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Competition, Workplace Safety and Financial Pressures Shape Risk Agenda for Korean Businesses, Aon Survey

Asia Pacific

Competition, Workplace Safety and Financial Pressures Shape Risk Agenda for Korean Businesses, Aon Survey
Asia Pacific

Asia Pacific

Competition, Workplace Safety and Financial Pressures Shape Risk Agenda for Korean Businesses, Aon Survey

2026-06-30 13:15 Last Updated At:13:26

  • Competition rises as the top risk, reflecting intensifying markets, while workplace safety accountability remains high amid a stricter regulatory environment
  • Liquidity and natural catastrophe risks point to growing pressure on financial resilience

SEOUL, SOUTH KOREA - Media OutReach Newswire - 30 June 2026 - Aon plc (NYSE: AON), a leading global professional services firm, today released the findings from South Korea for its 2025 Global Risk Management Survey, revealing that competition, workplace safety accountability and financial pressures are shaping the country's risk agenda.

The survey, which gathered responses from nearly 3,000 organisations across 63 countries and 16 industries, highlights a risk environment shaped by digital transformation, economic uncertainty, geopolitical pressures and climate exposure.

Competition Tops the Risk Agenda in Korea

According to the survey, "Increasing competition" is the number one risk for organisations in Korea, compared with fifth globally. It also ranks as the top future risk over the next three years. The findings point to pressures in Korea's market environment, where a relatively concentrated domestic market and high industry density are driving sustained competition.

Half of Korean respondents report financial losses linked to competition, above both the Asia Pacific (APAC) benchmark of 44.1 percent across APAC and global benchmark of 42.8 percent. Despite this impact, only 17.4 percent of Korean organisations report having a formal plan or review in place for competition risk, highlighting an opportunity to strengthen preparedness relative to exposure.

For Korean businesses, competition is no longer just a commercial issue – it is becoming a material driver of financial outcomes, with implications for margin pressure, investment capacity and long-term growth. This dynamic is closely linked to financial resilience, with sustained competition increasing the importance of liquidity and capital allocation decisions as businesses invest to maintain market position.

"Korea's risk profile shows how structural market pressures are translating into tangible business impact," said, Terence Williams, head of Commercial Risk for Aon in APAC. "Competition, regulation and financial volatility are converging, increasing the need for more connected risk strategies that link resilience with capital and growth decisions."

Workplace Safety Accountability Remains a Major Concern

"Workplace accidents" remain among the top risks for Korean organisations, driven by stronger regulatory enforcement and increased accountability for organisations and senior management under the expanded Serious Accidents Punishment Act. Survey responses show that 64.3 percent of Korean organisations have a plan or formal review in place for work injuries, while over half (57.1 percent) are evaluating insurance or risk transfer solutions for this exposure. This suggests that workplace safety is being treated not only as a compliance requirement, but as a material governance and financial priority.

Financial Resilience Is Increasing in Importance

Natural catastrophe and liquidity risks are increasing in importance within Korea's risk profile. "Weather and natural disasters" rank sixth among current risks, while "cash flow and liquidity risk" returns to the top 10 for the first time since 2019.While Korea is less exposed to large-scale catastrophe events than some APAC markets, recent extreme weather has still resulted in significant economic losses, including wildfires and flooding in 2025.

At the same time, cash flow and liquidity pressures are intensifying amid macroeconomic volatility, trade uncertainty and sustained competitive pressure. Survey data show that 78.6 percent of Korean organisations have a plan or formal review in place for liquidity risk - the highest level of preparedness among all top risks. The findings indicate that liquidity is closely linked to competitiveness, with sustained investment in talent, expansion and technology critical to maintaining market position.

2025 Top Ten Business Risks for Korea

The breadth of risks shaping Korea's business environment is reflected in the current top ten rankings:

  1. Increasing Competition
  2. Economic Slowdown/Slow Recovery
  3. Business Interruption
  4. Work Injuries
  5. Property Damage
  6. Weather/Natural Disasters
  7. Regulatory/Legislative Changes
  8. Exchange Rate Fluctuation
  9. Cash Flow/Liquidity Risk
  10. Cyber Attacks/Data Breach

Future Risks Outlook

The findings suggest that Korean businesses are navigating an increasingly complex risk landscape shaped by both domestic pressures and global disruptions. "Increasing competition" remains the top future risk, while "cyber attacks and data breaches" continue to rise as organisations adapt to evolving operating environments.

Looking ahead, the survey highlights how these risks are expected to evolve as businesses position for growth:

  1. Increasing Competition
  2. Economic Slowdown/Slow Recovery
  3. Work Injuries
  4. Regulatory/Legislative Changes
  5. Cyber Attacks/Data Breach

A Greater Need for Structured, Data-Led Risk Management

The findings highlight a clear opportunity for Korean organisations to strengthen how risk is measured, managed and linked to strategic decision making. Compared with global peers, adoption of enterprise-wide risk management frameworks and quantitative analysis remains relatively limited. For example, only 22.2 percent of Korean organisations report that they have assessed increasing competition risk, and the same proportion report having developed continuity or risk management plans for it.

Cyber risk appears more mature, with 33.3 percent of organisations having developed continuity plans for cyber exposures.

More broadly, only 25 percent of Korean organisations report using a structured, enterprise-wide process to identify major risks, and just 2.9 percent use quantitative analytics tools to model risk scenarios and insurance strategies.

"The survey highlights a clear opportunity for Korean organisations to strengthen enterprise risk management and analytics capabilities," said Kevin Kim, CEO of Korea for Aon. "By building stronger internal data, processes and expertise, businesses can move from reacting to risk toward making more confident, forward-looking decisions that support growth and capital efficiency."

Hashtag: #Aon

The issuer is solely responsible for the content of this announcement.

About Aon

(NYSE: AON) exists to shape decisions for the better — to protect and enrich the lives of people around the world. Through actionable analytic insight, globally integrated Risk Capital and Human Capital expertise, and locally relevant solutions, our colleagues provide clients in over 120 countries with the clarity and confidence to make better risk and people decisions that help protect and grow their businesses.

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** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

The Image-Makers Look in the Mirror, and Like What They See (Mostly)

HONG KONG SAR - Media OutReach Newswire - 30 June 2026 - The Hong Kong public relations industry has a renewed sense of optimism, driven by the revival of the IPO market and expanding opportunities in technology and travel, according to the results of the 2026 PRHK Benchmark Survey. While agency leaders rated the 2025 business environment as a muted 2.50 out of 5, sentiment for 2026 climbed significantly to 3.08 out of 5.

Some key findings:

  • The "GBA Paradox": While there is a lot of talk about the Greater Bay Area's promise, an overwhelming 73.3% of Hong Kong PR agencies currently generate no revenue at all from the GBA. The Hong Kong government's recent launch of the GoGlobal connect platform, which can also connect agencies to Chinese companies, is one example of an opportunity to redress the situation.
  • AI Adoption Gap: The PR sector has moved quickly to adopt AI: 81.3% of agencies now use ChatGPT, but 75% of agency leaders still flag AI as a top industry issue, struggling to bridge the gap between experimenting with tools and building disciplined, enterprise-wide operational workflows.
  • Culture Trumps Cash: Defying the "revolving door" stereotype of agency life, the industry boasts a remarkably healthy median retention rate of 84.5%. When asked what keeps talent from leaving, 87.5% of leaders cited company culture as their number-one retention driver, completely eclipsing base compensation (43.8%).

Produced by Public Relations Hong Kong (PRHK) in collaboration with the Centre for Communication and Public Opinion Survey at The Chinese University of Hong Kong, the report captures an industry successfully navigating structural challenges while keeping a firm eye on renewed growth.

Financial Services, Tech, and Tourism Lead Growth
When forecasting growth for the next 12 months, 75.0% of agency leaders identified financial services, specifically banking, insurance, and fintech, as the sector with the most potential. This optimism is largely fueled by the anticipated revival of Hong Kong's IPO market, which is expected to generate significant communications mandates. Technology and travel/tourism tied for second, each cited by 56.3% of respondents as key growth drivers for the year ahead.

Penn Leung, Chairperson of PRHK, noted: "The Hong Kong PR industry is demonstrating remarkable resilience. While budget pressures and talent challenges remain, our agencies are adapting and showing a renewed sense of cautious optimism for 2026. The expected return of financial market activity and the structural expansion of tech and tourism prove that strategic communications counsel is more relevant than ever."

Budget Pressures and the Threat of Fee Discounting
Pricing and client budgets remain the industry's most pressing vulnerabilities. An overwhelming 81.3% of agency leaders cited shrinking client budgets as their number-one challenge for the coming year. Consequently, 68.8% of Hong Kong PR agencies admitted to discounting their professional fees in the last financial year to win assignments. The report warns that discounting at this scale carries compounding consequences, pushing down market fees and threatening the perceived value of strategic PR as a premium service.

David Ketchum, Research Chair of PRHK, commented: "The data reveals critical insights that agency leaders must address head-on. The disparity between ambitions in the Greater Bay Area and actual revenue generation is stark. Furthermore, the prevalence of fee discounting poses a structural threat to our industry. Agencies that will thrive in 2026 are those that firmly defend their value and operationalize new technologies to enhance their consulting-led strategies."

Download the full 2026 PRHK Benchmark Report HERE
Download the Summary Infographic HERE

PRHK 2026 Benchmark Report highlights how Hong Kong’s IPO revival, AI, and the GBA are reshaping the SAR’s PR industry

PRHK 2026 Benchmark Report highlights how Hong Kong’s IPO revival, AI, and the GBA are reshaping the SAR’s PR industry

PRHK 2026 Benchmark Report highlights how Hong Kong’s IPO revival, AI, and the GBA are reshaping the SAR’s PR industry

PRHK 2026 Benchmark Report highlights how Hong Kong’s IPO revival, AI, and the GBA are reshaping the SAR’s PR industry

PRHK 2026 Benchmark Report highlights how Hong Kong’s IPO revival, AI, and the GBA are reshaping the SAR’s PR industry

PRHK 2026 Benchmark Report highlights how Hong Kong’s IPO revival, AI, and the GBA are reshaping the SAR’s PR industry

PRHK 2026 Benchmark Report highlights how Hong Kong’s IPO revival, AI, and the GBA are reshaping the SAR’s PR industry

PRHK 2026 Benchmark Report highlights how Hong Kong’s IPO revival, AI, and the GBA are reshaping the SAR’s PR industry

Hashtag: #PRHK

The issuer is solely responsible for the content of this announcement.

About PRHK

Public Relations Hong Kong (PRHK) is the city's premier network for PR and communications professionals, dedicated to driving industry standards and representing the voice of the local market.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

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