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Dusit International brings its Dusit Collection brand to Japan with the opening of a Kengo Kuma-designed lakeside retreat in Hokkaido

Asia Pacific

Dusit International brings its Dusit Collection  brand to Japan with the opening of a Kengo Kuma-designed lakeside retreat in Hokkaido
Asia Pacific

Asia Pacific

Dusit International brings its Dusit Collection brand to Japan with the opening of a Kengo Kuma-designed lakeside retreat in Hokkaido

2026-06-30 12:42 Last Updated At:12:42

BANGKOK, THAILAND - Media OutReach Newswire - 30 June 2026 - Dusit International, one of Thailand's leading hotel and property development companies, is continuing its strategic expansion in Japan with the opening of WE Hotel Toya, Dusit Collection, a serene lakeside retreat in Hokkaido designed by internationally acclaimed architecture studio Kengo Kuma & Associates.

Each guestroom offers approximately 37 sq m of living space with sweeping views of Lake Tōya.

Each guestroom offers approximately 37 sq m of living space with sweeping views of Lake Tōya.

Officially joining the Dusit Collection brand on 1 July 2026, WE Hotel Toya, Dusit Collection marks the first Dusit Collection hotel in Japan and Dusit's third hotel in the country, building on the momentum established by ASAI Kyoto Shijo, a neighbourhood-inspired lifestyle hotel, and Dusit Thani Kyoto, a Michelin-Key recognised luxury hotel inspired by Kyoto's rich cultural heritage.

Dusit Collection is Dusit International's upper-upscale and luxury brand designed for distinctive hotels and resorts that celebrate individuality, local culture, thoughtful design, and a deep connection with each destination. Each property is carefully selected for its unique character and ability to create experiences shaped by the people, places, and stories that surround it.

Located on the shores of Lake Tōya, a scenic caldera lake at the heart of the Toya-Usu UNESCO Global Geopark in southwestern Hokkaido, and approximately 100 minutes by car from New Chitose Airport, WE Hotel Toya, Dusit Collection welcomes guests to one of Japan's most captivating natural destinations, celebrated for its volcanic landscapes, natural hot springs, outdoor adventures, and spectacular seasonal scenery.

Originally opened in 2018, the intimate luxury retreat features a striking architectural identity created by Kengo Kuma & Associates, whose extensive body of work includes the Japan National Stadium in Tokyo and Scotland's V&A Dundee design museum. Inspired by the surrounding landscape, the resort's design blends natural materials, warm textures, and a contemporary interpretation of Japanese craftsmanship to create a seamless connection between the interiors and the lake, forests, and mountains beyond.

The property features 55 lake-view guestrooms alongside three expansive two-storey villas offering additional space and privacy for families and small groups. Each guestroom offers approximately 37 sq m of living space and includes its own private open-air bath overlooking Lake Tōya, allowing guests to enjoy the calming tradition of Japanese open-air bathing in complete privacy. Guests can also enjoy a large communal bath with panoramic lake views, creating a restorative bathing experience deeply connected to the destination.

As part of its transition to Dusit Collection, the resort's culinary concepts have been refreshed to create a thoughtful dialogue between Japanese craftsmanship and Dusit's Thai heritage, showcasing the best of Hokkaido's seasonal ingredients alongside signature Thai influences.

EZO Cuisine celebrates Hokkaido's rich culinary heritage and highlights local producers through Japanese cuisine enhanced with refined international techniques. Breakfast highlights include Japanese and Thai set menus featuring locally sourced vegetables, premium Hokkaido rice, dairy products, seasonal juices, and original herbal teas, while dinner focuses on carefully crafted seasonal menus.

Guests can also discover authentic Thai noodle favourites at The Noodle Bar, including spicy and aromatic Tom Yum noodles and Khao Soi (a rich, coconut-based curry noodle dish from northern Thailand), while TARU Bar, named after the Japanese word for wooden cask, celebrates Japan's traditions of ageing and craftsmanship through a curated selection of organic Japanese teas from Dusit's tea garden in Kyoto, alongside sake, whisky, and craft liqueurs. Toya Bar completes the experience with creative cocktails, premium spirits, and relaxed lakeside evenings.

"Japan is an important strategic market for Dusit, and the arrival of Dusit Collection represents another exciting milestone in our journey to bring our unique style of Thai-inspired gracious hospitality to destinations with distinctive character and strong cultural appeal," said Chanin Donavanik, Group CEO, Dusit International. "WE Hotel Toya, Dusit Collection perfectly embodies the spirit of the Dusit Collection brand, demonstrating how thoughtful design, local connections, and personalised service can come together to create experiences that truly reflect their destinations."

Reservations for WE Hotel Toya, Dusit Collection are now open, with a special introductory offer inviting guests to experience the newly rebranded lakeside retreat. Available for stays from 1 July – 30 September 2026, the offer includes 20% savings on a half-board stay, including two meals daily.

For more information, please visit dusit.com/dusitcollection-wehotel-toya

Hashtag: #Dusit

The issuer is solely responsible for the content of this announcement.

About Dusit International

Established in 1949, or Dusit Thani Public Company Limited (DUSIT) is a leading hospitality group listed on the Stock Exchange of Thailand. Its operations comprise five distinct yet complementary business units: Dusit Hotels and Resorts, Dusit Hospitality Education, Dusit Foods, Real Estate Development, and Hospitality-Related Services.

Dusit International's diversified investments in real estate development, hospitality-related services, and the food sector are part of its long-term strategy for sustainable growth, which focuses on three key areas: balance, expansion and diversification.

For more information, please visit

About Dusit Hotels and Resorts

is the hotel arm of Dusit International. With a heartfelt belief and commitment to introducing Thai-inspired gracious hospitality to the world, Dusit Hotels and Resorts offers guests a uniquely special stay in high-style surroundings and a personalised approach to service. The group's portfolio of hotels, resorts and luxury villas includes close to 300 properties operating under a total of nine brands (Devarana – Dusit Retreats, Dusit Thani, Dusit Suites, Dusit Collection, Dusit Hotels, dusitD2, Dusit Princess, ASAI Hotels, and Elite Havens) across 18 countries worldwide.

For more information, please visit

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

From Haute‑Provence to the World, a New Chapter Where Beauty Connects People, Communities and Nature

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 30 June 2026 - L'Occitane en Provence celebrates its 50th anniversary in 2026, marking a major milestone in its journey from the fields of Haute‑Provence to becoming a globally recognised beauty Maison. Entering this new chapter, L'Occitane unveils a global reinvention of its brand, product collections, and customer experience, while bringing its purpose of "Crafting Life Ties" to life through meaningful local activations, including the "Maison Surprise" campaign in Malaysia.

L'Occitane en Provence 50 Years of Crafting Life Ties

L'Occitane en Provence 50 Years of Crafting Life Ties

From Provençal Soil to a Global Beauty Maison
"The day L'Occitane en Provence was born, there was an alembic, a fire, some rosemary, and many doubts... I did not create a company - I made a gesture."Olivier Baussan, Founder

Founded in 1976 by Olivier Baussan, L'Occitane began with the simple distillation of rosemary essential oil, sold at markets in Haute‑Provence. What started as a humble, instinctive gesture rooted in respect for nature has grown into a global beauty brand present in over 90 countries, with more than 3,000 points of sale and 8,500 employees worldwide.

For five decades, L'Occitane has built its identity on meaningful ties - between plants and people, craftsmanship and science, Provence and the world. From Lavender and Shea Butter to Almond and Immortelle, the Maison continues to transform natural ingredients into sensorial, effective, and responsible beauty experiences.

2026: A Pivotal Year of Reinvention
As it celebrates 50 years, L'Occitane enters a new era defined by creative renewal, product transformation, and cultural expression.

"Half a century ago, L'Occitane was born from a simple gesture... Today, we look ahead with pride and excitement for what we will continue to build."Adrien Geiger, CEO, L'Occitane en Provence

Reimagining the Brand and Creative Vision
Rooted in the dual heritage of nature and culture, L'Occitane reinterprets its Provençal identity through:

  • A renewed creative direction across campaigns and retail
  • A deeper dialogue with art and cultural expression
  • The launch of initiatives such as the Prix Cultures, supporting emerging creative talents linked to Provence

In parallel, Founder Olivier Baussan unveils a new book, sharing a poetic reflection on the human and sensory journey behind the Maison's origins.

A Complete Product Reinvention (2025–2027)
L'Occitane is undertaking a full redesign of its product portfolio, enhancing sensoriality, performance, and design.
Key Transformations

  • Fragrance Relaunch: Flora Orchestra introduces a new olfactory identity
  • Body Care Icons Reimagined:
    • Karité Confort (Shea Butter)
    • Amande Sublime (Almond)
  • Home Collection Redesign: Apothecary-inspired soaps and diffusers
  • Future Innovation (from 2027):
    • Divine Cream
    • Reset Serum
    • Repairing Shampoo

  • Karité Confort (Shea Butter)
  • Amande Sublime (Almond)

  • Divine Cream
  • Reset Serum
  • Repairing Shampoo

This transformation reflects L'Occitane's continued commitment to combining botanical expertise, advanced science, and elevated sensorial experiences.

A Renewed Identity and Experience
Beyond products, L'Occitane is reimagining:

  • Store and spa concepts
  • Digital and campaign identity
  • Global retail experiences, including Provençal-inspired pop-ups

These initiatives bring to life the sensory richness and art de vivre of Haute-Provence in a more immersive and contemporary way.

A Stronger Commitment: Crafting Life Ties
At the heart of this reinvention is L'Occitane's reaffirmed purpose: Crafting Life Ties.
This commitment focuses on strengthening:

  • The relationship between people and communities
  • The connection between humans and nature
  • A more responsible and regenerative approach to beauty

Backed by decades of action from fair-trade sourcing and biodiversity preservation to circular packaging and B Corp™ certification - the Maison continues to drive positive impact globally.

2026 also marks:

  • 20 years of the L'Occitane Foundation
  • 25 years of L'Occitane Spas


Celebrating 50 Years in Malaysia: Maison Surprise by L'Occitane

In Malaysia, this global milestone comes to life through "Maison Surprise", a nationwide celebration designed to thank and engage the L'Occitane community.
Activation Highlights

  • 20,000 complimentary gifts distributed to members
  • Available to new and existing members, no purchase required
  • Activated across 6 key locations:
    • 1 Utama
    • Sunway Pyramid
    • IOI City Mall
    • The Gardens Mall
    • AEON Tebrau City
    • Gurney Plaza

  • 1 Utama
  • Sunway Pyramid
  • IOI City Mall
  • The Gardens Mall
  • AEON Tebrau City
  • Gurney Plaza

At the heart of the campaign are interactive vending machines, transforming everyday retail moments into unexpected, joyful experiences.
Each interaction offers:

  • Complimentary L'Occitane products
  • Exclusive vouchers for continued discovery

A Celebration of Community, Generosity and Connection
More than an activation, Maison Surprise reflects the values that have defined L'Occitane for 50 years:

  • Generosity
  • Human connection
  • Community engagement

It celebrates the Malaysian community that has been part of the brand's journey while reinforcing its purpose of bringing people closer to one another and to nature.

Looking Ahead: The Next 50 Years
As L'Occitane enters its next chapter, it does so with a renewed ambition: to create beauty that is not only sensorial and effective, but also a force for connection, empowerment, and positive change. From Provence to Malaysia and beyond, L'Occitane continues to build a world where beauty becomes a bridge between people, cultures, and the natural world.
Hashtag: #LOccitaneMY #LOccitaneEnProvence #50Years


The issuer is solely responsible for the content of this announcement.

L’Occitane en Provence

L'Occitane en Provence is a premium beauty brand founded in 1976 in Haute-Provence, France. Inspired by the region's rich biodiversity and culture, the brand creates skincare, fragrance, body care, and home products using high-quality botanical ingredients.

  • 3,000+ boutiques worldwide
  • 100 spas
  • 2,500 partner hotels
  • Le Couvent des Minimes, its flagship hotel and spa

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

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