Grande Cosmetics Launches The Lash & Brow Confidence Project: A Social Experiment Proving Beauty Is More Than Skin Deep

WHITE PLAINS, N.Y.--(BUSINESS WIRE)--Jul 10, 2026--

Grande Cosmetics, America’s number one lash and brow serum brand behind GrandeLASH-MD and GrandeBROW, today announced the launch of the Lash & Brow Confidence Project. This social experiment, a first for the brand, was designed to prove what Grande Cosmetics’ community has known for years: fuller-looking lashes and brows don't just change how you look, they change how you show up for yourself.

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In a beauty landscape saturated with filters and curated perfection, Grande Cosmetics went in the opposite direction. The brand recruited 25 real everyday consumers, ranging in age from their 30s to late 70s, all experiencing lash and brow damage due to hormonal changes, aging, postpartum recovery, or health-related shifts. At the beginning of this experiment, many arrived frustrated, having tried everything from mascaras and brow pencils to microblading and lash extensions, only to see little results. Some testers had also never even considered a serum as an option.

Over the course of their 4-month journeys, participants documented their progress in real time, sharing honest reactions, candid before-and-afters, and unscripted reflections. What emerged was more than a product story; it was a confidence story. By the end of the project, 100% of participants reported feeling more confident, with less effort. They described holding eye contact longer, feeling effortlessly put together, and showing up more fully at work, at home, and in the mirror. It's a result that echoes what the numbers have long suggested: with one bottle of GrandeLASH-MD sold every 15 seconds, confidence like this is clearly catching on.

"After 18 years in this business, you start to notice something," said Alicia Grande, Founder and CVO of Grande Cosmetics. "Customers weren't just telling us their lashes looked longer or brows looked fuller, they were telling us they stopped hiding. They were holding their heads higher, taking up space, stepping into rooms differently. We started calling it 'the Grande effect,' and we knew we had to prove it. This project isn't about selling a serum. It's about showing what happens when something finally works and what that does to a person from the inside out."

The Lash & Brow Confidence Project features a diverse group of participants spanning genders, backgrounds, and life stages. A core group of 12 participants will be spotlighted more prominently throughout the campaign, sharing deeper looks into their experiences using GrandeLASH-MD, GrandeLASH-Sensitive, GrandeBROW, and GrandeBROW 2-in-1.

The campaign will roll out beginning early July with a pre-launch teaser introducing "The Grande Effect," followed by a full mid-July launch including hero commercials across Linear TV and CTV, a takeover of GrandeCosmetics.com featuring participant stories and before-and-after documentation, and a founder-led email from Alicia herself. Participant stories will continue to release episodically through August, with ongoing social amplification and retail support.

For more information, visit GrandeCosmetics.com.

About Grande Cosmetics

Founded in 2008 by Alicia Grande, Grande Cosmetics was established with the vision that everyone should feel empowered and comfortable in their own skin every day. The brand is committed to creating innovative, performance-driven cosmetics that work for visible results and has won over 150 sought-after beauty awards since its inception. Best known for cult favorite GrandeLASH-MD Lash Enhancing Serum, Grande Cosmetics offers a range of powerful beauty products that enhance one’s natural beauty - spanning the lash, brow, hair, and lip categories.

The brand’s efficacious formulas deliver both instant results and long-term benefits, backed by extensive professional 3rd party research studies. As the #1 Lash & Brow Serum Brand in America, customers aren’t just purchasing an aspiration – every product delivers what it promises.

Grande Cosmetics Confidence Project

THESSALONIKI, Greece (AP) — Greek anti-terrorist police arrested three people Friday in connection with a series of firebomb attacks against conservative party politicians that left one person dead and four injured, authorities said.

The predawn bombings in the northern city of Thessaloniki on July 1 targeted the homes of members of Greece’s governing conservative New Democracy party. The 72-year-old mother of parliamentary candidate Afroditi Nestora was killed after a crude bomb made with camping gas canisters exploded under Nestora’s car, which was parked at the entrance of her apartment building.

Nestora herself suffered burns and briefly left hospital Thursday to attend her mother’s funeral. Her father and two residents of the building were also injured.

Two attacks on the same night targeting other New Democracy party members caused damage but no injuries.

“One day after the funeral of Vagia Nestora, the state honors her memory by leading, as we had pledged to do, the terrorists to justice,” Prime Minister Kyriakos Mitsotakis, who is also the head of New Democracy, said in Parliament. “It is democracy's answer to violence. Democracy's only answer to violence.”

Greece has a long history of politically motivated violence dating back to the 1970s, with domestic extremist groups carrying out small-scale bombings, usually targeting symbols of power or the property of politicians, police or other authority figures. Many use crude explosive devices, often made with camping gas canisters, mostly causing damage but no injuries.

While the groups most active in the 1980s and 1990s have been dismantled, new ones have emerged.

Police said those arrested were a 29-year-old man in Thessaloniki and a 26-year-old woman on the southern island of Crete on suspicion of involvement in the bombing at Nestora’s home. Another man was arrested on suspicion of hiding the two in his apartment.

In May 2025, a woman in Thessaloniki was killed when a bomb she was carrying exploded in her hands. Authorities said the 38-year-old had intended to plant the bomb outside a bank. Two months later, a bomb exploded outside the Thessaloniki home of the president of Greece’s association of prison guards. He was unharmed but two other people suffered minor injuries from shattered glass.

In April last year, a bomb planted near the offices of Greece's main railway company exploded in a busy district of central Athens, causing damage but no injuries. The bombing came amid widespread public anger over a 2023 railway disaster that killed 57 people. A new extremist group claimed responsibility for that attack.

In June 2024, a police officer guarding the home of a top judge in Athens was injured in a gasoline bomb attack.

Becatoros reported from Athens, Greece.

Burned vehicles are seen following firebomb attacks that apparently targeted members of Greece's governing conservative New Democracy party in the northern port city of Thessaloniki, Greece, Wednesday, July 1, 2026. (AP Photo/Giannis Papanikos)

Burned vehicles are seen following firebomb attacks that apparently targeted members of Greece's governing conservative New Democracy party in the northern port city of Thessaloniki, Greece, Wednesday, July 1, 2026. (AP Photo/Giannis Papanikos)

A man looks at burned vehicles following firebomb attacks that apparently targeted members of Greece's governing conservative New Democracy party in the northern port city of Thessaloniki, Greece, Wednesday, July 1, 2026. (AP Photo/Giannis Papanikos)