BEIJING, June 24, 2026 /PRNewswire/ -- During the 2026 FIFA World Cup, Coca-Cola China launched a new sports marketing campaign featuring a real-time interactive AI avatar of Chinese football icon Fan Zhiyi alongside a World Cup-themed AIGC creative film. Developed in collaboration with Baidu Yijing, Baidu's multi-agent AI avatar platform, the campaign delivers immersive, AI-powered fan engagement experiences.
The Fan Zhiyi AI avatar represents a new generation of interactive AI companions designed for live sports viewing. Powered by Baidu Yijing's advanced AI technologies, the avatar is available 24/7 and supports low-latency, real-time conversations with fans. Recreating Fan's likeness, expressions and voice with remarkable fidelity, it allows users to discuss match action, exchange football insights and engage in authentic conversations throughout the tournament. Unlike traditional virtual characters that rely on pre-programmed content, the avatar offers a dynamic and continuously available experience, bringing fans closer to the game in a new way.
While many World Cup-themed AI marketing activations have focused primarily on AI-generated content, Coca-Cola China's campaign brings together both an AIGC-powered creative film and a virtual football ambassador. The initiative demonstrates how AI can support not only content creation but also consumer engagement at scale. By enabling around-the-clock interactions, the technology helps overcome the scheduling, location and availability constraints traditionally associated with celebrity-led campaigns. Without requiring a spokesperson's ongoing live participation, the avatar can engage with fans at any time, creating an always-on engagement model that extends the reach of celebrity-led campaigns while enabling deeper consumer engagement and lasting audience relationships.
By moving beyond conventional endorsement models, the campaign redefines how celebrity ambassadors can engage with audiences in digital environments, offering a new model for AI-powered marketing in the FMCG sector.
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Coca-Cola's World Cup AI Avatar Showcases Brand's Cutting-edge AI Innovation
SINGAPORE, June 24, 2026 /PRNewswire/ -- Global medical aesthetics leader Cynosure Lutronic presented its latest non-invasive innovations at IMCAS Asia 2026 in Bangkok (19–21 June), featuring XERF™, a structural skin tightening treatment that focuses on comfort, safety, flexibility and no downtime. XERF reflects a shift in how skin ageing is addressed, moving beyond surface-level improvements to support firmness and skin quality from within.
The Shift Shaping Modern Aesthetics
Consumers are moving away from dramatic, overdone outcomes towards earlier, more preventive approaches focused on natural-looking results, long-term skin health and preservation.
Driving this is a broader cultural shift. Mintel's 2026 Global Beauty and Personal Care Predictions identify a growing consumer exhaustion with AI-driven perfection, with consumers increasingly craving authenticity and human expression over polished, data-driven conformity. Similarly, the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) reports that non-invasive treatments now account for 80% of all procedures among its members, with patients prioritising subtle, natural-looking results.
XERF is designed to align with these evolving expectations, delivering structural skin tightening from within while offering the comfort, convenience and results modern patients seek.
A Structural Approach to Skin Tightening
XERF is the world's first monopolar radiofrequency (RF) device that combines two frequencies (6.78 MHz & 2MHz) to deliver targeted thermal energy to the skin at three depths. This multi-layer approach allows XERF to act across the skin's shallow, middle and deeper layers, helping to remodel the structure of tissue and restore firmness, where meaningful change begins.
This multi-layer approach enables XERF to deliver visible lifting and tightening, improvement in facial and neck laxity, a reduction in the appearance of fine lines and wrinkles, while supporting comprehensive improvement in skin firmness and quality.
Working at a structural level, XERF delivers both immediate and progressive results. Patients typically experience a noticeable tightening sensation right after treatment and continued improvement as collagen remodelling occurs over time, enhancing skin appearance in the weeks that follow.
Designed for Comfort and Everyday Life
XERF has been engineered to make advanced aesthetic treatments more accessible and convenient. The treatment feels warm and comfortable due to Integrated Cryogen Delivery (ICD) that cools the skin's surface during each pulse, and Wave Fit™ pulse technology, which balances energy delivery to maximise comfort.
Each session takes approximately 45 minutes, requires no needles or numbing, and allows patients to resume daily activities immediately, providing patients with a treatment rooted in comfort and convenience that fits modern lifestyles.
Tailored to Individual Skin Needs
Recognising that every patient's skin is different, XERF features adjustable depth settings and intensity levels that can be tailored to each individual's skin profile. This customisability allows doctors to address both early and more visible signs of ageing, to customise treatments based on skin thickness and treatment goals, and deliver personalised outcomes across different facial areas.
"IMCAS Asia is an important platform for us to connect with leading practitioners across the region and share the latest developments in aesthetic technology," said Hauke Albert Harms, President of International at Cynosure Lutronic. "With XERF, we are seeing a clear shift toward treatments that go beyond surface-level improvements, supporting skin structure and quality from within. Patients today are looking for solutions that deliver visible results while fitting seamlessly into their daily lives, and this is where innovation is heading."
About Cynosure Lutronic
Cynosure Lutronic is a global leader in medical aesthetic and energy-based device technology, delivering clinically proven solutions for aesthetic practitioners and patients across the Asia-Pacific region and beyond.
The XERF™ RF system is intended as a non-invasive dermatological aesthetic treatment device with indications for wrinkles and rhytids. Product availability, approved indications, and regulatory clearances may vary by country or region. Patients should consult with a qualified healthcare professional to determine if XERF™ is right for them. Cynosure Lutronic does not diagnose or treat medical conditions, prescribe treatment protocols, or provide medical advice.
Website: bluetotem.co
High-res images and brand assets are available for download here.
(All photos should be credited to: Cynosure Lutronic)
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Cynosure Lutronic Spotlighted Structural Skin Tightening Innovation at IMCAS Asia 2026 in Bangkok
Cynosure Lutronic Spotlighted Structural Skin Tightening Innovation at IMCAS Asia 2026 in Bangkok
Cynosure Lutronic Spotlighted Structural Skin Tightening Innovation at IMCAS Asia 2026 in Bangkok
