New initiative enables rightsholders to realize value from their IP through digital asset infrastructure
SANTA CLARA, Calif., June 23, 2026 /PRNewswire/ -- Vobile, a worldwide leader in digital content protection and transaction services, today announced the launch of a new real-world asset (RWA) program that applies blockchain-based digital asset infrastructure to creative IP rights across film, video, music and other digital media.
The RWA program is designed to support the growing creator economy, including independent creators who use AI tools to produce high-quality content, by providing new ways to structure and monetize their work.
Developed in collaboration with Finloop Financial Technology Holdings Limited, the first program is expected to scale to $100 million in tokenized creative IP rights.
"AI is reshaping how creative content is produced and distributed, creating new possibilities for creators while making IP rights more important than ever," said Yangbin Wang, Chairman and CEO of Vobile. "By combining our expertise in protecting, managing and monetizing creative IP rights, and Finloop's capabilities in structuring those rights as compliant digital assets, we are creating a new framework to help creators and rights holders bring their IP into the digital economy and pursue new ways to realize value from their work."
The program will be tokenized on the Ethereum and Stellar blockchain networks.
The launch builds on Vobile and Finloop's strategic cooperation announced earlier this year, marking the next step in bringing that collaboration to market. Together, the companies are working to help creators and rights holders establish clearer records of ownership, usage and value, while creating compliant new ways to structure creative IP rights as digital assets.
About Vobile
Vobile is the global leader in digital content protection and transaction services, trusted by global premier entertainment companies, platforms, music labels, sports leagues, and publishers. Utilizing AI technologies, Vobile solutions make creative content more valuable. Founded in Silicon Valley, Vobile has operations worldwide across North America, Asia, Australia, and Europe. For more information, visitwww.vobile.com.
Contact:
Vobile
PR@vobile.com
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Vobile Launches Real-World Asset Program for Creative IP Rights, Expanding Monetization Opportunities for Content Creators
Govee, the Official Smart Lighting Partner of House of the Dragon Season 3, brings Westeros's fire and shadow off the screen and into your room.
BELLEVUE, Wash., June 23, 2026 /PRNewswire/ -- Govee, a global leader in smart lighting, today announced an official collaboration with the HBO Original Series House of the Dragon, debuting House of the Dragon–themed light scenes and an in-app theme skin across the Govee TV Backlight series throughout the show's run.
"House of the Dragon delivers a cinematic experience with stunning visuals, and we're honored to be HBO's Official Smart Lighting Partner for Season 3," said Eric Wu, CEO of Govee. "Backed by years of ambient lighting engineering and the industry's most complete TV backlight lineup, Govee's TV Backlight 3 series is built for exactly this kind of storytelling — extending dragonfire and shadow from the screen onto your walls, so the show doesn't stop at the bezel."
Another Way to Experience Westeros Beyond the Screen
For House of the Dragon fans, the world of Westeros lives in its details — the fire of Dragonstone, the shadow of the Red Keep, the stillness of King's Landing at night. The Govee × House of the Dragon collaboration is built so those worlds extend into the room around you.
The Govee TV Backlight lineup reads on-screen color in real time through its camera color-matching system and extends it onto the surrounding wall as the scene evolves — so when dragonfire roars, warm amber spills into the room across Govee's high-density light strip that runs across the entire lineup; when Small Council scenes unfold in the Red Keep, deep gold ripples across the walls, held together by Govee's multi-zone color matching algorithm; and in House of the Dragon's famously low-lit moments, the new Govee TV Backlight 3's industry-first 4MP dual-camera sensor capture preserves the subtle gradients between shadow and flame that make the show's photography so distinctive.
A House of the Dragon Layer Across the Govee Experience
Govee and HBO have co-designed a curated set of House of the Dragon–inspired light scenes, playable across the TV Backlight lineup and the wider Govee Home ecosystem:
- Dracarys — rolling amber and ember tones that echo torchlight and dragon breath.
- Fire & Blood —deep crimson and obsidian tones that pulse like Targaryen banners over Dragonstone at night.
- Green Reign— emerald and candlelit gold shimmering like Hightower silk across the Red Keep.
The Govee Home App also comes with a matching House of the Dragon theme skin — a consistent themed interface from setup through every scene and control.
Experience House of the Dragon Across the Full Govee TV Backlight 3 Series
Every House of the Dragon fan gets a fit — the collaboration runs across Govee's industry-leading TV Backlight lineup, a three-tier series powered by Govee's own progression from single-to dual- to triple-camera color capture.
- Govee TV Backlight 3 Lite — the easiest way into Westeros for first-time ambient TV lighting, powered by Govee's proven single-camera color engine.
- Govee TV Backlight 3 — the everyday pick for most fans, with dual-camera color capture that locks onto fast dragonfights and torchlit Red Keep scenes.
- Govee TV Backlight 3 Pro — the flagship for HDR and cinematic viewing, with Govee's triple-camera HDR engine preserving the deepest shadow and widest color range in House of the Dragon's most cinematic moments.
Full collaboration details at Govee website.
Season three of the HBO Original drama series HOUSE OF THE DRAGON debuted SUNDAY, JUNE 21 at 9:00 p.m. ET/PT on HBO, and is available to stream on HBO Max. The eight-episode season airs new episodes weekly, leading up to the season finale on August 9.
About Govee
Govee has been revolutionizing the smart living experience with innovative, ambient lighting solutions since 2017. From living spaces, gaming setups, and outdoor areas, Govee's smart home tech is not just visually stunning, but also functional — transforming small everyday moments into more personalized and brighter engaging lighting experiences. Embracing the idea that "Life is Colorful" and pushing the boundaries of what lighting can do by blending design and utility. To learn more about Govee, please visit govee.com.
About HOUSE OF THE DRAGON
Based on George R.R. Martin's "Fire & Blood," the series, set 200 years before the events of "Game of Thrones," tells the story of House Targaryen. Co-Creator/Showrunner/Executive Producer, Ryan Condal; Co-Creator/Executive Producer, George R.R. Martin; Executive Producers Sara Hess, Melissa Bernstein, Kevin de la Noy, Vince Gerardis, David Hancock, Philippa Goslett. Based on George R.R. Martin's "Fire & Blood." Season three cast includes Matt Smith, Emma D'Arcy, Olivia Cooke, Steve Toussaint, Rhys Ifans, Fabien Frankel, Ewan Mitchell, Tom Glynn-Carney, Sonoya Mizuno, Harry Collett, Bethany Antonia, Phoebe Campbell, Phia Saban, Jefferson Hall, Matthew Needham, James Norton, Tom Bennett, Kieran Bew, Kurt Egyiawan, Freddie Fox, Clinton Liberty, Gayle Rankin, and Abubakar Salim. For additional information and photos, please click HERE.
About HBO
HBO® is one of the most respected and innovative entertainment brands in the world, serving iconic, award-winning programming through the HBO linear channels and the direct-to-consumer streaming platform, HBO Max, which is available globally in 65 countries. A part of Warner Bros. Discovery, HBO offers an extensive array of programming that includes recent fan-favorite hits like "House of the Dragon," "The Last of Us," "The White Lotus," "Succession," and "Euphoria," and iconic titles, including "Game of Thrones," "The Sopranos," "Sex and the City," "Band of Brothers" and "The Wire."
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Govee Brings House of the Dragon's Fire and Darkness Beyond the Screen in Collaboration With HBO Max
