From Haute‑Provence to the World, a New Chapter Where Beauty Connects People, Communities and Nature
KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 30 June 2026 - L'Occitane en Provence celebrates its 50th anniversary in 2026, marking a major milestone in its journey from the fields of Haute‑Provence to becoming a globally recognised beauty Maison. Entering this new chapter, L'Occitane unveils a global reinvention of its brand, product collections, and customer experience, while bringing its purpose of "Crafting Life Ties" to life through meaningful local activations, including the "Maison Surprise" campaign in Malaysia.
L'Occitane en Provence 50 Years of Crafting Life Ties
From Provençal Soil to a Global Beauty Maison
"The day L'Occitane en Provence was born, there was an alembic, a fire, some rosemary, and many doubts... I did not create a company - I made a gesture." — Olivier Baussan, Founder
Founded in 1976 by Olivier Baussan, L'Occitane began with the simple distillation of rosemary essential oil, sold at markets in Haute‑Provence. What started as a humble, instinctive gesture rooted in respect for nature has grown into a global beauty brand present in over 90 countries, with more than 3,000 points of sale and 8,500 employees worldwide.
For five decades, L'Occitane has built its identity on meaningful ties - between plants and people, craftsmanship and science, Provence and the world. From Lavender and Shea Butter to Almond and Immortelle, the Maison continues to transform natural ingredients into sensorial, effective, and responsible beauty experiences.
2026: A Pivotal Year of Reinvention
As it celebrates 50 years, L'Occitane enters a new era defined by creative renewal, product transformation, and cultural expression.
"Half a century ago, L'Occitane was born from a simple gesture... Today, we look ahead with pride and excitement for what we will continue to build." — Adrien Geiger, CEO, L'Occitane en Provence
Reimagining the Brand and Creative Vision
Rooted in the dual heritage of nature and culture, L'Occitane reinterprets its Provençal identity through:
- A renewed creative direction across campaigns and retail
- A deeper dialogue with art and cultural expression
- The launch of initiatives such as the Prix Cultures, supporting emerging creative talents linked to Provence
In parallel, Founder Olivier Baussan unveils a new book, sharing a poetic reflection on the human and sensory journey behind the Maison's origins.
A Complete Product Reinvention (2025–2027)
L'Occitane is undertaking a full redesign of its product portfolio, enhancing sensoriality, performance, and design.
Key Transformations
- Fragrance Relaunch: Flora Orchestra introduces a new olfactory identity
- Body Care Icons Reimagined:
- Karité Confort (Shea Butter)
- Amande Sublime (Almond)
- Home Collection Redesign: Apothecary-inspired soaps and diffusers
- Future Innovation (from 2027):
- Divine Cream
- Reset Serum
- Repairing Shampoo
- Karité Confort (Shea Butter)
- Amande Sublime (Almond)
- Divine Cream
- Reset Serum
- Repairing Shampoo
This transformation reflects L'Occitane's continued commitment to combining botanical expertise, advanced science, and elevated sensorial experiences.
A Renewed Identity and Experience
Beyond products, L'Occitane is reimagining:
- Store and spa concepts
- Digital and campaign identity
- Global retail experiences, including Provençal-inspired pop-ups
These initiatives bring to life the sensory richness and art de vivre of Haute-Provence in a more immersive and contemporary way.
A Stronger Commitment: Crafting Life Ties
At the heart of this reinvention is L'Occitane's reaffirmed purpose: Crafting Life Ties.
This commitment focuses on strengthening:
- The relationship between people and communities
- The connection between humans and nature
- A more responsible and regenerative approach to beauty
Backed by decades of action from fair-trade sourcing and biodiversity preservation to circular packaging and B Corp™ certification - the Maison continues to drive positive impact globally.
2026 also marks:
- 20 years of the L'Occitane Foundation
- 25 years of L'Occitane Spas
Celebrating 50 Years in Malaysia: Maison Surprise by L'Occitane
In Malaysia, this global milestone comes to life through "Maison Surprise", a nationwide celebration designed to thank and engage the L'Occitane community.
Activation Highlights
- 20,000 complimentary gifts distributed to members
- Available to new and existing members, no purchase required
- Activated across 6 key locations:
- 1 Utama
- Sunway Pyramid
- IOI City Mall
- The Gardens Mall
- AEON Tebrau City
- Gurney Plaza
- 1 Utama
- Sunway Pyramid
- IOI City Mall
- The Gardens Mall
- AEON Tebrau City
- Gurney Plaza
At the heart of the campaign are interactive vending machines, transforming everyday retail moments into unexpected, joyful experiences.
Each interaction offers:
- Complimentary L'Occitane products
- Exclusive vouchers for continued discovery
A Celebration of Community, Generosity and Connection
More than an activation, Maison Surprise reflects the values that have defined L'Occitane for 50 years:
- Generosity
- Human connection
- Community engagement
It celebrates the Malaysian community that has been part of the brand's journey while reinforcing its purpose of bringing people closer to one another and to nature.
Looking Ahead: The Next 50 Years
As L'Occitane enters its next chapter, it does so with a renewed ambition: to create beauty that is not only sensorial and effective, but also a force for connection, empowerment, and positive change. From Provence to Malaysia and beyond, L'Occitane continues to build a world where beauty becomes a bridge between people, cultures, and the natural world.
Hashtag: #LOccitaneMY #LOccitaneEnProvence #50Years
https://my.loccitane.com/
https://www.tiktok.com/@loccitanemy?lang=en
The issuer is solely responsible for the content of this announcement.
L’Occitane en Provence
L'Occitane en Provence is a premium beauty brand founded in 1976 in Haute-Provence, France. Inspired by the region's rich biodiversity and culture, the brand creates skincare, fragrance, body care, and home products using high-quality botanical ingredients.
- 3,000+ boutiques worldwide
- 100 spas
- 2,500 partner hotels
- Le Couvent des Minimes, its flagship hotel and spa
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- Competition rises as the top risk, reflecting intensifying markets, while workplace safety accountability remains high amid a stricter regulatory environment
- Liquidity and natural catastrophe risks point to growing pressure on financial resilience
SEOUL, SOUTH KOREA - Media OutReach Newswire - 30 June 2026 - Aon plc (NYSE: AON), a leading global professional services firm, today released the findings from South Korea for its 2025 Global Risk Management Survey, revealing that competition, workplace safety accountability and financial pressures are shaping the country's risk agenda.
The survey, which gathered responses from nearly 3,000 organisations across 63 countries and 16 industries, highlights a risk environment shaped by digital transformation, economic uncertainty, geopolitical pressures and climate exposure.
Competition Tops the Risk Agenda in Korea
According to the survey, "Increasing competition" is the number one risk for organisations in Korea, compared with fifth globally. It also ranks as the top future risk over the next three years. The findings point to pressures in Korea's market environment, where a relatively concentrated domestic market and high industry density are driving sustained competition.
Half of Korean respondents report financial losses linked to competition, above both the Asia Pacific (APAC) benchmark of 44.1 percent across APAC and global benchmark of 42.8 percent. Despite this impact, only 17.4 percent of Korean organisations report having a formal plan or review in place for competition risk, highlighting an opportunity to strengthen preparedness relative to exposure.
For Korean businesses, competition is no longer just a commercial issue – it is becoming a material driver of financial outcomes, with implications for margin pressure, investment capacity and long-term growth. This dynamic is closely linked to financial resilience, with sustained competition increasing the importance of liquidity and capital allocation decisions as businesses invest to maintain market position.
"Korea's risk profile shows how structural market pressures are translating into tangible business impact," said, Terence Williams, head of Commercial Risk for Aon in APAC. "Competition, regulation and financial volatility are converging, increasing the need for more connected risk strategies that link resilience with capital and growth decisions."
Workplace Safety Accountability Remains a Major Concern
"Workplace accidents" remain among the top risks for Korean organisations, driven by stronger regulatory enforcement and increased accountability for organisations and senior management under the expanded Serious Accidents Punishment Act. Survey responses show that 64.3 percent of Korean organisations have a plan or formal review in place for work injuries, while over half (57.1 percent) are evaluating insurance or risk transfer solutions for this exposure. This suggests that workplace safety is being treated not only as a compliance requirement, but as a material governance and financial priority.
Financial Resilience Is Increasing in Importance
Natural catastrophe and liquidity risks are increasing in importance within Korea's risk profile. "Weather and natural disasters" rank sixth among current risks, while "cash flow and liquidity risk" returns to the top 10 for the first time since 2019.While Korea is less exposed to large-scale catastrophe events than some APAC markets, recent extreme weather has still resulted in significant economic losses, including wildfires and flooding in 2025.
At the same time, cash flow and liquidity pressures are intensifying amid macroeconomic volatility, trade uncertainty and sustained competitive pressure. Survey data show that 78.6 percent of Korean organisations have a plan or formal review in place for liquidity risk - the highest level of preparedness among all top risks. The findings indicate that liquidity is closely linked to competitiveness, with sustained investment in talent, expansion and technology critical to maintaining market position.
2025 Top Ten Business Risks for Korea
The breadth of risks shaping Korea's business environment is reflected in the current top ten rankings:
- Increasing Competition
- Economic Slowdown/Slow Recovery
- Business Interruption
- Work Injuries
- Property Damage
- Weather/Natural Disasters
- Regulatory/Legislative Changes
- Exchange Rate Fluctuation
- Cash Flow/Liquidity Risk
- Cyber Attacks/Data Breach
Future Risks Outlook
The findings suggest that Korean businesses are navigating an increasingly complex risk landscape shaped by both domestic pressures and global disruptions. "Increasing competition" remains the top future risk, while "cyber attacks and data breaches" continue to rise as organisations adapt to evolving operating environments.
Looking ahead, the survey highlights how these risks are expected to evolve as businesses position for growth:
- Increasing Competition
- Economic Slowdown/Slow Recovery
- Work Injuries
- Regulatory/Legislative Changes
- Cyber Attacks/Data Breach
A Greater Need for Structured, Data-Led Risk Management
The findings highlight a clear opportunity for Korean organisations to strengthen how risk is measured, managed and linked to strategic decision making. Compared with global peers, adoption of enterprise-wide risk management frameworks and quantitative analysis remains relatively limited. For example, only 22.2 percent of Korean organisations report that they have assessed increasing competition risk, and the same proportion report having developed continuity or risk management plans for it.
Cyber risk appears more mature, with 33.3 percent of organisations having developed continuity plans for cyber exposures.
More broadly, only 25 percent of Korean organisations report using a structured, enterprise-wide process to identify major risks, and just 2.9 percent use quantitative analytics tools to model risk scenarios and insurance strategies.
"The survey highlights a clear opportunity for Korean organisations to strengthen enterprise risk management and analytics capabilities," said Kevin Kim, CEO of Korea for Aon. "By building stronger internal data, processes and expertise, businesses can move from reacting to risk toward making more confident, forward-looking decisions that support growth and capital efficiency."
Hashtag: #Aon
The issuer is solely responsible for the content of this announcement.
About Aon
Aon plc (NYSE: AON) exists to shape decisions for the better — to protect and enrich the lives of people around the world. Through actionable analytic insight, globally integrated Risk Capital and Human Capital expertise, and locally relevant solutions, our colleagues provide clients in over 120 countries with the clarity and confidence to make better risk and people decisions that help protect and grow their businesses.
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