Temu Triples Brand Coverage in Proactive IP Enforcement Push

Temu's annual report on intellectual property enforcement sets out expanded protections across seller onboarding and live listings, with proactive monitoring covering more than 15,000 brands

BOSTON, July 13, 2026 /PRNewswire/ -- Temu expanded its intellectual property (IP) protection over the past year, tripling the number of brands it proactively monitors to more than 15,000. The ratio of proactive removals to reactive takedowns for potentially infringing listings increased to 331:1, up from approximately 200:1 a year earlier, according to its 2026 Intellectual Property Protection Report.

The annual report, which covers the period June 2025 through May 2026, details how Temu enforces its platform rules governing IP rights and the results it has achieved.

Key figures from the report:

• Temu's proactive monitoring database covers more than 15,000 brands, up from more than 5,000 a year earlier.
• Proactive removals of potentially infringing listings outnumbered reactive takedowns by a ratio of 331 to 1, up from approximately 200 to 1 the previous year.
• Temu's detection database holds more than 47 million images and 9.5 million keywords, a more than ninefold increase in image coverage over the year.
• It takes less than 24 hours on average to resolve IP complaints.
• Temu engaged with more than 130 industry associations in the period, nearly double the year before.

Temu proactively screens for and takes down infringing listings using a combination of its proprietary screening technology and a team of human expert reviewers. Early detection reduces the enforcement burden on brands, particularly smaller businesses without dedicated IP teams.

"We work to protect intellectual property before it becomes a problem for a rights holder," said a Temu spokesperson. "The report reflects our priorities of finding and removing potentially infringing listings proactively, resolving reported ones quickly and working directly with brands so the system keeps improving."

Screening at every stage
Temu vets sellers before they can join and list on the platform. Over the past year, more than 40% of new applicants were rejected at onboarding for failing verification checks. Temu terminated more than 16,000 stores over the period for repeated IP violations.

Every listing is screened against a detection database of more than 47 million images and 9.5 million keywords before it goes live and continues to be monitored after listing.

Temu has also rolled out a consumer awareness feature across all operating markets. Searches for terms like "fake," "dupe" and "counterfeit" return no results and show a message about the risks of counterfeits instead. The feature blocks more than 80,000 such searches each day.

Working with brands and businesses
Through the Brand Guardian Initiative (BGI), launched in April 2024, brands work with Temu to embed their trademarks and other IP rights into the platform's monitoring systems, so infringements are caught sooner. The initiative works directly with more than 3,000 brands, including about 500 small and medium-sized enterprises. Participating brands get one-on-one support and regular enforcement data whether or not they sell on Temu. Temu also offers IP compliance courses through its Seller Education Center.

Deeper collaboration with the IP community
Over the past year, Temu engaged with more than 130 IP associations, nearly double the year before. In April 2026 it joined the International Anti-Counterfeiting Coalition, building on its role in the coalition's Marketplace Advisory Council. It also works with international and national IP groups including the International Trademark Association and France's Union des Fabricants.

"Strong intellectual property protection is essential for a healthy marketplace," the Temu spokesperson said. "Our work protects legitimate brand owners and helps consumers buy with confidence and builds trust in our marketplace. We will continue to invest in the people, tools and partnerships that make that protection stronger."

Read the full 2026 Intellectual Property Protection Report.

About Temu
Temu is a global e-commerce platform connecting consumers with millions of manufacturers, brands and business partners. Operating in more than 90 markets worldwide, Temu is committed to providing affordable, high-quality products that enable customers to live better lives.

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Temu Triples Brand Coverage in Proactive IP Enforcement Push

Newly Launched X90 4th-Generation Stand Turns Patented Design Into a More Stable, Lighter Product

SHENZHEN, China, July 13, 2026 /PRNewswire/ -- This month, Shenzhen Reno Information Technology Co., Ltd. (ZUERST), a manufacturer of 3C digital accessories, announced that its patent portfolio has surpassed 40 filings across invention, design, and utility model patents, covering stand structures and folding mechanisms. Building on that patent portfolio and years of customer feedback, ZUERST has released the X90 Laptop Stand, the fourth-generation version of its X-Series line, with improvements to stability, portability, and device compatibility. Together, these developments reflect sustained technical investment at this laptop stand manufacturer and support its next phase of expansion into European and North American markets.

Solving the Loose-Stand Problem Through Structural Innovation

Stands look like a simple product category, but the market has a problem that rarely gets addressed directly: many low-cost stands loosen quickly or lose their grip, wearing out much sooner than users expect. ZUERST has treated that as an intellectual property problem as much as an engineering one. Rather than relying on minor design tweaks that competitors can copy within a product cycle, the company has built a patent portfolio specifically around the mechanisms that keep a stand stable over years of folding and adjustment.

That patent portfolio now includes 2 invention patents, 29 appearance patents, and 9 utility model patents. That density of coverage is uncommon among laptop stand suppliers. This patent portfolio allows OEM partners to build differentiated product lines that avoid direct market competition, who feel greater confidence when sourcing original designs from ZUERST.

From Patents to New Product: X90 Laptop Stand

A patent is only the starting point. Whether it shows up in something a user can actually feel is the real test, and the X90 was built around that test. As the fourth-generation product in the ZUERST X Series, the X90 features a patented X-shaped structure and a damping adjustment mechanism, ensuring stability during daily use while enabling smooth adjustment. The mount supports three-axis tilt adjustment and 360-degree rotation, giving users greater flexibility when switching between work, viewing, and presentation scenarios.

To enhance portability without compromising strength, ZUERST has adopted a detachable design. When disassembled, the laptop stand is more compact and weighs only about 300 grams, making it easy for users to carry between the office, home, and travel destinations.

The X90 features an all-aluminum alloy construction and is compatible with 10- to 17-inch laptops, tablets, and portable monitors. The product has also undergone 15,000 folding fatigue tests to verify its long-term durability under repeated daily adjustments and folding cycles.

QC and Craftsmanship Provide Support

Getting those design changes to hold up at scale comes down to the quality system and craftsmanship behind them. ZUERST sets internal limits above general industry requirements for load-bearing stability, fold-cycle durability, and material safety. Manufacturing is carried out in Shenzhen through a well-established production system supported by ISO 9001 quality management standards. ZUERST operates with in-house manufacturing capabilities and long-term production partners to ensure scalability and consistency.

ZUERST uses precision CNC machining to produce key load-bearing components, ensuring consistent structural accuracy and stable assembly performance. Mold development is based on an analysis of how the folding structure behaves under load, so the finished products reproduce that motion at multiple angles.

For high-volume parts, the company uses injection molding and controls the cooling process to support consistency and durability in large-scale production.

One-on-One Support at Every Order Size

ZUERST offers one-on-one support to every client, regardless of order size, from product selection through after-sales follow-up, with particular attention to the customization and response speed smaller buyers tend to need most. That approach has built working relationships with leading brands in consumer electronics and office accessories. ZUERST is currently concentrated in Japan, South Korea, European and North American markets.

"Many laptop stands on the market either sacrifice durability to reduce cost or become too expensive for everyday usage," said Huifeng Chen, founder of ZUERST. "We believe users shouldn't have to make that trade-off. That's why we continue to invest in structural design, manufacturing precision, and long-term product reliability."

OEM/ODM and Private Label Solutions

ZUERST provides OEM and ODM services for global partners, supporting customized product development based on market requirements.

Customization options include:

• Logo engraving (laser marking)
• Private label branding
• Custom packaging design

These services enable partners to develop differentiated product lines suitable for retail, e-commerce, and corporate distribution channels.

ZUERST works with partners across global consumer electronics and office accessories industries to support scalable product development and long-term supply cooperation.

About ZUERST

Founded in 2017, ZUERST is a brand of Shenzhen Reno Information Technology Co., Ltd, which specializes in the R&D, production, and OEM/ODM manufacturing of 3C digital accessories, including laptop stands, phone stands, tablet stands, headphone stands and wireless chargers. The company holds the ISO 9001 quality management certification, and its products have received CE, RoHS and REACH certificates. Today, ZUERST serves clients in over 100 countries and regions worldwide.

Media Contact: 
Person: Huifeng Chen
Email: office@sz-zuerst.com 
Reno Information Technology Co., Ltd.
https://www.sz-zuerst.com/ 

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Laptop Stand Manufacturer ZUERST Surpasses 40 Patents to Build Structural Innovation Moat