A major cultural and tourism trade promotion event was held in Beijing on Wednesday, connecting Chinese creative industries with international partners.
The Ministry of Culture and Tourism and the Ministry of Foreign Affairs organized the event "The Finest Cultural Gifts from China," with a special session on "Connecting Cultures, Going Global. " The event attracted ambassadors and diplomats from 14 countries and regions, as well as senior officials from the Shanghai Cooperation Organization.
More than 30 organizations and companies showcased offerings ranging from creative cultural products and intangible heritage crafts to cultural and technological innovation and cross-border commerce.
The event provided a platform for live demonstrations, matchmaking, and negotiations, creating more opportunities for cultural and tourism enterprises aiming to expand internationally. It underscores the unique value and huge potential of Chinese cultural products and services in global trade.
"This event has been tremendously helpful for us in building our reputation, developing our brand, and expanding our customer base. It really supports our efforts in both bringing Chinese culture to the world and inviting global tourists to China," said Fu Yao, an exhibitor.
The "Finest Cultural Gifts from China" program brings together Chinese and international companies, traders, cross-border e-commerce, and media to build an effective trading platform for top-quality products and enterprises. Since its launch in 2022, the initiative has held 18 editions in China and abroad, featuring topics from fashion and creative living to time-honored heritage brands, and has achieved strong results, according to its organizers.
Beijing hosts cultural tourism trade event to connect with global markets
