BEIJING, July 14, 2026 /PRNewswire/ -- A culture and tourism promotion conference kicked off in Jixi City, northeast China's Heilongjiang Province, on July 8 as one of the events of the 8th Heilongjiang Provincial Tourism Industry Development Conference.
Integrating Sushen Culture, one of the earliest fishing and hunting civilizations in northeast China, border landscapes, red cultural heritage, the epic of pioneers, industrial and mining heritage and vibrant cultural and tourism elements, the event featured a spectacular performance for the audience, highlighting its endowment in culture and tourism.
Xu Peng, vice chairman of the World Tourism Alliance, said in his speech that as a globally significant tourist destination and source of tourists, China is currently promoting cross-border tourism development with unprecedented efforts.
"In recent years, Heilongjiang has been committed to promoting the high-quality development of its cultural and tourism industries. It has sped up the construction of a world-class ice-and-snow tourism destination and summer retreats, accelerating the transformation of cold-climate resources into a thriving economy."
As the host city of this year's tourism industry development conference, Jixi has explored a distinctive new path for hosting the conference by leveraging its strengths as "China's graphite capital and an ecological tourism city".
The city has developed an all-round tourism map by tapping its diverse resources, upgraded visitor experiences with digital technologies, and expanded the source of tourists market through consumer-friendly measures and greater openness.
During the tourism industry development conference, a series of activities was held, including a provincial cultural and tourism industry promotion conference, the national travel agency promotion conference, signing ceremonies for key culture and tourism investment projects, and field visits showcasing the province's cultural and tourism industry development.
These activities brought together industry experts, cultural and tourism enterprises, and business representatives to jointly discuss pathways for industrial upgrading, explore new opportunities for cultural and tourism development, and share successful models for cultural and tourism transformation.
Capitalizing on its unique resource endowments, such as forests, wetlands and border rivers, Heilongjiang has also launched a "100-day campaign" for summer tourism, rolling out ten high-quality themed travel routes, and fostering a province-wide cultural and tourism consumption ecosystem.
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Xinhua Silk Road: Heilongjiang launches culture and tourism promotion event in Jixi City
DUBAI, UAE, Aug. 19, 2026 /PRNewswire/ -- A study has estimated the Social Return on Investment (SROI) of 80 Dubai Police community initiatives at AED 647.9 million ($176.4 million), reflecting the wider social, economic and security value created for 3.8 million beneficiaries between 2017 and 2026.
Conducted by the Future Foresight Centre, the study examined initiatives across education, health, awareness and sport and measured their contribution to security, economic and social outcomes, including public safety, crime prevention, trust in police and quality of life.
The study found that economic and community contributions accounted for AED 542.7 million ($147.8 million) of the total SROI. Initiatives supporting quality of life generated AED 31.7 million ($8.6 million), while AED 62.8 million ($17.1 million) was attributed to initiatives contributing to public trust. A further AED 5 million ($1.36 million) was linked to community wellbeing, while AED 5.7 million ($1.55 million) came from initiatives promoting accessibility and opportunities for participation across society.
The research also examined statistical relationships between community initiatives and key security and social indicators. It found positive correlations of 0.44 with the Happiness Index, 0.45 with the Happiness, Security and Awareness Index, and 0.44 with enhanced perceptions of safety.
The analysis also identified inverse relationships with crime related indicators. Increased implementation of community initiatives coincided with lower levels of concerning crimes, recording a negative correlation of 0.41. The study also found a negative 0.796 correlation between customer happiness and crime rates.
Lieutenant General Abdulla Khalifa Al Marri, Commander-in-Chief of Dubai Police, said the results reflect the effectiveness of developing sustainable community initiatives around society's needs, while strengthening community partnerships and supporting quality of life. He described community initiatives as an important pillar of sustainable security, contributing to trust in police, perceptions of safety and crime prevention.
Among the initiatives assessed, 'Positive Spirit' initiative reached two million people, while Esaad benefited more than 1.15 million. Ride with Dubai Police reached 40,000 people, while activities associated with the UAE SWAT Challenge benefited 51,000.
The study also found that 7,189 volunteers contributed 249,916 hours between 2017 and 2026, generating estimated financial savings of AED 21.7 million ($5.9 million).
The findings show how sustained community engagement can translate into measurable social and economic value while supporting preventive security, stronger public trust, improved quality of life and greater social stability.
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Dubai Police Initiatives Drive $176.4 Million in Social Value and Gains in Safety, Wellbeing and the Economy, Study Reveals
