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Genesys Acquires Pinkfish to Accelerate the Future of Autonomous Customer Experiences

Business

Genesys Acquires Pinkfish to Accelerate the Future of Autonomous Customer Experiences
Business

Business

Genesys Acquires Pinkfish to Accelerate the Future of Autonomous Customer Experiences

2026-06-30 20:30 Last Updated At:20:41

SAN FRANCISCO--(BUSINESS WIRE)--Jun 30, 2026--

Genesys ®, a global cloud leader in AI-Powered Experience Orchestration, today announced it has acquired Pinkfish, a leading agentic orchestration workflow company. This acquisition will expand Genesys Cloud™ AI with MCP-based tool integration and workflow automation capabilities, helping organizations connect customer intent to governed actions across enterprise systems and accelerate the adoption of trusted autonomous experiences that drive business outcomes. Terms of the transaction were not disclosed.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260630075287/en/

“Agentic AI is moving customer experience from assisted engagement to governed execution,” said Glenn Nethercutt, executive vice president and chief technology officer of Genesys. “With Pinkfish, we’re advancing agentic orchestration by connecting customer intent to enterprise data, business workflows and governed actions through Genesys Cloud AI, so organizations can resolve more complex customer needs with greater autonomy, control and speed.”

Accelerating Agentic Orchestration Through Enterprise Execution

As organizations increasingly look to move from static workflows to autonomous AI, they need to bridge the gap between customer engagement and enterprise execution. Pinkfish advances the ability of Genesys Cloud Agentic Virtual Agent and Genesys Cloud Copilots to securely access data and execute actions across enterprise systems.

With more than 500 integrations supporting 25,000 MCP tools spanning CRM, ERP, IT, HR, order management, billing and other business applications, Pinkfish brings one of the customer experience (CX) industry’s most extensive MCP ecosystems to Genesys Cloud. These capabilities will help organizations overcome some of the biggest barriers to agentic AI adoption: fragmented systems, disconnected workflows and operational complexity that often prevent them from achieving more autonomous and outcome-driven customer experiences.

The acquisition will further the abilities of Genesys Cloud Agentic Virtual Agent to autonomously orchestrate and complete customer work within trusted business guardrails. As a result, Agentic Virtual Agent will be able to resolve more complex customer needs end-to-end, improving self-service experiences while reducing customer effort and operational handoffs.

“We founded Pinkfish because we believe AI reaches its full potential only when it can securely operate across the enterprise,” said Charanya Kannan, chief executive officer and co-founder of Pinkfish. “Every great customer experience combines meaningful conversations with meaningful action that spans CRM, ERP, billing and the rest of the enterprise. By bringing together the AI orchestration leadership of Genesys with the AI-powered workflow automation capabilities of Pinkfish, we will help organizations move toward AI that securely takes action, completes customer work across the enterprise and delivers exceptional customer experiences.”

Advancing AI-Powered Workflow Automation

Genesys Cloud AI with the natural language-driven workflow automation of Pinkfish will enable organizations to build and deploy sophisticated AI-powered CX workflows, making agentic orchestration more accessible to business users and accelerating time to value.

For example, when a customer contacts a retailer about a delayed order, an Agentic Virtual Agent could verify order status, review shipping information, apply a service credit, upgrade the shipment and notify the customer, all by coordinating actions across systems without requiring human intervention. Rather than routing the request across multiple teams and systems, the Agentic Virtual Agent can help complete the process end-to-end in a single interaction.

These capabilities can also combine with Genesys Cloud Case Management to support workflow-intensive processes such as customer onboarding, insurance claims processing, return merchandise authorizations, loan servicing requests, warranty management and other business processes that span front-office and back-office operations.

“The autonomous enterprise depends on the ability to coordinate actions across complex business environments while maintaining governance and control,” said Rebecca Wettemann, CEO and principal analyst of Valoir. “With the addition of Pinkfish, Genesys Cloud is poised to gain the workflow automation and enterprise connectivity needed to help organizations scale agentic orchestration.”

To learn more about how the acquisition of Pinkfish will advance Genesys Cloud, visit Genesys.com.

Availability

Genesys expects Pinkfish capabilities to become available to Genesys Cloud customers through the Genesys AppFoundry® Marketplace by the end of the second quarter of the company’s fiscal year 2027 (May 1–July 31, 2026). The company expects to begin introducing Pinkfish capabilities natively within Genesys Cloud by the end of this fiscal year (Feb. 1, 2026–Jan. 31, 2027).

Forward-Looking Statements

Statements in this press release that are not historical or current facts are forward-looking statements that involve risks and uncertainties. Unless required by law, Genesys undertakes no obligation to update or revise any forward-looking statements to reflect circumstances or events after the date of this press release.

About Genesys

Genesys ® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.Genesys.AI.

© 2026 Genesys. All rights reserved. Genesys, the Genesys logo and Genesys Cloud are trademarks, service marks and/or registered trademarks of Genesys. All other company names and logos may be registered trademarks or trademarks of their respective companies.

Pinkfish by Genesys

Pinkfish by Genesys

LOS ANGELES (AP) — Jake Bauers and Garrett Mitchell hit back-to-back homers off Blake Snell to regain the lead in the seventh inning, and the Milwaukee Brewers beat the Los Angeles Dodgers 6-2 on Wednesday to take a 3-0 lead in the National League Championship Series.

Los Angeles had just taken a 2-1 lead in the sixth before getting stunned. The loss pushed the two-time defending World Series champions to the brink of elimination.

The only other time the Dodgers trailed 3-0 in a best-of-seven postseason series, they were swept by the Baltimore Orioles in the 1966 World Series.

Game 4 is Thursday at Dodger Stadium, where the Brewers can become the first major league club to complete a postseason sweep after getting swept by that same opponent in the previous postseason. Los Angeles took all four games against Milwaukee in the NLCS last year.

The only team in big league history to come back from a 3-0 deficit to win a postseason series was the Boston Red Sox in the 2004 AL Championship Series against the New York Yankees.

Coming into the seventh, Snell had retired 14 batters in a row. The first pitch of the game thrown by the two-time Cy Young Award winner hit for a home run by Jackson Chourio, and his last pitch was Mitchell's solo shot.

Andrew Vaughn drew a seven-pitch walk to open the inning and was replaced by pinch-runner Christian Yelich. Bauers followed with a 412-foot shot to right field on the 11th pitch of the at-bat for a 3-2 lead as most of Milwaukee's dugout came onto the field to celebrate. Mitchell was next and his drive traveled 428 feet to right-center, chasing Snell.

It was the latest relentless plate appearance for Bauers, who drew a 12-pitch walk from Yoshinobu Yamamoto that helped the Brewers go ahead early in Game 3.

Milwaukee, which has never beaten the Dodgers in three previous playoff series, is chasing its second pennant and first in the National League. The Brewers were in the American League when they reached their only World Series, a seven-game loss to the St. Louis Cardinals in 1982.

Snell gave up four runs and four hits in six innings, struck out nine and walked two.

The Brewers extended the lead to 5-2 in the eighth on Justin Wrobleski's wild pitch that scored Brice Turang, who reached on an infield single and advanced to third on William Contreras' single. They added another run on Joey Ortiz's two-strike RBI single in the ninth.

The offensively starved Dodgers took their first lead, 2-1, on Will Smith's two-run double off reliever Abner Uribe in the sixth.

Uribe followed rookie starter Robert Gasser and he loaded the bases on walks to Teoscar Hernández, Kyle Tucker and Shohei Ohtani. Smith, who was 1 for 25 in the playoffs, doubled off the left-center fence for his first hit of the NLCS.

DL Hall took over from Uribe and stranded runners at second and third by striking out pinch-hitter Kiké Hernández and Tommy Edman.

Hall allowed one hit in 2 1/3 scoreless innings to improve to 3-0 in these playoffs. Trevor Megill got four outs for his second save of the series and fourth this postseason.

The Dodgers played from behind again after the 22-year-old Chourio connected for his third career leadoff homer as fans were still heading to their seats.

After that, Mitchell walked and Cooper Pratt singled in the second before Snell retired 14 in a row — six on strikeouts — before getting hammered in the seventh.

The Dodgers had runners on base in all but three innings, but couldn't get enough across. They have yet to homer in the NLCS.

Ohtani was 1 for 2 with a walk while hitting sixth in the order, the lowest he's batted since joining the Dodgers three years ago.

See AP’s full MLB coverage here

Milwaukee Brewers center fielder Garrett Mitchell catches a fly out hit by Los Angeles Dodgers second baseman Tommy Edman during the fifth inning of Game 3 of baseball's National League Championship Series between the Milwaukee Brewers and the Los Angeles Dodgers, Wednesday, Oct. 14, 2026, in Los Angeles. (AP Photo/Mark J. Terrill)

Milwaukee Brewers center fielder Garrett Mitchell catches a fly out hit by Los Angeles Dodgers second baseman Tommy Edman during the fifth inning of Game 3 of baseball's National League Championship Series between the Milwaukee Brewers and the Los Angeles Dodgers, Wednesday, Oct. 14, 2026, in Los Angeles. (AP Photo/Mark J. Terrill)

Los Angeles Dodgers pitcher Blake Snell walks off the mound during the seventh inning of Game 3 of baseball's National League Championship Series between the Milwaukee Brewers and the Los Angeles Dodgers, Wednesday, Oct. 14, 2026, in Los Angeles. (AP Photo/Ashley Landis)

Los Angeles Dodgers pitcher Blake Snell walks off the mound during the seventh inning of Game 3 of baseball's National League Championship Series between the Milwaukee Brewers and the Los Angeles Dodgers, Wednesday, Oct. 14, 2026, in Los Angeles. (AP Photo/Ashley Landis)

Milwaukee Brewers left fielder Jackson Chourio watches his solo home run take flight during the first inning of Game 3 of baseball's National League Championship Series between the Milwaukee Brewers and the Los Angeles Dodgers, Wednesday, Oct. 14, 2026, in Los Angeles. (AP Photo/Gregory Bull)

Milwaukee Brewers left fielder Jackson Chourio watches his solo home run take flight during the first inning of Game 3 of baseball's National League Championship Series between the Milwaukee Brewers and the Los Angeles Dodgers, Wednesday, Oct. 14, 2026, in Los Angeles. (AP Photo/Gregory Bull)

Milwaukee Brewers center fielder Garrett Mitchell yells towards his dugout after hitting a solo home run during the seventh inning of Game 3 of baseball's National League Championship Series between the Milwaukee Brewers and the Los Angeles Dodgers, Wednesday, Oct. 14, 2026, in Los Angeles. (AP Photo/Gregory Bull)

Milwaukee Brewers center fielder Garrett Mitchell yells towards his dugout after hitting a solo home run during the seventh inning of Game 3 of baseball's National League Championship Series between the Milwaukee Brewers and the Los Angeles Dodgers, Wednesday, Oct. 14, 2026, in Los Angeles. (AP Photo/Gregory Bull)

Milwaukee Brewers first baseman Jake Bauers connects for a two run home run during the seventh inning of Game 3 of baseball's National League Championship Series between the Milwaukee Brewers and the Los Angeles Dodgers, Wednesday, Oct. 14, 2026, in Los Angeles. (AP Photo/Ashley Landis)

Milwaukee Brewers first baseman Jake Bauers connects for a two run home run during the seventh inning of Game 3 of baseball's National League Championship Series between the Milwaukee Brewers and the Los Angeles Dodgers, Wednesday, Oct. 14, 2026, in Los Angeles. (AP Photo/Ashley Landis)

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