BEIJING, June 25, 2026 /PRNewswire/ -- On June 23, two indices gauging prices of yak and Tibetan sheep in northwest China's Qinghai Province were released to the public to strengthen branding and discourse power of local animal husbandry sector.
The indices, named Xinhua • Qinghai Yak Price Index and Xinhua • Qinghai Tibetan Sheep Price Index, were jointly released by Qinghai Provincial Department of Agriculture and Rural Affairs, Qinghai Branch of Xinhua News Agency and China Economic Information Service (CEIS).
Dubbed the "world's capital of yaks" and the "hometown of Tibetan sheep in China," Qinghai is home to about 34 percent of the world's total yak population and over 40 percent of China's total Tibetan sheep stock.
Currently, Qinghai's yak and Tibetan sheep sectors are in dire need of efficient, transparent pricing mechanisms to better bridge production and sales and improve the sectors' discourse and price-deciding powers, noted Gu Changwei, head of Qinghai Provincial Department of Agriculture and Rural Affairs.
Tracking market supply, demand and sector trends in real time, the indices can guide local farmers to schedule their slaughtering pace, stabilize market expectations, and leverage digital and standardized achievements to tell the story of the industry, highlighted Gu.
As a pragmatic means to facilitate digital transformation, the indices are expected to unlock the value of data to benefit high-quality development of Qinghai's animal husbandry sector, stressed Sun Aidong, head of Qinghai Branch of Xinhua News Agency.
Including sub-indices for live animals and carcasses, the indicators with base periods set on February 27, 2024 and base points at 1,000 points reveal that by mid-June 2026, Qinghai's closely interrelated yak and Tibetan sheep prices have gone out of a trough and entered a new round of upward trend.
Despite this, shocks from imported frozen meat and insufficient consumer awareness of the value of green plateau food led to poor transmission of prices across the industrial chain and necessitated branding to bolster high-quality development of Qinghai's yak and Tibetan sheep sectors.
Leveraging the expertise and data of "Xinhua Indices" platform, CEIS is striving to inject new impetus into building Qinghai's green and organic farm produce and livestock product base by developing a price index regime for local characteristic products, said Yang Mu, vice president of CEIS.
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Xinhua Silk Road: Price indices on Qinghai yak and Tibetan sheep unveiled to enhance local animal husbandry branding
Free Vouchers Worth Up to HK$1,000, 5x Weekend Points, and Flash Deals Delivering Up to 100% Cashback on Dining, Shopping & Fun
HONG KONG, June 25, 2026 /PRNewswire/ -- As summer heat takes over the city, Wan Chai's Lee Tung Avenue is set to launch the "Summer Triple Rewards" campaign from 1 July to 30 August 2026, bringing guests an array of unexpected surprises and privileges. During the campaign, Lee Tung Avenue members can claim a total of up to HK$1,000 in weekend dining and shopping vouchers – with zero minimum spend required. The first batch of vouchers will be available for redemption starting 26 June. Gather your family and friends, mark your calendars, and get ready to seize these sizzling summer offers!
Download high-resolution photos: https://bit.ly/4epdUZ0
The vouchers are valid at over 20 popular merchants across Lee Tung Avenue, covering beauty, fashion, electronics, dining, lifestyle products, and more. Whether you're stocking up on skincare, refreshing your summer wardrobe, upgrading home gadgets, or enjoying a gourmet feast with friends, these extra perks make every visit more rewarding – truly a "one-pass for eat, shop, play, and fun." This is set to be the city's must-visit shopping and leisure destination this summer.
Lee Tung Avenue is also rolling out two major bonus programmes – "Weekend 5X Points Reward" and "Flash Super‑Value Vouchers" – to elevate the shopping experience. Members spending HK$100 or more on weekends will earn 5X loyalty points, while flash vouchers can be redeemed for as little as 500 points for a HK$100 cash voucher at selected popular merchants. Combined with the weekend spending rewards, this translates to an effective 100% cashback – making every dollar spent go further. This summer, invite your loved ones to dive into this all‑encompassing feast of dining, shopping, and entertainment, and enjoy a truly rewarding getaway.
Reward 1: Weekend Voucher Giveaway – Redeem 5 Days Before Use, 10 Phases in Total
Lee Tung Avenue brings scorching‑hot offers to the city, kicking off the "Summer Triple Rewards" from 1 July. During the campaign, members can join the "Weekend Voucher Giveaway" with no purchase required – simply redeem one HK$50 dining voucher and one HK$50 shopping voucher via the Lee Tung Avenue mobile app. Each member can claim these vouchers in every redemption phase, totalling up to HK$1,000 in value over the entire campaign period – delivering an unparalleled shopping and dining experience.
Vouchers are released in 10 phases, each with 500 quotas on a first‑come, first‑served basis while stocks last. Members can redeem e‑vouchers via the app starting five days prior to the usage period The first redemption round opens on 26 June – so mark your calendars and get ready to grab yours! Successful redeemers must visit the Customer Service Centre to collect physical vouchers.
The vouchers are accepted at over 20 designated merchants, spanning beauty, fashion accessories, lifestyle products, electronics, dining, and speciality foods – a diverse line‑up that has it all. Dining options are equally rich, including: Gyu-Kaku, N+ Burger, Kaneko Hannosuke, Passione, Sho-EN, CrepeDelicious, Rakuraku, WING WAH ALLDAY and Free D Coffee.
Reward 2: Weekend 5X Points – Accelerate Your Rewards
On top of the zero‑cost vouchers, Lee Tung Avenue introduces the "Weekend 5X Points Reward" to supercharge members' point accumulation. During the campaign, on Saturdays, Sundays, and public holidays, members who make a single electronic transaction of HK$100 or more at any merchant will earn 5X loyalty points. This enables faster redemption of exclusive privileges and cash vouchers, doubling the joy of spending.
Reward 3: Flash Super‑Value Vouchers – 500 Points for HK$100 Cash Voucher (Effective 100% Cashback)
The "Flash Super‑Value Voucher" programme makes a weekly debut alongside the "Summer Triple Rewards" campaign. Members can redeem a HK$100 cash voucher at selected popular Lee Tung Avenue merchants for as little as 500 points. When combined with the "Weekend 5X Points Reward", this effectively delivers 100% cashback – an unbeatable value offer.
This press release is sent by Boxing Promotions Limited on behalf of Lee Tung Avenue Management Company Limited.
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Lee Tung Avenue Ignites Summer with "Summer Triple Rewards"
