FLY TO HIGHER STATUS: NEW MARRIOTT BONVOY® AND JAPAN AIRLINES STRATEGIC TRAVEL LOYALTY PARTNERSHIP UNLOCKS UNPRECEDENTED ACCELERATED ACCESS TO LOYALTY BENEFITS FOR MEMBERS

Members of both loyalty programs to enjoy elevated travel experience with enhanced airline and hospitality benefits through reciprocal status matching

SINGAPORE, July 14, 2026 /PRNewswire/ -- Marriott Bonvoy, Marriott International's award-winning travel program and the JAL Mileage Bank (JMB) program of Japan Airlines Co., Ltd. (JAL) have launched a strategic travel loyalty partnership to deliver exclusive benefits to members across both air travel and hotel stays.

This announcement expands on the existing relationship between both parties which already enables reciprocal conversion of Marriott Bonvoy points and JAL miles.  The enhanced collaboration introduces comprehensive reciprocal status matching and mutual member benefits, marking a first-of-its-kind initiative for both organizations. For Marriott Bonvoy, it represents the first comprehensive alliance of this nature with a Japanese airline, while for JAL, it is the first strategic collaboration with a global hospitality group. Through this strengthened alliance, members of both programs will enjoy greater recognition, enhanced rewards, and a more seamless travel experience.

A New Chapter in Travel Loyalty

This evolution of the longstanding relationship between Marriott Bonvoy and JAL. Through newly introduced member benefits, including reciprocal elite status recognition and opportunities to earn higher-tier status, the alliance will deliver a more seamless and integrated travel experience across both air travel and hospitality.

Members enrolled in both Marriott Bonvoy and JAL Mileage Bank will be able to enjoy benefits from each loyalty program simultaneously, unlocking greater opportunities to attain elevated membership status and enhanced travel privileges across both programs. This collaboration further strengthens the value proposition for loyal travelers, creating a more rewarding journey from flight to stay.

For the first time, all Marriott Bonvoy members will automatically receive FLY ON Points when they link their accounts, without taking a flight. The number of FLY ON Points credited will depend on a member's Marriott Bonvoy elite status. Similarly, the Marriott Bonvoy status a JMB member receives, will depend on their FLY ON Status.  

Basic JAL Mileage Bank and Crystal members will receive Marriott Bonvoy Silver Elite status when they meet stay requirements. JMB Sapphire and above members will receive analogous Marriott Bonvoy Elite status automatically. A full summary of benefits can be found below.

The elevated alliance between Marriott Bonvoy and JAL comes at a time when travel loyalty benefits are of great importance to travelers. Marriott Bonvoy's recent Loyalty Trends Report 2026 found that travelers are most engaged with hotel and airline loyalty programs. Japanese travelers in particular seek to optimise their memberships to derive the collective value across loyalty programs.

"Our enhanced alliance with JAL is an exciting milestone that brings together two iconic travel brands to create more rewarding journeys for our members. Through Marriott's hyperlocal strategy of collaborating with leading companies in key markets, we are delivering greater recognition, accelerated rewards and more opportunities for members to experience the very best of travel. By further connecting Marriott Bonvoy with Japan Airlines' loyalty ecosystem, members will enjoy more seamless and enriching travel experiences that inspire the discovery of new destinations, create lasting memories and deliver journeys to their fullest. Together, we are unlocking new possibilities for travel and setting a new standard for loyalty experiences in Japan," reveals John Toomey, Chief Commercial Officer Marriott International, Asia Pacific excluding China.

"This collaboration represents an exciting step forward in how we reward and engage our most valued customers," said Shingo Nishida, Executive Officer, Senior Vice President, Mileage and Lifestyle Business Division, Japan Airlines Co., Ltd "By partnering with Marriott Bonvoy, we are extending the benefits of JAL beyond the skies, creating new opportunities for our members to enjoy greater travel experiences and progress more quickly through our membership tiers."

Benefits for Marriott Bonvoy Members

Marriott Bonvoy members are now able to accelerate to a higher tier of JAL Mileage Bank status through FLY ON Points, credited when members link their accounts. Titanium and Ambassador members will additionally receive Crystal status or above:

Marriott Bonvoy membership tier	JAL Mileage Bank Benefit
Member	2,000 FLY ON Points each year
Silver Elite	5,000 FLY ON Points each year
Gold Elite	10,000 FLY ON Points each year
Platinum Elite	20,000 FLY ON Points each year
Titanium Elite	30,000 FLY ON Points each year Allows for Status Match to JAL Crystal Status or Higher Based on Accumulated FLY ON Point
Ambassador Elite	40,000 FLY ON Points each year Allows for Status Match to JAL Crystal Status or Higher Based on Accumulated FLY ON Points

Marriott Bonvoy
membership tier       

JAL Mileage Bank Benefit

Member

• 2,000 FLY ON Points each year

Silver Elite

• 5,000 FLY ON Points each year

Gold Elite

• 10,000 FLY ON Points each year

Platinum Elite

• 20,000 FLY ON Points each year

Titanium Elite

• 30,000 FLY ON Points each year
• Allows for Status Match to JAL Crystal Status or Higher Based on Accumulated FLY ON Point

Ambassador Elite

• 40,000 FLY ON Points each year
• Allows for Status Match to JAL Crystal Status or Higher Based on Accumulated FLY ON Points

Benefits for JAL Mileage Bank Members

JAL Mileage Bank members now enjoy a seamless pathway into the Marriott Bonvoy ecosystem, with opportunities to both match and accelerate elite status. These benefits provide JAL Mileage Bank members with enhanced access to Marriott Bonvoy's portfolio of more than 10,000 properties worldwide, unlocking privileges such as room upgrades, late checkouts and much more.

JAL Mileage Bank membership tier	Marriott Bonvoy benefit
Member	Earn Marriott Bonvoy Silver Elite by staying 6 nights in 6 months
Crystal	Earn Marriott Bonvoy Silver Elite by staying 4 nights in 6 months
Sapphire	Status match to Marriott Bonvoy Silver Elite Accelerate to Marriott Bonvoy Gold Elite by staying 10 nights in 6 months
JGC Premier	Status match to Marriott Bonvoy Gold Elite Receive 10,000 Marriott Bonvoy points by staying 16 nights in 6 months
Diamond	Status match to Marriott Bonvoy Gold Elite Receive 15,000 Marriott Bonvoy points by staying 16 nights in 6 months Accelerate to Marriott Bonvoy Platinum Elite in first year by staying 10 nights in 6 months
Diamond Metal	Status match to Marriott Bonvoy Gold Elite Receive 15,000 Marriott Bonvoy points by staying 16 nights in 6 months Accelerate to Marriott Bonvoy Platinum Elite by staying 10 nights in 6 months

JAL Mileage Bank
membership tier         

Marriott Bonvoy benefit

Member

• Earn Marriott Bonvoy Silver Elite by staying 6 nights in 6 months

Crystal

• Earn Marriott Bonvoy Silver Elite by staying 4 nights in 6 months

Sapphire

• Status match to Marriott Bonvoy Silver Elite
• Accelerate to Marriott Bonvoy Gold Elite by staying 10 nights in 6 months

JGC Premier

• Status match to Marriott Bonvoy Gold Elite
• Receive 10,000 Marriott Bonvoy points by staying 16 nights in 6 months

Diamond

• Status match to Marriott Bonvoy Gold Elite
• Receive 15,000 Marriott Bonvoy points by staying 16 nights in 6 months
• Accelerate to Marriott Bonvoy Platinum Elite in first year by staying 10 nights in 6 months

Diamond Metal

• Status match to Marriott Bonvoy Gold Elite
• Receive 15,000 Marriott Bonvoy points by staying 16 nights in 6 months
• Accelerate to Marriott Bonvoy Platinum Elite by staying 10 nights in 6 months

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ABOUT MARRIOTT BONVOY

Marriott Bonvoy^®, Marriott International's award-winning travel platform, connects travelers to the people, places, and passions they love through an extraordinary collection of hotels and experiences worldwide. The platform features over 30 hotel brands and 10,000 destinations, including the largest collection of luxury offerings, distinctive boutique properties, premium home rentals, and more, providing renowned hospitality across the globe. With unrivaled access to the best in entertainment, culinary, sports, outdoor adventure, arts, culture, and more, Marriott Bonvoy offers transformative travel experiences that leave a lasting impression.
 

Marriott Bonvoy membership is free and unlocks unique benefits including the ability to earn points through travel and everyday activities, like purchases with co-branded credit cards. Members can redeem their points for free stays, experiences and more. Visit marriottbonvoy.com for more information and download the Marriott Bonvoy app here. Travelers can connect with Marriott Bonvoy on Instagram, TikTok, YouTube, and Facebook.

ABOUT JAPAN AIRLINES (JAL)

Japan Airlines (JAL) was established in 1951 as Japan's first private airline. Today, as a member of the oneworld® Alliance, the airline operates a fleet of 234 aircraft (as of March 2026) throughout an extensive domestic and international network, serving 413 airports in 71 countries/regions together with other JAL Group and partner airlines.

The airline has been the proud recipient of many accolades for its exceptional service, including recognition as a 5-Star Airline by Skytrax and "World Class" by APEX. Under its brand slogan of Soaring Together, JAL strives to awaken senses, lift spirits and inspire, and make meaningful connections for its customers and stakeholders throughout society. The airline is dedicated to ensuring the highest standards of flight safety and overall service quality, striving to be the most preferred airline by customers worldwide.
 

For details and to learn more, visit JAL's official website at https://www.jal.com/en/

ABOUT JAL MILEAGE BANK

The JAL Mileage Bank (JMB) is JAL's loyalty program, enabling members to earn miles through flights, hotel stays, shopping, and a variety of everyday activities. Accumulated miles can be redeemed for award flights, electronic money, and a wide range of partner benefits and exclusive rewards. By offering multiple opportunities to earn and use miles both while traveling and in daily life, JMB provides members with greater flexibility and value from every journey.

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FLY TO HIGHER STATUS: NEW MARRIOTT BONVOY® AND JAPAN AIRLINES STRATEGIC TRAVEL LOYALTY PARTNERSHIP UNLOCKS UNPRECEDENTED ACCELERATED ACCESS TO LOYALTY BENEFITS FOR MEMBERS

Global Lions Convened in HK to Deliver Community Services, Benefiting Nearly 3,500 People

4,000 Lions from Six Continents Perform Tai Chi, Setting a SDG World Record

HONG KONG, July 14, 2026 /PRNewswire/ -- The 108^th Lions Clubs International Convention ("The Convention"), organized by Lions Clubs International and supported by the Hong Kong Tourism Board and AsiaWorld-Expo, concluded successfully on 7 July. The five-day convention brought together over 17,000 Lions members from more than 140 countries and regions across the globe. As a key international platform for exchange, the Convention enabled community leaders from different regions to share insights into local needs and developments in charitable services, fully demonstrating Lions Clubs International motto of "We Serve", and showcasing the strong global unity and commitment to service among Lions members.

The Convention featured a rich and diverse programme. In addition to forums and experience-sharing sessions, a series of community service activities was organized, including visits to single elderly people, community outreach initiatives, and the promotion of foot care and health awareness, etc. These activities allowed Lions from around the world to engage directly with local communities and participate in social service in Hong Kong. During the Convention, Lions worldwide served close to 3,500 people in Hong Kong.

Dr. Tam Wing-kun, Honorary Chairman of the Lions Clubs International Convention and Past International President, extended a warm welcome to nearly 20,000 Lions members and guests arriving from six continents. The successful staging of this Convention highlights Hong Kong's unique advantage as a global hub, as well as its inclusive and open-minded urban charm. He further noted that many overseas Lions had had limited understanding of Hong Kong before the event. However, through their personal visits, they witness the city's stability and prosperity, and such experience is valuable to learn more about Hong Kong.

Mr Gary Luk, Chairman of the Organizing Committee for Lions International Convention 2026 and Past District Governor of Lions Clubs, said: "As the annual flagship event of Lions Clubs worldwide, this Convention integrates intellectual exchange, experience sharing, and service practice, offering rich and useful content. Distinguished keynote speakers have been invited to share insights on leadership development, modern community service, and innovation in charitable projects, providing forward-looking perspectives on philanthropy and management. In addition, a series of professional seminars and forums enabled Lions to exchange ideas, discuss practical implementation strategies, and share successful operational experiences. Participants can bring these insights back to their local clubs, thereby enhancing the overall quality of community service globally."

Another major highlight was the "Dragon Night" Gala Dinner, attended by over 2,000 Chinese Lions members dressed in elegant traditional Chinese attire, showcasing the beauty of Chinese costumes and the charm of Chinese culture. Through immersive cultural presentations, participants from around the world were offered a unique opportunity to experience the unique allure and profound heritage of Chinese culture, fostering cross-cultural appreciation.

In addition, the Convention set a new world record, with 4,000 Lions members from six continents performing Tai Chi simultaneously, securing a new Tai Chi SDG world record. As a traditional Chinese sport emphasizing balance and harmony, Tai Chi served as an effective medium to promote physical well-being. More importantly, the initiative leveraged sports and culture to advance the United Nations Sustainable Development Goal 10.2, advocating inclusivity regardless of age, gender, disability, race, ethnicity, origin, religion, or socioeconomic status. It contributed to fostering an inclusive and diverse society, while integrating the Lions' spirit of service with international sustainable development goals.

Ms Angela Yuen, District Governor of Lions Clubs International District 303 Hong Kong & Macao, China, said, "The Convention is one of the most influential global exchange platforms of Lions Clubs International. The Convention has been successfully held in Hong Kong on three occasions, reflecting strong international recognition of the city's impact in public service, and demonstrating the achievements of Lions Clubs' 70 years of dedicated service in Hong Kong. Looking ahead, Lions members worldwide will continue to uphold the spirit of unity fostered through the convention by deepening community service, strengthening international collaboration, and promoting cultural exchange, contributing to society and promoting the sustainable development of global charitable initiatives."

The Convention not only represented a major international cultural and charitable event, but also generated tangible economic benefits for Hong Kong's convention and exhibition, tourism, and related service sectors. During the event period, nearly 20,000 inbound participants are estimated to have contributed approximately HKD 400 million to HKD 500 million in tourism-related expenditure, benefiting industries including hospitality, catering, retail, transportation, and entertainment. The international exposure generated by the Convention further reinforced Hong Kong's position as an international hub, while showcasing its well-established convention infrastructure and professional event management capabilities. By leveraging mega events to drive tourism, which in turn supports economic growth and enhances international competitiveness, a positive cycle is created, injecting sustained momentum into Hong Kong's long-term development.

About Lions International

Founded in 1917, Lions International represents Lions Clubs International and Lions Clubs International Foundation, is the world's largest service‑club organisation. Lions take on some of the greatest challenges facing our communities and the world through the service of 1.4 million members in 50,000 clubs and the grant-funding support of our foundation. We improve health and well-being, strengthen communities and support those in need, locally and globally. 

About Lions Clubs International District 303 Hong Kong & Macao, China

Lions Clubs International has been serving the people of Hong Kong and Macao since 1955. Lions Clubs International District 303 Hong Kong & Macao, China, was officially established in 1960. It encourages individuals to serve society selflessly, without personal gain, and to care for the underprivileged and those in need. Over the past 70 years, the district has grown steadily and gained widespread recognition. Currently, District 303 comprises 130 Lions Clubs and 84 Leo Clubs, with a membership of over 4,000.

This press release is sent by Fenix PR Limited on behalf of Lions Club International District 303 HongKong & Macao, China. 

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The 108th Lions Clubs International Convention Successfully Concluded