More than 500 international buyers from 55 economies have confirmed participation
KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 21 July 2026 - The Malaysia External Trade Development Corporation (MATRADE) invites Malaysian companies to seize new global business opportunities by registering for its flagship International Sourcing Programme (INSP) at the upcoming 22nd Malaysia International Halal Showcase (MIHAS) at MITEC, Kuala Lumpur from 23 to 26 September 2026.
Building on the strong momentum of INSP MIHAS 2025, which generated RM3.63 billion in sales, this year's edition is seeing strong international buyer interest, reinforcing MIHAS' position as a leading global halal trade platform. INSP MIHAS 2026 features key products and services categories including:
Agricultural Produce;
Apparel, Garments and Accessories;
Beverages;
Education;
Fashion Accessories and Textiles;
Footwear;
Franchise;
Gifts, Souvenirs and Jewellery;
Gloves;
Islamic Financial Services;
Information and Communication Technology;
Logistics;
Machinery and Equipment;
Packaging and Containers;
Palm Oil Products;
Pet Products;
Pharmaceuticals;
Toiletries and Cosmetics; and
Prepared Food.
Beyond the conventional halal food and beverage segment, this year's edition is also seeing growing interest in services sectors.
INSP MIHAS connects pre-qualified international buyers with Malaysian halal product and service exporters through pre-arranged one-on-one business meetings across key halal sectors. As buyer meeting slots are limited and allocated through a structured matching process, Malaysian companies are strongly encouraged to register early via the online portal.
According to MATRADE's Chief Executive Officer (CEO), Mr. Abu Bakar Yusof, "Since the inception of MIHAS in 2004, the International Sourcing Programme (INSP) has generated over RM20.62 billion in export sales for Malaysian companies, with the participation of nearly 8,000 international buyers, benefiting 10,600 Malaysian sellers through 67,200 structured business meetings.
For this year, we are targeting the participation of approximately 300 buyers, of which 50 are premium buyers, reflecting our commitment to attracting high-quality decision-makers and creating greater business opportunities for Malaysian companies. We are also targeting RM2 billion in export sales under the INSP component for MIHAS 2026. To date, we have received interest from more than 500 international buyers across 55 economies, and we encourage Malaysian companies to register early to maximise their business matching opportunities."
MIHAS 2026 is expected to generate total sales of RM4.50 billion, including export sales from the INSP. "As it stands, 15% of the interested buyers comprise returning buyers, demonstrating sustained confidence in Malaysian exporters and the compelling value proposition they continue to offer in global markets," he added. This year's INSP has attracted buyers from 55 different economies.
Malaysian exporters can register through theINSP MIHAS online portaland MADANI Digital Trade Platform (MDTP) before 31st July 2026 and take advantage of one of MIHAS' most impactful business matching initiatives.
Hashtag: #MIHAS2026
The issuer is solely responsible for the content of this announcement.
Malaysia External Trade Development Corporation (MATRADE)
For more information, please contact:
Aninawati Saleh
Head of Corporate Communication Malaysia External Trade Development Corporation (MATRADE) Tel (Direct) : 03 - 6207 7077 (7826) Email : communication@matrade.gov.my
About Malaysia International Halal Showcase (MIHAS) 2026
Since it began in 2004, the Malaysia International Halal Showcase (MIHAS) has grown into a major platform for Halal trade and has helped strengthen the global industry's position in Halal standards, governance, and market access. Recognised as a Guinness World Records holder and hosted by the Ministry of Investment, Trade and Industry (MITI) with the Malaysia External Trade Development Corporation (MATRADE) as organiser, MIHAS now covers 14 sectors, from food and beverages and pharmaceuticals to Islamic finance, modest fashion, personal care, technology, services, and Muslim-friendly tourism. The 22nd edition of MIHAS, themed "Shaping Trust, Driving Resilience", will focus on regulated-by-design governance and technology-enabled trade.
About MATRADE
The Malaysia External Trade Development Corporation (MATRADE) was established on 1 March 1993 as the national trade promotional arm under Malaysia's Ministry of Investment, Trade and Industry (MITI).
MATRADE's primary role is to assist Malaysian exporters in developing and expanding their export markets. Aligned with Malaysia's commercial diplomacy efforts, MATRADE is the nation's trade facilitator and champion of Malaysian-made products and services on the global stage.
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New Video Showcases the Younger Generation’s Journey from Campus into the World of TCM
To learn more about the students' journey of discovery, please click the link below to watch the programme video on BTRT's YouTube: https://youtu.be/6LRyk_DLucA
HONG KONG SAR - Media OutReach Newswire - 21 July 2026 - Beijing Tong Ren Tang Chinese Medicine Company Limited ("BTRT") (3613.HK) has released a new video showcasing its Hong Kong "Student Ambassador Programme for Chinese Medicine and Health Care", a youth engagement initiative designed to fuel young people's interest in Traditional Chinese Medicine (TCM) through fresh, hands-on, and inspiring experiences.
Rooted in BTRT's long-standing values and supported by the brand's more than 350 years of history, the programme reflects the company's commitment to promoting Chinese medicine culture while embracing innovation to connect with the next generation. Through immersive learning, 5G technology exploration and community activities, BTRT aims to make TCM more accessible, relevant and inspiring for primary and secondary school students in Hong Kong.
In the video, students share how they learned about the TCM principle of "preventive treatment of disease", discovered how herbs can support daily wellness, and gained first-hand insight into the use of Chinese medicine therapies in sports recovery.
From classroom knowledge to real-world experience One of the programme's key strengths is its ability to shape how students perceive TCM by showing its relevance to daily life, sparking curiosity, and encouraging continued conversations with peers and elders. During the visits to BTRT's Hong Kong production and R&D base, students toured the Tong Ren Tang Museum, production plant, observed the production line, and joined a hands-on workshop to experience traditional pharmaceutical craftsmanship first-hand. Students also visited BTRT's Chinese herbal garden, where they learned about the connection between Chinese medicine, nature and wellness.
Where Heritage meets Innovation and Technology The programme also introduces students to the role of innovation in modern Chinese medicine. During the visit to China Mobile 5G Innovation Centre Hong Kong Open Lab, students explored how 5G, AIoT and AI can support smarter health and wellness scenarios. Back on campus, they learned how connected sensors, communications technology and AI can be applied to Chinese herbal planting, from monitoring growth to collecting, analysing and presenting data.
Turning learning into community impact Student ambassadors also step into the community to serve as health mentors for the elderly, sharing wellness knowledge and supporting simple therapeutic activities such as Ba Duan Jin and acupoint-based care. They transform classroom learning into empathy, service and social responsibility.
Building a long-term platform for youth engagement As BTRT continues to grow in the region, the company sees youth education and cultural engagement as an important part of its long-term vision. The Student Ambassador Programme has now been extended into a long-term initiative, with this year marking its second year of rollout to nurture youngsters' interest in Chinese medicine and health care.
Following the strong response to last year's programme, it returns this year with its signature content, enhanced by the new "Campus Herbal Medicine Baizi Cabinet" initiative and visits to BTRT's herbal garden, where students can learn about the link between Chinese medicine and nature, as well as the wisdom of seasonal wellness and balance. Together, these additions extend the programme's impact, promote broader knowledge-sharing, and support the passing on of Chinese medicine culture across the campus community.
Guided by the vision of "Inheriting Traditional Chinese Medicine, Inspiring a Smarter Future," BTRT remains committed to passing on the wisdom of Chinese medicine in ways that resonate with younger generations, while contributing its unique strengths to global health development.
The issuer is solely responsible for the content of this announcement.
About Beijing Tong Ren Tang
Tong Ren Tang was founded in 1669 and has a 356-years history. The company has always adhered to its corporate motto of "No compromise on cost and labour despite the complexity of processing herbal medicine. No compromise on quality and standard despite the scarcity of medicine ingredients." This commitment has led Beijing Tong Ren Tang to steady development, lasting through every generation, achieving excellence, and becoming a national treasure while expanding globally.
At the same time, Beijing Tong Ren Tang has taken on the mission of promoting traditional Chinese medicine culture, actively participating in domestic and international traditional Chinese medicine promotion activities, facilitating cultural exchanges around the world, and striving to expand the international influence of traditional Chinese medicine. To date, it has been operating over 160 retail branches in 26 countries and regions overseas, making it one of the most recognized traditional Chinese medicine brands internationally.
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