DONGGUAN, China, June 26, 2026 /PRNewswire/ -- Announced during the prestigious Huawei Developer Conference (HDC 2026), CP All, the operator of 7-Eleven in Thailand, and tech giant Huawei officially signed a Memorandum of Understanding (MOU) on June 13 at Huawei's Dongguan campus, establishing a strategic partnership to accelerate digital retail innovation.
A key highlight of the summit was the successful integration of 7-Eleven's membership code and TrueMoney's payment code into Huawei's wearable devices. Since its launch, this "two-in-one" feature has garnered significant local traction, with a substantial user base already adopting it for daily transactions. Executives from both companies held in-depth discussions on optimizing product functionality, elevating user experience, and adapting the technology to broader daily scenarios. Recognizing the influx of Chinese tourists to Thailand, the two parties also aligned on addressing the digital needs of cross-border travelers. Utilizing Huawei's QuickApp Services as the core vehicle, they plan to build a one-stop service experience encompassing shopping, payments, and loyalty rewards, thereby pioneering convenient consumer models for international visitors.
Furthermore, the talks extended to future retail collaborations, with plans to explore retailing Huawei terminal products within Thailand's vast network of 7-Eleven stores. This resource integration aims to expand mutual market footprint and achieve a win-win outcome.
The high-level delegation included CP All Executive Vice President Thupthep Jiraadisawong (K.Jay), Vice President Supattra Jinlert (K.Keng), and Assistant Vice President Nattawut Yoopramote (K.Tor). Huawei was represented by Wu Hao (Howard), Overseas President of Consumer Cloud Service Global Ecosystem Development & Sales; Li Bo (Keith), President of Global Health and Sports GTM; and Zhou Rong (Rachel), Director of Consumer Cloud Service for the APAC Region.
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Huawei and 7-Eleven Thailand Partner to Enhance Smart Wearable Payments and Chinese Tourist Experiences
QINGDAO, China, June 26, 2026 /PRNewswire/ -- Hisense, a leading brand in global consumer electronics and home appliances, is bringing football fans closer to the action throughout FIFA World Cup 2026™ with a series of immersive experiences at Stadium Fan Experience (SFE) areas and FIFA Fan Festival™ venues across tournament host cities.
For football fans, a visit to the FIFA Fan Festival™ could begin with the thrill of stepping up for a virtual penalty shootout, followed by capturing a personalized Champion Frame moment inspired by iconic World Cup celebrations. While every fan's journey is unique, Hisense is creating opportunities for visitors to do more than watch the tournament—they can become part of it.
At the Stadium Fan Experience areas, fans can explore a range of football-inspired challenges powered by Hisense technologies. The "Three Colors Match-3" game on the 116-inch RGB MiniLED UXS TV invites fans to use gesture controls to match red, green, and blue icons while experiencing the capabilities of RGB MiniLED technology. The VR Penalty Kick Master experience, powered by the XR10 flagship Laser Projector, places participants in the excitement of a World Cup penalty shootout on a giant-screen display. Visitors can also test in football quizzes on a Hisense premium refrigerator with a smart screen or compete in FIFA gaming challenges. Together, these experiences demonstrate how Hisense technologies can make entertainment more immersive, interactive, and engaging.
At FIFA Fan Festival™ venues, supporters of all ages can enjoy a variety of football-themed activities designed to bring people together through the shared passion of the game. The AI-powered Champion Frame challenge on the 116UXS RGB MiniLED TV allows participants to recreate iconic tournament moments and receive personalized digital player cards. Additional attractions include Football Darts, RGB Football Whack-a-Mole, and tabletop football games, combining football fun with engaging interactive experiences.
Beyond the tournament venues, similar user-focused activations and experiential events are taking place across markets around the world, bringing consumers closer to Hisense's latest innovations. As fans everywhere celebrate FIFA World Cup 2026™, Hisense invites them to watch, play, compete, and share unforgettable football moments together.
About Hisense
Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics with operations in over 160 countries, specializing in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 1 globally in the 100-inch and over TV segment (2023-2026Q1). As The Origin of RGB MiniLED, Hisense continues to lead the next-generation RGB MiniLED innovation. As the official sponsor of the FIFA World Cup 2026™, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.
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Join the Beautiful Game: Discover Immersive Fan Experiences with Hisense at FIFA World Cup 2026™
