SINGAPORE - Media OutReach Newswire - 30 June 2026 - WHC, the Belgium-based premium Omega-3 brand, today officially announced the launch of its flagship fish oil supplement, UnoCardio 1000, in Singapore, marking its strategic entry into the Southeast Asian market. This milestone expansion comes at a pivotal time, as Southeast Asia's nutraceutical market enters a sophisticated new era driven by unprecedented post-pandemic health awareness. Within this landscape, Singapore—with its high disposable income and rigorous regulatory framework—stands as the premier strategic hub for top-tier international brands establishing their presence in the Asia-Pacific.
Post-Pandemic Health Upgrade Drives Global Brands to Southeast Asia: High-Purity Omega-3 Leader WHC Selects Singapore as Strategic First Hub
Singaporean Consumers Pivot to "Specialist" Brands
Despite industry growth, the supplement market faces increasing category fragmentation. Most traditional brands prioritize product line expansion to achieve mass reach. While this offers variety, it often struggles to maintain the R&D depth and extreme optimization required for individual components.
For Singapore's "Smart Consumers" who prioritize "Health ROI," high transparency has driven a preference for "Specialist Brands" with deep scientific expertise over generalists. These consumers demand uncompromising purity to ensure precise, effective nutritional outcomes. Amidst this consumer awakening, WHC, the premium Belgian Omega-3 specialist, officially enters Singapore. Diverging from traditional multi-line expansion, WHC has spent 26 years adhering to a philosophy of "Subtractive Focus"—concentrating all R&D resources on the ultimate purification of Omega-3 to deliver pure, cellular-level nutrition.
The Gold Standard of Omega-3: Why WHC Leads the Global Omega-3 Market
Founded by Jo Wyckmans, Europe's "Father of Omega-3," WHC leverages his deep expertise in co-developing the manufacturing infrastructure for pharmaceutical giant KD Pharma. Utilizing patented Supercritical Fluid Chromatography (SFC) technology, WHC achieves an industry-leading Omega-3 concentration of over 95%. By combining sustainably sourced deep-sea fish with pharmaceutical-grade craftsmanship, WHC has become synonymous with high-performance cellular nutrition worldwide.
Four Core Competencies
To deliver tangible health returns, WHC establishes the ultimate ceiling for premium fish oil in Singapore through four key product benchmarks:
- Pharmaceutical-Grade 95% High Concentration : WHC fish oil sets a clear boundary against generic alternatives that offer only 30%-50% purity. This made in Europe, GMP-compliant High-concentration fish oil delivers clinical-grade efficacy directly to the cells.
- Joint R&D with KD Pharma: As a GOED member, WHC partners with pharmaceutical giant KD Pharma, utilizing Supercritical Fluid Chromatography (SFC) technology to pioneer a new era in high-purity extraction.
- Patented rTG Form & Certifications: Sourced from short-cycle small deep-sea fish to ensure purity, WHC uses the highly bioavailable rTG form, delivering a 4x higher absorption rate than standard oils. Efficacy and safety are guaranteed by IFOS 5-star and Labdoor top rankings.
- Localized Formulation Strategy : WHC addresses the chronic Vitamin D deficiency prevalent among Southeast Asian urban professionals due to air-conditioned offices. Its flagship UnoCardio 1000 combines high-purity Omega-3 with Vitamin D3, offering the perfect synergy for modern lifestyles.
Elevating Industry Standards
WHC's entry into Singapore marks a definitive shift in Southeast Asia's wellness market toward scientific transparency. As pharmaceutical-grade purity becomes the new benchmark, the regional industry's focus is moving from marketing-driven tactics to genuine R&D depth, effectively raising the professional barrier to entry.
Hashtag: #WHC
The issuer is solely responsible for the content of this announcement.
About WHC
Founded in Belgium in 2009 by Jo Wyckmans, the "father of Omega-3," WHC focuses on the research and innovation of high-purity fish oil and has become a leading global brand of fish oil nutritional supplements. Since its inception, it has always adhered to the principles of purity, environmental protection, and high efficacy, committed to providing global consumers with the highest quality Omega-3 products, and has been highly recognized in the European, American, and Chinese markets.
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The Image-Makers Look in the Mirror, and Like What They See (Mostly)
HONG KONG SAR - Media OutReach Newswire - 30 June 2026 - The Hong Kong public relations industry has a renewed sense of optimism, driven by the revival of the IPO market and expanding opportunities in technology and travel, according to the results of the 2026 PRHK Benchmark Survey. While agency leaders rated the 2025 business environment as a muted 2.50 out of 5, sentiment for 2026 climbed significantly to 3.08 out of 5.
Some key findings:
- The "GBA Paradox": While there is a lot of talk about the Greater Bay Area's promise, an overwhelming 73.3% of Hong Kong PR agencies currently generate no revenue at all from the GBA. The Hong Kong government's recent launch of the GoGlobal connect platform, which can also connect agencies to Chinese companies, is one example of an opportunity to redress the situation.
- AI Adoption Gap: The PR sector has moved quickly to adopt AI: 81.3% of agencies now use ChatGPT, but 75% of agency leaders still flag AI as a top industry issue, struggling to bridge the gap between experimenting with tools and building disciplined, enterprise-wide operational workflows.
- Culture Trumps Cash: Defying the "revolving door" stereotype of agency life, the industry boasts a remarkably healthy median retention rate of 84.5%. When asked what keeps talent from leaving, 87.5% of leaders cited company culture as their number-one retention driver, completely eclipsing base compensation (43.8%).
Produced by Public Relations Hong Kong (PRHK) in collaboration with the Centre for Communication and Public Opinion Survey at The Chinese University of Hong Kong, the report captures an industry successfully navigating structural challenges while keeping a firm eye on renewed growth.
Financial Services, Tech, and Tourism Lead Growth
When forecasting growth for the next 12 months, 75.0% of agency leaders identified financial services, specifically banking, insurance, and fintech, as the sector with the most potential. This optimism is largely fueled by the anticipated revival of Hong Kong's IPO market, which is expected to generate significant communications mandates. Technology and travel/tourism tied for second, each cited by 56.3% of respondents as key growth drivers for the year ahead.
Penn Leung, Chairperson of PRHK, noted: "The Hong Kong PR industry is demonstrating remarkable resilience. While budget pressures and talent challenges remain, our agencies are adapting and showing a renewed sense of cautious optimism for 2026. The expected return of financial market activity and the structural expansion of tech and tourism prove that strategic communications counsel is more relevant than ever."
Budget Pressures and the Threat of Fee Discounting
Pricing and client budgets remain the industry's most pressing vulnerabilities. An overwhelming 81.3% of agency leaders cited shrinking client budgets as their number-one challenge for the coming year. Consequently, 68.8% of Hong Kong PR agencies admitted to discounting their professional fees in the last financial year to win assignments. The report warns that discounting at this scale carries compounding consequences, pushing down market fees and threatening the perceived value of strategic PR as a premium service.
David Ketchum, Research Chair of PRHK, commented: "The data reveals critical insights that agency leaders must address head-on. The disparity between ambitions in the Greater Bay Area and actual revenue generation is stark. Furthermore, the prevalence of fee discounting poses a structural threat to our industry. Agencies that will thrive in 2026 are those that firmly defend their value and operationalize new technologies to enhance their consulting-led strategies."
Download the full 2026 PRHK Benchmark Report HERE
Download the Summary Infographic HERE
PRHK 2026 Benchmark Report highlights how Hong Kong’s IPO revival, AI, and the GBA are reshaping the SAR’s PR industry
PRHK 2026 Benchmark Report highlights how Hong Kong’s IPO revival, AI, and the GBA are reshaping the SAR’s PR industry
PRHK 2026 Benchmark Report highlights how Hong Kong’s IPO revival, AI, and the GBA are reshaping the SAR’s PR industry
PRHK 2026 Benchmark Report highlights how Hong Kong’s IPO revival, AI, and the GBA are reshaping the SAR’s PR industry
Hashtag: #PRHK
The issuer is solely responsible for the content of this announcement.
About PRHK
Public Relations Hong Kong (PRHK) is the city's premier network for PR and communications professionals, dedicated to driving industry standards and representing the voice of the local market.
** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **
