Powers of Reasoning Named Ad Age Media Agency of the Year

NEW YORK--(BUSINESS WIRE)--Jul 24, 2026--

Powers of Reasoning, the independent media agency founded by former holding-company executives, won Gold in the Media Agency of the Year category at the 2026 Ad Age Small Agency Awards, announced this week at Hudson Loft in Los Angeles. The agency also won Silver in the Media Campaign of the Year category for “The Big Dump,” its first-quarter media campaign for DUDE Wipes.

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The Ad Age honors follow three earlier national wins. In June, Powers of Reasoning received the Media Campaign of the Year award at the 2026 Digiday Media Buying and Planning Awards, and it earned Gold in Media and Silver in CPG & Food and Beverage at The Drum Awards for Marketing Americas.

“The Big Dump” ran nationally from January 1 through March 31, 2026, built on a single planning filter for the $300 million flushable-wipes brand: every placement had to be funny to earn its spot on the plan. First-quarter net revenue grew 46 percent year over year, with all-time monthly sales records in January, February and March as year-over-year growth accelerated from 35 percent to 46 percent to 60 percent.

“We built Powers to prove a small senior team with institutional-scale buying power could out-plan agencies many times our size,” said Kate O'Brien, founder and CEO of Powers of Reasoning. “The Big Dump is what that looks like: one quarter with three all-time sales records.”

The Small Agency Awards, presented annually by Ad Age, recognize independent agencies of 150 or fewer employees across size, discipline and campaign categories.

About Powers of Reasoning

Powers of Reasoning is an independent, women-led media and marketing agency based in New York. Founded by former holding-company executives, the agency manages more than $100 million in media for brands including DUDE Wipes, Myriad Genetics, Wheels Up, and Checkable, pairing senior-led account teams with PowerHouse, its proprietary planning, activation and measurement platform.

Members of the Powers of Reasoning team, from left: Kate O’Brien, founder and CEO; Guilherme Falcão, creative director; Jenna Borucki, CFO; and Jason Jahn, CMO. Photo credit: Jordan Braun

WASHINGTON (AP) — Ford Motor Co. is recalling more than half a million Broncos because a wiring harness in the engine compartment can short circuit and increase the risk of fire.

Ford said Thursday that 565,691 Ford Broncos and Bronco Raptors, model years 2021-2026, are included in the recall. The automaker estimates that around 1% of those vehicles have the wiring harness defect. Ford said it is not aware of any reports of accidents or injuries related to the issue.

The problem is caused by insufficient protection on the wiring harness which can lead to exposed wires and short circuiting. In the event of a short, drivers may notice smoke in the air vents or a warning message on their dashboard followed by flames coming from the passenger's side of the engine compartment.

To fix the problem, dealerships will install new covers over the wiring free of charge.

Ford’s number for this recall is 26S55. Vehicle identification numbers involved in this recall are now searchable on NHTSA.gov. NHTSA's number for this recall campaign is 26V468.

Owners may contact Ford customer service at 1-866-436-7332 or the National Highway Traffic Safety Administration Vehicle Safety hotline at 1-888-327-4236 (TTY 1-888-275-9171).

FILE - A Ford logo is seen on the grille of an unsold vehicle at a Ford dealership, Nov. 2, 2025, in Littleton, Colo. (AP Photo/David Zalubowski, File)