LUTZ, Fla.--(BUSINESS WIRE)--Jul 22, 2026--
VOLT ® Lighting, the factory-direct landscape lighting manufacturer that recently earned a Net Promoter Score of 90 — among the highest of any consumer brand in the country — today announced an expansion of its executive leadership team. Melissa Kelly has been named president. John DiNardi, previously president, has been promoted to chief executive officer. Founder Alan Brynjolfsson has been elevated to executive chairman, where he will direct the company’s long-term strategy and category expansion.
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VOLT was founded on a simple, defiant idea: homeowners and contractors deserved professional-grade lighting without the layers of distributors and dealers standing between the factory and the customer. That conviction led Brynjolfsson to build VOLT into the leading landscape lighting manufacturer in the country through a factory-direct model at a time when the rest of the industry — entrenched in a decades-old distribution and agent model — had never considered another way of doing business. Nearly two decades later, VOLT operates four strategically placed distribution centers — in Florida, Texas, Pennsylvania and Nevada — carrying the industry’s deepest in-stock inventory and reaching 92% of U.S. customers within two days. That same willingness to challenge convention now defines the leadership team guiding VOLT’s next stage of growth.
“VOLT was built by refusing to accept the industry’s rules,” said Brynjolfsson. “I started this company as a one-man operation and went factory-direct when the rest of the industry insisted it couldn’t be done. Today we are the industry leader in landscape lighting — a multi-brand, multichannel enterprise spanning direct-to-consumer, direct-to-business, mass-market retail and OEM — and we achieved that growth while maintaining the highest customer satisfaction rating in the industry. As executive chairman, I’m focused on where we take this category next, with complete confidence in the team leading the business. John brings the discipline that has made this company as strong as it is. Melissa brings the speed and instinct to accelerate everything we do next.”
DiNardi steps into the CEO role after serving as president, bringing the operating discipline that has anchored VOLT’s growth for years. “A Net Promoter Score of 90 is not an accident — it’s the result of a company that has refused to compromise on quality, service and selection since day one,” said DiNardi. “My focus as CEO is making sure that discipline scales as fast as this company grows and Melissa is exactly the accelerant we need to get there.”
Kelly, who joined VOLT’s executive team earlier this year, brings more than two decades of retail and e-commerce leadership from some of the country’s most recognized consumer brands, with deep fluency in the technology and artificial intelligence shaping modern retail. She has built a career identifying overlooked opportunities and scaling growth quickly once she finds them. “VOLT didn’t become the leader in this category by accepting the industry’s rules, and we won’t defend that position by standing still,” said Kelly. “My focus is widening the gap — moving faster than anyone on the technology and channels reshaping this market, building on the standard John protects every day. This industry has not seen VOLT’s best moves yet.”
“AI, smart systems and the rise of outdoor living have opened more opportunity in front of us than at any point in our history and we continue to invest our capital into expansion,” Brynjolfsson added. “This strengthened executive structure is built to capture it.”
Together, Brynjolfsson, DiNardi and Kelly combine a founder’s vision, an operator’s discipline and a proven instinct for growth — a structure built not merely to compete in this industry, but to lead it.
About VOLT ® Lighting
Founded in 2007 and headquartered in Lutz, Fla., VOLT ® Lighting is a leading manufacturer of landscape lighting in the United States. The company pioneered a factory-direct, e-commerce model that eliminates traditional distribution markups, shipping nationwide from four distribution centers in Florida, Texas, Pennsylvania and Nevada. Its brands — VOLT, AMP ® Lighting for professional contractors, VOLTPRO ® and VOLT Grow ® — are sold through direct-to-consumer, direct-to-business, mass-market retail and OEM channels. VOLT recently earned a Net Promoter Score of 90, and AMP holds an NPS of 85 — both well above the 80 threshold considered world-class — reflecting the company's standing as the people's choice in outdoor lighting. For more information, visit www.voltlighting.com.
President Melissa Kelly
Chief Executive Officer John DiNardi
Founder and Executive Chairman Alan Brynjolfsson
