kaja's bestselling Beauty Bento eyeshadow trios
• 20% off I'm Meme's bestselling Multi Stick, which has surpassed 1.73 million cumulative units sold globally
• Up to 35% off I Dew Care's Tap Secret Dry Shampoo Powder and discounts across several of the brand's top-performing skincare products

The Prime Day event comes as MBX continues to expand its retail footprint across North America through partnerships with leading retailers including Ulta Beauty, Target, Amazon, and OLIVE YOUNG.

According to the company, growing demand for K-beauty products has helped drive continued growth across its portfolio, with social commerce, creator recommendations, and consumer-generated content playing an increasingly important role in product discovery and purchase decisions.

The promotion will be available beginning June 23 on Amazon.com, Amazon.ca, and Amazon.co.uk.

 

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

TikTok-Viral Nooni Lip Oil Surpasses 200 Million Views Ahead of Amazon Prime Day