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LumaCina Appoints Gary Bird as CEO to Accelerate Growth and Expand Global Sterile Injectables Portfolio

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LumaCina Appoints Gary Bird as CEO to Accelerate Growth and Expand Global Sterile Injectables Portfolio
Business

Business

LumaCina Appoints Gary Bird as CEO to Accelerate Growth and Expand Global Sterile Injectables Portfolio

2026-07-15 09:47 Last Updated At:10:05

Executive Chair Mark Crotty to continue guiding long-term strategic direction

PERTH, Australia, July 15, 2026 /PRNewswire/ -- LumaCina, a global supplier and marketer of sterile injectable pharmaceutical products and a Bridgewest Group portfolio company, announced the appointment of Gary Bird as Chief Executive Officer.

Bird was appointed by Executive Chair Mark Crotty, who will continue to lead LumaCina's long-term strategy, overseeing the company's platform development and guiding its next phase of expansion in close partnership with the incoming CEO.

Bird joins LumaCina at a pivotal stage in its evolution as it expands its portfolio, while strengthening strategic partnerships and broadening its presence across Australia and international markets.

Bird brings more than three decades of leadership experience across the Australian pharmaceutical industry, with deep expertise in commercial strategy, market expansion and partnership-led growth. Over the past 13 years, he has led and represented companies including Orion Pharma, Medreich and Meda, working across pharmaceutical distribution, contract manufacturing, specialty medicines and consumer healthcare.

Earlier in his career, Bird held senior leadership roles with Johnson & Johnson, Sanofi-Aventis and Pharmacia, building extensive commercial experience across Australia and the Asia-Pacific region.

Bird served as a board member of Heartkids Australia and was an elected member of local government (Councilor of the Municipality of Hunters Hill, NSW Australia). He is a graduate of the Asialink Business Leaders Program (University of Melbourne) and holds a degree in Medical Science from the University of Sydney.

"LumaCina has reached a point where the opportunity ahead requires a leader with both deep pharmaceutical expertise and a proven ability to build enduring commercial partnerships," said Mark Crotty, Executive Chair of LumaCina. "That combination made Gary the outstanding choice to lead the business."

"Throughout his career, Gary has consistently built strong businesses by developing trusted customer relationships and delivering sustainable commercial outcomes. LumaCina has established a solid foundation, and I look forward to continuing to guide its long-term vision while working alongside Gary as we strengthen and expand the company's position as a trusted supplier of sterile injectable medicines."

Bird has already spent time working with LumaCina's leadership team through the company's strategic planning and business review process, providing him with a strong understanding of the business, its customers and its priorities.

"What attracted me to LumaCina is the company's values, the quality of its people and the opportunity to establish LumaCina as a global pharmaceutical company," said Gary Bird, Chief Executive Officer of LumaCina.

"Healthcare systems are increasingly reliant on trusted partners that can consistently deliver high-quality essential medicines. LumaCina is well positioned to meet that need through a growing portfolio, strong commercial partnerships and an unwavering commitment to quality, reliability and customer service. I look forward to working with our team, customers, suppliers, Mark, the Board and Bridgewest Group as we continue building a stronger, more resilient pharmaceutical business."

Bridgewest Group welcomed Bird's appointment and Crotty's continued leadership.

"Gary's appointment marks an important milestone in LumaCina's evolution as an independent pharmaceutical company," said Dr. Masood Tayebi, Co-Founder and CEO of Bridgewest Group.

"Mark has provided strong leadership as the architect of LumaCina's long-term strategy and platform development, creating a durable foundation for future growth. With Gary leading the business and Mark continuing in his strategic role as Executive Chair, LumaCina has a leadership structure that combines continuity, deep sector expertise and commercial execution capability. We are confident they will continue strengthening the company's position as a trusted supplier of sterile injectable medicines."

About LumaCina

LumaCina is a healthcare business focused on the sale and distribution of pharmaceutical and medical device products in the hospital setting. LumaCina supplies sterile injectable pharmaceutical drugs, spanning high potency, blow fill seal, multi format vials and more, all manufactured in Perth Australia, to customers in Australia, New Zealand, Asia and Northern Europe. Looking forward, LumaCina is aggressively expanding capabilities, infrastructure, and industry partnerships, growing a robust pipeline of high-quality medications through an acquisition and licencing program. LumaCina is a Bridgewest Group Portfolio Company.

Contact:

Media Relations

info@lumacina.com.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

LumaCina Appoints Gary Bird as CEO to Accelerate Growth and Expand Global Sterile Injectables Portfolio

LumaCina Appoints Gary Bird as CEO to Accelerate Growth and Expand Global Sterile Injectables Portfolio

LumaCina Appoints Gary Bird as CEO to Accelerate Growth and Expand Global Sterile Injectables Portfolio

LumaCina Appoints Gary Bird as CEO to Accelerate Growth and Expand Global Sterile Injectables Portfolio

BANGKOK and BRUSSELS, July 15, 2026 /PRNewswire/ -- Across the region, Radisson Hotel Group continues to pursue a market-specific development strategy, matching the right brand and operating model to each destination and owner objective. This approach is supporting growth in established gateway cities, major leisure destinations and emerging markets, while strengthening the Group's ability to serve business, leisure, meetings and long-stay demand.

Recent achievements across Vietnam and the Philippines, together with a growing Australasia portfolio and new developments in Thailand and Indonesia, reflect the Group's focus on building a balanced, commercially relevant regional platform.

Ramzy Fenionos, Chief Development Officer, APAC Radisson Hotel Group, commented: "Southeast Asia and the wider Pacific region offer significant long-term growth potential, but success depends on being highly selective and relevant in each market. Owners are looking for brands that respond to changing guest demand, supported by strong commercial capabilities, operational expertise and a flexible approach to development. Our recent openings and signings demonstrate how we are working with both established and new partners to create distinctive hotels and resorts that are right for their destinations and positioned for long-term performance."

Vietnam: expanding in leading city and resort destinations

Vietnam continues to be an important growth market for Radisson Hotel Group, supported by strong demand across leisure, business and experience-led travel. In its latest market update, the Group currently has 14 hotels and more than 3,100 rooms in operation and under development in the country.

Among the most significant recent milestones is the opening of the 352-key Radisson Blu Hotel, Ha Long Bay, bringing the Radisson Blu brand to one of Vietnam's most internationally recognized destinations. Overlooking the iconic limestone karsts and emerald waters of Ha Long Bay, the hotel strengthens the Group's resort and leisure offering in northern Vietnam.

The Group has also signed the 182-key Radisson Hotel Westlake Hanoi, scheduled to open in 2028. Located in Vietnam's capital city, the property will mark an important step in the Group's urban development strategy, offering scenic lake views, approximately 800 square metres of event space and a rooftop bar overlooking West Lake.

These developments complement Radisson Hotel Group's existing presence in destinations including Cam Ranh, Danang, Phu Quoc and Hoi An, reinforcing its ambition to grow across Vietnam's key city and resort markets.

Philippines: building scale through trusted owner partnerships and new brand introductions

In the Philippines, Radisson Hotel Group continues to build on a strong foundation of owner relationships and an increasingly diverse brand portfolio. The Group's development position comprises eight hotels with 1,559 keys in operation and 17 hotels with 3,762 keys under development, to introduce seven of its ten brands in the country by 2030.

A cornerstone of this growth has been the Group's longstanding partnership with SM Hotels and Conventions Corp. (SMHCC), which has supported the growth of the Park Inn by Radisson brand and forms part of a shared ambition to reach 20 hotels by 2028.

The country has also marked the debut of two new hotels: LIME Resort Bohol, a member of Radisson Individuals Premier, the first Individuals Premier property in APAC, and Radisson RED Cebu Mandaue, which introduces Radisson Hotel Group's bold lifestyle brand to the Philippines.

Located on the vibrant island of Bohol, LIME Resort Bohol is an all-villa beachfront resort offering an elevated island escape that blends modern luxury with tropical charm. Radisson RED Cebu Mandaue, located within Astra Centre, brings a fresh lifestyle hospitality experience to Cebu with 144 keys, art-inspired interiors, vibrant social spaces, creative dining, meeting facilities, an outdoor pool, and a 24-hour fitness centre.

The Group's Philippine pipeline further demonstrates the breadth of development opportunities across the market, with key projects including Radisson and Park Inn by Radisson SM Mall of Asia, a 500-key dual-branded hotel in the Mall of Asia Complex, one of Metro Manila's most prominent commercial and lifestyle districts; Radisson RED Mactan Cebu Resort, a 138-key lifestyle beachfront resort on the shores of Mactan Island, Cebu; Fridays Boracay, A Radisson Collection Resort, a 110-key luxury lifestyle resort on Boracay's White Beach in Station 1, set to introduce the Radisson Collection brand to one of the country's most exclusive beachfront settings; Radisson Crown Regency Grand Paradise Resort Bohol, a 558-key resort development in Panglao planned with extensive leisure facilities and a major convention centre to support events and international group demand; and Radisson Blu Hotel and Residences Cagayan de Oro, developed in partnership with AppleOne Group, featuring 340 hotel rooms and 377 branded residences in North Mindanao's key business hub.

Together, these projects reflect Radisson Hotel Group's ability to grow across a diverse range of segments, from lifestyle and luxury beachfront resorts to urban, mixed-use, and branded residential developments, while supporting the Philippines' continued growth as one of Southeast Asia's most dynamic hospitality markets.

Australasia: broadening the portfolio across city and island destinations

Radisson Hotel Group is also accelerating its growth across Australasia through a series of openings, signings and repositioning projects in Australia, New Zealand, Fiji and Samoa.

In Australia, Radisson Individuals is set to strengthen the Group's presence in key urban markets. The 58-room The Merchant Hotel, a member of Radisson Individuals, marks the brand's Brisbane debut. In Melbourne, the 74-key Canterbury International Hotel Melbourne, a member of Radisson Individuals, will bring the affiliation brand to Victoria's capital, complementing Park Inn by Radisson Melbourne Carlton.

New Zealand has become an important lifestyle growth market for the Group. The recently opened 322-key Radisson RED Auckland introduces the brand to the country with a design-led hotel in the city's Arts District, including creative social spaces and a rooftop lounge. It will be followed by Radisson RED Hotel Queenstown, a 221-key newly built lifestyle hotel scheduled to open in late 2028, with a rooftop bar overlooking the surrounding mountains and Lake Wakatipu.

In Fiji, the existing Radisson Blu Resort, Fiji Denarau Island will be complemented by two new resorts. Radisson Blu Mirage Resort, Fiji Naisoso Island is scheduled to open in 2027, while the 160-key Mana Island Resort & Spa Fiji, a member of Radisson Individuals, will undergo a comprehensive refurbishment and repositioning before welcoming guests under the brand in late 2027.

The Group is also entering Samoa through the signing of the 117-key Return to Paradise Resort, a member of Radisson Individuals, located on Paradise Beach in Lefaga. The resort will be refurbished to align with Radisson Hotel Group's international standards while preserving its authentic Samoan identity.

New opportunities in Thailand and Indonesia

In Thailand, Radisson Blu Resort, Phuket Mai Khao and Radisson Resort, Layan Phuket are now open, strengthening the Group's presence in the country, while the 118-key Radisson Serviced Apartments Rawai Phuket is scheduled to open in 2029, meeting demand for extended-stay accommodation in one of the region's most popular island destinations

In Indonesia, the Group has signed ANTA Hotel Bali Canggu, a member of Radisson Individuals, which is expected to introduce 116 serviced apartments to Bali's popular Canggu district from 2027.

A growing and diversified portfolio

Across Southeast Asia and the Pacific, Radisson Hotel Group now has 89 hotels and more than 17000 rooms in operation and under development. This growing regional portfolio spans key gateway cities, established and emerging resort destinations, island markets and mixed-use development.

To learn more about Radisson Hotel Group, please visit https://www.radissonhotels.com/en-us/corporate/development-opportunities

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ABOUT RADISSON HOTEL GROUP

Radisson Hotel Group is a rapidly expanding international hotel group, operating in EMEA and APAC with more than 1,620 hotels in operation and under development in +100 countries. The Group's overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.

The Radisson brand portfolio includes Radisson Collection, art'otel, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and Prize by Radisson — brought together under one commercial umbrella brand, Radisson Hotels.

Radisson Rewards is Radisson Hotel Group's loyalty program, which delivers an elevated experience that makes Every Moment Matter, counting more than 29 million members. As the most streamlined program in the sector, members enjoy exceptional advantages and can access their benefits from day one across a wide range of hotels in Europe, Middle East, Africa, and Asia Pacific.

Radisson Meetings provides tailored solutions for any event or meeting, including hybrid solutions, placing guests and their needs at the heart of its offer. Radisson Meetings is built around three strong service commitments: Personal, Professional, and Memorable, while delivering on the brilliant basics and being uniquely Carbon Compensated.

At Radisson Hotel Group, we care for people, communities, and planet and aim to be Net Zero by 2050 based on the approved Science Based Targets. With unique solutions such as carbon-compensated Radisson Meetings, we make sustainable hotel stays easy. To facilitate sustainable travel choices, all our hotels are becoming verified on Hotel Sustainability Basics.

The health and safety of guests and team members remain a top priority for Radisson Hotel Group. All properties across the Group's portfolio are subject to health and safety requirements, ensuring we always care for our guests and team members.

For more information, visit our corporate website. Or connect with Radisson Hotels on:

LinkedIn | TikTok | Instagram | Facebook | YouTube | WhatsApp | X

 

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Radisson Hotel Group highlights strategic growth across Southeast Asia Pacific

Radisson Hotel Group highlights strategic growth across Southeast Asia Pacific

Radisson Hotel Group highlights strategic growth across Southeast Asia Pacific

Radisson Hotel Group highlights strategic growth across Southeast Asia Pacific

Radisson Hotel Group highlights strategic growth across Southeast Asia Pacific

Radisson Hotel Group highlights strategic growth across Southeast Asia Pacific

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