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Manago AI, Formerly SALESmanago, Unveils New Identity and Agentic AI Capabilities to Help Brands Move Faster and Make Powerful Marketing Feel Simple

Business

Manago AI, Formerly SALESmanago, Unveils New Identity and Agentic AI Capabilities to Help Brands Move Faster and Make Powerful Marketing Feel Simple
Business

Business

Manago AI, Formerly SALESmanago, Unveils New Identity and Agentic AI Capabilities to Help Brands Move Faster and Make Powerful Marketing Feel Simple

2026-06-30 15:00 Last Updated At:15:10

LONDON--(BUSINESS WIRE)--Jun 30, 2026--

Manago AI today announces the next evolution of its Customer Engagement Platform, combining a new brand identity, agentic AI capabilities, an improved user experience, and a simplified commercial model designed to help growing companies realise value faster.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260630694104/en/

The launch coincides with the company’s rebrand from SALESmanago, one of the first marketing automation platforms in Europe, to Manago AI. This reflects a broader business transformation focused on helping marketers move faster, reduce complexity and achieve value sooner through AI-powered customer engagement. Designed for eCommerce marketers, the platform helps teams manage growing volumes of customer data and deliver personalised experiences more efficiently.

The new capabilities expand the intelligence built throughout the Manago AI platform, enabling marketers to use prompts in everyday language to analyse customer behaviour, recommend next actions, create campaigns, and automate execution - reducing manual work while keeping teams in control.

The launch is built around three key developments:

Turn insight to action in one prompt

At the core of the Manago AI platform is a unified architecture that brings together data, channels and intelligence in one place. It helps teams understand and predict customer behaviour, personalise engagement, and turn customer insight into action faster, with less manual work, and at greater scale.

Phil Draper, CEO at Manago AI, commented: “Marketing teams don’t have a data problem - they have an execution problem. Insight sits in dashboards, while campaigns are delayed by manual processes, disconnected tools and limited resources. Built for the next era of marketing, Manago AI changes that by turning data directly to action. We’re reducing the time from insight to execution from days to minutes, allowing campaigns to be built, launched and optimised in a single flow. It’s modern marketing made simple, helping marketers move at the speed their customers expect, while staying fully in control of strategy and outcomes.”

Powerful marketing, made to feel simple

Built-in intelligence enables Manago AI to translate customer signals directly into marketing activity, removing the manual steps that typically slow teams down. With the platform, marketers can:

Manago AI’s conversational and agentic capabilities are now available here.

About Manago AI

Manago AI is a Customer Engagement Platform that helps marketers connect their data, understand every customer, communicate on every channel and drive results.

Trusted by 2,000+ brands, Manago AI gives marketers the speed, clarity and confidence to move from idea to live campaign in minutes across email, SMS, WhatsApp and web. No technical resource required.

Formerly SALESmanago, one of Europe's earliest marketing automation platforms, the company has rebranded as Manago AI. Leadoo and Thulium, which were previously acquired by SALESmanago, now form part of the broader Manago AI portfolio.

More information on manago.ai

From left: Marcin Stelmach, Director of Customer Success, Klaudia Penkalla, Chief of Staff, Phil Draper, CEO, and Marek Broda, CDFO

From left: Marcin Stelmach, Director of Customer Success, Klaudia Penkalla, Chief of Staff, Phil Draper, CEO, and Marek Broda, CDFO

GUADALUPE, Mexico (AP) — Ismael Saibari scored the decisive goal in a penalty shootout, and Morocco sent the Netherlands to its earliest World Cup exit, eliminating the Dutch 3-2 after a 1-1 draw on Monday night.

With the shootout tied at 2-all after four rounds, Morocco goalkeeper Yassine Bounou made a strong save of Crysencio Summerville's attempt, batting it away with his left hand. Saibari then sent the winner into the low left corner as goalkeeper Bart Verbruggen went the other direction. The midfielder tore off his shirt and screamed with joy as he was mobbed by teammates.

Earlier in the shootout with Morocco trailing 1-0, Verbruggen appeared to have stopped an attempt by Soufiane Rahimi, but the goalkeeper couldn’t secure the ball and deflected it over the line with the back of his leg.

“We know when we do everything on the pitch, it’s God that gives something back to us as well,” Morocco head coach Mohamed Ouahbi said. “We give all the energy that we have on the field. Rahimi’s goal could have not been a goal, but it went in thankfully.”

The Netherlands had reached at least the Round of 16 in 11 previous World Cups, including a quarterfinal appearance four years ago in Qatar, when Morocco made a breakthrough run to become the first team from Africa to reach the semifinals. In this year's expanded tournament, 32 teams reached the knockout stage for the first time.

Morocco moves on to face co-host Canada in the Round of 16 on Saturday in Houston. The Atlas Lions previously beat Canada 2-1 in the group stage of the 2022 World Cup.

Morocco was on the front-foot for major stretches of the game Monday. The Netherlands instead focused on counterattacking.

“I think Morocco has gained everybody’s respect now,” said Ouahbi, who took over as head coach in March. “I saw (the Netherlands’ style of play) as a form of respect.”

Cody Gakpo scored in the 72nd minute for Netherlands. After the goal, which was assisted by Summerville, the Dutch bench ran onto the field to embrace the 27-year-old Gakpo, who broke down in tears. Gakpo and his partner, Noa van der Bij, recently announced that they lost their unborn child.

Morocco’s Issa Diop tied it in the 91st. Chemsdine Talbi sent a looping cross into the box from about 28 yards out on the left side and connected with Diop for a clean header that Verbruggen had no chance to stop.

Neither team had a strong scoring opportunity in 30 minutes of extra time at Estadio BBVA.

In the second half of extra time, Netherlands head coach Ronald Koeman used one of his substitutions to bring on Justin Kluivert. Kluivert was one of three Dutch players to miss his penalty.

“The last substitution I made was to bring in Justin (Kluivert) because he’s one of the best at penalty shootouts,” Koeman said. “But he missed his penalty and that’s even more bitter for him and for us.”

It was the third consecutive time the Netherlands has been eliminated from the World Cup in a penalty shootout.

It was the second game of this tournament to conclude with a shootout. Paraguay beat Germany on penalties earlier Monday.

The teams entered with the highest combined ranking of any Round of 32 match. Morocco was sixth in the world and the Netherlands was seventh.

“We need to be telling ourselves that no one can stop us,” Ouahbi said. “Nobody is unbeatable. If we get things wrong, we’ll go home.”

Ethan Wilcox is a student in the University of Georgia’s Carmical Sports Media Institute.

See more of AP’s World Cup coverage here

Netherlands goalkeeper Bart Verbruggen (1) allows a goal during a penalty shootout at the end of the World Cup round of 32 soccer match between the Netherlands and Morocco in Guadalupe, near Monterrey, Mexico, Monday, June 29, 2026. (AP Photo/Moises Castillo)

Netherlands goalkeeper Bart Verbruggen (1) allows a goal during a penalty shootout at the end of the World Cup round of 32 soccer match between the Netherlands and Morocco in Guadalupe, near Monterrey, Mexico, Monday, June 29, 2026. (AP Photo/Moises Castillo)

Morocco's Ismael Saibari (11) celebrates kicking the game winning penalty kick goal during the World Cup round of 32 soccer match between the Netherlands and Morocco in Guadalupe, near Monterrey, Mexico, Monday, June 29, 2026. (AP Photo/Dolores Ochoa)

Morocco's Ismael Saibari (11) celebrates kicking the game winning penalty kick goal during the World Cup round of 32 soccer match between the Netherlands and Morocco in Guadalupe, near Monterrey, Mexico, Monday, June 29, 2026. (AP Photo/Dolores Ochoa)

Netherlands' Jan Paul van Hecke (6) reacts following the World Cup round of 32 soccer match between the Netherlands and Morocco in Guadalupe, near Monterrey, Mexico, Monday, June 29, 2026. (AP Photo/Ricardo Mazalan)

Netherlands' Jan Paul van Hecke (6) reacts following the World Cup round of 32 soccer match between the Netherlands and Morocco in Guadalupe, near Monterrey, Mexico, Monday, June 29, 2026. (AP Photo/Ricardo Mazalan)

Morocco's Ismael Saibari (11) scores from the penalty spot during the World Cup round of 32 soccer match between the Netherlands and Morocco in Guadalupe, near Monterrey, Mexico, Monday, June 29, 2026. (AP Photo/Ricardo Mazalan)

Morocco's Ismael Saibari (11) scores from the penalty spot during the World Cup round of 32 soccer match between the Netherlands and Morocco in Guadalupe, near Monterrey, Mexico, Monday, June 29, 2026. (AP Photo/Ricardo Mazalan)

Morocco's Ismael Saibari (11) celebrates kicking the game winning penalty kick goal during the World Cup round of 32 soccer match between the Netherlands and Morocco in Guadalupe, near Monterrey, Mexico, Monday, June 29, 2026. (AP Photo/Dolores Ochoa)

Morocco's Ismael Saibari (11) celebrates kicking the game winning penalty kick goal during the World Cup round of 32 soccer match between the Netherlands and Morocco in Guadalupe, near Monterrey, Mexico, Monday, June 29, 2026. (AP Photo/Dolores Ochoa)

The Moroccan team starts to celebrate after winning on penalty kicks the World Cup round of 32 soccer match between the Netherlands and Morocco in Guadalupe, near Monterrey, Mexico, Monday, June 29, 2026. (AP Photo/Sofia Yaker)

The Moroccan team starts to celebrate after winning on penalty kicks the World Cup round of 32 soccer match between the Netherlands and Morocco in Guadalupe, near Monterrey, Mexico, Monday, June 29, 2026. (AP Photo/Sofia Yaker)

Netherlands' Cody Gakpo (11) scores a goal against Morocco goalkeeper Yassine Bounou (1) during the World Cup round of 32 soccer match between the Netherlands and Morocco in Guadalupe, near Monterrey, Mexico, Monday, June 29, 2026. (AP Photo/Dolores Ochoa)

Netherlands' Cody Gakpo (11) scores a goal against Morocco goalkeeper Yassine Bounou (1) during the World Cup round of 32 soccer match between the Netherlands and Morocco in Guadalupe, near Monterrey, Mexico, Monday, June 29, 2026. (AP Photo/Dolores Ochoa)

Morocco's Issa Diop (14), left, scores their opening goal during the World Cup round of 32 soccer match between the Netherlands and Morocco in Guadalupe, near Monterrey, Mexico, Monday, June 29, 2026. (AP Photo/Ricardo Mazalan )

Morocco's Issa Diop (14), left, scores their opening goal during the World Cup round of 32 soccer match between the Netherlands and Morocco in Guadalupe, near Monterrey, Mexico, Monday, June 29, 2026. (AP Photo/Ricardo Mazalan )

Netherlands' Cody Gakpo (11) celebrates the opening goal during the World Cup round of 32 soccer match between the Netherlands and Morocco in Guadalupe, near Monterrey, Mexico, Monday, June 29, 2026. (AP Photo/Dolores Ochoa)

Netherlands' Cody Gakpo (11) celebrates the opening goal during the World Cup round of 32 soccer match between the Netherlands and Morocco in Guadalupe, near Monterrey, Mexico, Monday, June 29, 2026. (AP Photo/Dolores Ochoa)

Morocco's Issa Diop (14) celebrates scoring their first goal during the World Cup round of 32 soccer match between the Netherlands and Morocco in Guadalupe, near Monterrey, Mexico, Monday, June 29, 2026. (AP Photo/Moises Castillo)

Morocco's Issa Diop (14) celebrates scoring their first goal during the World Cup round of 32 soccer match between the Netherlands and Morocco in Guadalupe, near Monterrey, Mexico, Monday, June 29, 2026. (AP Photo/Moises Castillo)

Netherlands' Cody Gakpo, kneeling, is congratulated by teammates after scoring his team's first goal during the World Cup round of 32 soccer match between the Netherlands and Morocco in Guadalupe, near Monterrey, Mexico, Monday, June 29, 2026. (AP Photo/Ricardo Mazalan)

Netherlands' Cody Gakpo, kneeling, is congratulated by teammates after scoring his team's first goal during the World Cup round of 32 soccer match between the Netherlands and Morocco in Guadalupe, near Monterrey, Mexico, Monday, June 29, 2026. (AP Photo/Ricardo Mazalan)

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