AHLEN, Germany--(BUSINESS WIRE)--Jul 9, 2026--
Global demand for innovative health products continues to grow, and with it the requirements for quality, supply reliability and production capacity. LR Health & Beauty is therefore strengthening its Ahlen headquarters with an investment of more than €2 million, laying the foundation for further growth.
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At the heart of the investment is a new, state-of-the-art production line. LR will use it to fully consolidate the manufacturing of its successful 5-in-1 products at its Ahlen headquarters. This includes, among others, the LR 5in1 Beauty Elixir and the LR 5in1 Men’s Shot. At the same time, the new facility creates the conditions for future product innovations in modern nutritional supplement concepts.
By bringing the complete production of its 5-in-1 range to Ahlen, LR is taking an even greater share of its value chain in-house. This enhances control over quality and operational processes, improves flexibility in supplying international markets, and reinforces the company’s independence. It also represents a clear commitment to Germany as a production location and to the highest “Made in Germany” quality standards.
“We are investing strategically in the future of our company and in our Ahlen production site. The new production line represents an important milestone in our continuous investment in quality, state-of-the-art manufacturing capabilities, and sustainable competitiveness. ‘Made in Germany’ is much more than a designation of origin for us – it is a fundamental commitment to quality for our customers and sales partners worldwide,” says Jörg Körfer, CEO of LR Health & Beauty.
The new production line is designed for an annual capacity of up to 40 million units, opening up significant growth potential for LR in the years ahead. The fully automated system combines high production speed, maximum efficiency and stable, reproducible processes. It uses cutting-edge technology from one of the world’s leading plant manufacturers, ranked among the top 10 in the industry.
A key element of the investment is its consistent focus on product safety and quality. Manufacturing takes place under cleanroom conditions of the highest quality grade. This is complemented by a fully automated Cleaning-in-Place (CIP) system, which ensures the highest hygiene standards while enhancing process reliability. In addition, an intelligent camera system monitors the entire production process in real time and immediately detects any deviations during manufacturing.
Today, around 95 per cent of LR products are already made in Germany. At its Ahlen headquarters, LR unites development, quality assurance and production under one roof. With the new production line, the company is systematically advancing its manufacturing expertise and further expanding Ahlen as its central centre of excellence for health and beauty products.
For sales partners worldwide, the investment underscores LR’s commitment to quality, innovation, and reliable supply capabilities. In the Health & Beauty industry in particular, transparent sourcing, traceable manufacturing processes, and dependable quality standards are becoming increasingly critical.
The 5-in-1 products are among the most successful concepts in the LR portfolio. With this investment in the new production line, LR is focusing on future growth while strengthening Ahlen as a key production and innovation hub within the LR Group.
About the LR Group
Operating under the guiding principle “More quality for your life”, the LR Group, headquartered in Ahlen, Westphalia, successfully produces and distributes a range of high-quality nutritional supplements and cosmetics in 32 countries. As an attractive social commerce company, LR supports personal interaction within its community with efficient digital solutions. The comprehensive “LR neo” tool provides the international partnership with all business-relevant KPIs and information for their LR business in a single dashboard.
Since 1985, LR has been firmly established in the market as a “people business”, where people and personal advice take centre stage. In an era of changing working environments, the business model particularly appeals to those seeking greater flexibility, a better work–life balance and increased financial independence.
Processing Aloe Vera has been one of LR’s core competencies for over 20 years. Only the valuable inner leaf is used for its products. In Ahlen, the company has built one of Europe’s most modern Aloe Vera production facilities for Aloe Vera drinking gels.
In autumn 2009, LR founded the LR Global Kids Fund e.V., which works with local institutions to provide efficient, unbureaucratic support for disadvantaged children and their families in many countries around the world. For further information on our commitment to sustainability, please see our Sustainability Report.
New, state-of-the-art production line in Ahlen, Germany, manufacturing LR 5in1 Beauty Elixir and LR 5in1 Men's Shot.
DUBAI, United Arab Emirates (AP) — The United States launched new airstrikes against Iran early Thursday, and Tehran responded by targeting Bahrain, Kuwait and Qatar in crossfire that again threatened an interim deal intended to help end the war in the Persian Gulf.
The strikes came hours after U.S. President Donald Trump said recent Iranian attacks on ships in the Strait of Hormuz signaled the end of the fragile ceasefire. The U.S. struck a variety of military sites and port facilities early Wednesday after Iran targeted several merchant vessels off the coast of Oman, sparking Iranian fire then as well.
But Thursday’s attacks appeared bigger all around, with sirens sounding at least twice in Bahrain, home to the U.S. Navy’s 5th Fleet headquarters. There was no immediate word of damage in the three Gulf Arab countries from attacks claimed by Iran’s military.
In Iran, the two days of American airstrikes have killed at least 14 people and wounded another 78, Iran’s Health Ministry said Thursday in its first overall count of casualties.
The U.S. military's Central Command said it hit some 90 targets across Iran, releasing black-and-white footage of what appeared to be strikes on an airport runway and missile launchers.
“U.S. forces remain vigilant, lethal, and prepared to execute operations directed by the Commander in Chief,” it added.
The U.S. says the strikes were intended to “further degrade” Iran’s ability “to threaten freedom of navigation” in the strait, through which a fifth of the world’s traded oil and natural gas passed before the war began with U.S. and Israeli attacks on Feb. 28.
Iranian state media reported explosions in several locations, including Bushehr, home to Iran’s nuclear power plant complex, and the southern port cities of Chabahar, Konarak, Bandar Abbas and Sirik.
In Iran's southwestern Khuzestan province, at least three people were killed Thursday, state media reported. In Iranshahr, authorities said a strike also had killed a firefighter at an airport. Those fatalities followed at least nine members of Iran's armed forces being killed in Wednesday's strikes in Iran. It wasn't clear when the other fatality happened and who was killed.
For the first time since April, it also appeared the U.S. strikes targeted Iranian bridges. State media reported a strike on a railway bridge in Iran’s northeastern Golestan province, and the Revolutionary Guard said two bridges had been attacked on the route to Mashhad, where officials plan to bury the late Ayatollah Ali Khamenei on Thursday. But it wasn’t clear if the Golestan attack was the same one mentioned by the Guard.
After leaving a NATO summit in Turkey, Trump posted several videos on his social media site of what he said were explosions in Iran and issued another warning to the Islamic Republic.
“This is in retribution for yesterday’s bombing of ships by Iran. If it happens again, it will get much worse!” Trump wrote.
Trump had said earlier in the day that the latest back-and-forth fighting would not result in “long-term” military action.
“Anything that happens is going to happen very fast,” Trump said, though he also suggested the U.S. military might “just finish the job.”
Trump also renewed his past threats to hit Iran’s civilian infrastructure, including electric plants and desalinization plants, and to seize the oil-production hub of Kharg Island.
After three tankers were hit Tuesday, the U.S. launched strikes on Iran, and Iranian forces retaliated by targeting American military sites in the Persian Gulf.
Iran has asserted that the interim ceasefire deal gives it the right to manage traffic through the strait. Parliament Speaker Mohammad Bagher Qalibaf, a key negotiator in talks seeking a permanent end to the war, was defiant in a post on X on Thursday morning: “America still hasn’t learned that bullying and breaking promises are no longer cost-free. Let me put it plainly: if you strike, you’ll get hit.”
Trump fueled concerns that the war could restart by saying the interim agreement to pause fighting was “over,” although he added that he would allow negotiations to continue.
Attacks have repeatedly threatened the shaky ceasefire, but Trump’s comments added new uncertainty, and oil prices shot up after he spoke. A renewed conflict could engulf the wider Middle East and would likely again halt energy shipments through the strait.
“For me, I think it’s over,” Trump said when asked about the status of the ceasefire. He added that U.S. representatives can continue negotiations, but he cast doubt on the outcome. “They can talk, but I think they’re wasting their time,” he said.
Iranian Deputy Foreign Minister Kazem Gharibabadi, also a top negotiator, retorted on X that Trump’s remarks “are not a sign of power but an admission of the failure” of U.S. policy toward Iran.
Trump has made other threats to seize Kharg Island, including last month, when he also questioned whether the U.S. “has the stomach for it.” Some 90% of Iranian oil exports pass through the island.
The new attacks on ships in the strait, despite the negotiations, could reflect a divide among Iran’s leadership. Hard-liners seek lasting control over the waterway, which is a globally important conduit for fuel shipments and has become a critical lever in confronting the West. Pragmatists want a permanent peace deal to lift international sanctions and provide desperately needed economic relief.
Negotiations to reach a final deal were due to start after the funeral for Khamenei, who was killed Feb. 28 in the war’s first moments. The funeral, which ends Thursday, was supposed to be a period of lower tensions.
The talks are meant to focus on the toughest matters, including fully reopening the strait and rolling back Tehran’s disputed nuclear program.
The flower petal-covered coffin of the late Iranian Supreme Leader Ayatollah Ali Khamenei is carried above mourners reaching out to touch it outside the Imam Hussein Shrine in Karbala, Iraq, early Thursday, July 9, 2026. (AP Photo/Khalil Hamra)
The coffin of the late Iranian Supreme Leader Ayatollah Ali Khamenei is carried through a crowd of mourners at the Imam Hussein Shrine in Karbala, Iraq, early Thursday, July 9, 2026. (AP Photo/Khalil Hamra)
A mourner holds a portrait depicting Iran's Supreme Leader Ayatollah Mojtaba Khamenei, top, and his late father, Ayatollah Ali Khamenei, as mourners wait for the funeral procession for the elder Khamenei outside the Imam Hussein Shrine in Karbala, Iraq, Wednesday, July 8, 2026. (AP Photo/Khalil Hamra)
Children wade in the water with cargo ships at anchor in the background and a fisherman nearby, in the Strait of Hormuz off Bandar Abbas, Iran, Tuesday, June 30, 2026. (Amirhosein Khorgooi/ISNA via AP)
The coffin of the late Iranian Supreme Leader Ayatollah Ali Khamenei is carried through a tightly packed crowd as mourners jostle to reach and touch it outside the Imam Hussein Shrine in Karbala, Iraq, early Thursday, July 9, 2026. (AP Photo/Khalil Hamra)
