Chinese cities are rolling out diverse summer offerings that are drawing both domestic tourists and a growing wave of international travelers, boosted by visa-free policies and streamlined digital payment services for convenience.
In east China's Jiangsu Province, the city of Liyang has turned its bamboo forests and lake resources into summer playgrounds, offering visitors stream trails and waterside escapes that embody this broader tourism boom.
The Tianmu Lake Nanshan Bamboo Sea scenic area features a 500-meter stream trail winding through the valley, with a misting system cooling the air and creating a dreamlike atmosphere.
"It's much cooler here than in the surrounding areas, a great place to escape the heat," said a visitor.
Nearby, the water park at the Tianmu Lake scenic area offers more than ten attractions, including wave pools and water slides, with daytime water-splashing parties giving way to electronic music and parades at night.
"I saw it online, and there are mountains, water, and bamboo forests here. It's just so poetic and picturesque," said a visitor.
The scenic landscape has also caught the attention of foreign visitors. Jean, a French tourist, made the bamboo forest a stop during his family's tour of China.
"We are in a round trip in China and it's just a great surprise because this area is amazing. So it's like kind of paradise, it's really quite nice place. It's beautiful. We are enjoying the area," he said.
The two scenic areas have averaged close to 10,000 visitor trips per day since early summer, according to local tourism authorities.
Meanwhile, in Shanghai, the Wukang Road historic district, lined with boutique coffee shops, international pop-up stores and local heritage-inspired brands, has become a popular stop for overseas visitors.
"And also I think this is, from the research that we did, this has like the most kind of shops along kind of one area that appealed the most, so that's why we came over here. I've seen a few, I don't remember their names, but I like the silks and those are really pretty," said a tourist from New Zealand.
The surge in foreign visitors comes as China expands its visa-free policy, promotes payment facilitation and offers instant duty-free refunds at departure. These measures are helping convert inbound traffic into consumption growth.
From film-themed tours to intangible cultural heritage experiences and AI-guided trips, a diverse range of promotional activities has made China a top-of-mind destination for travelers worldwide.
Tourism platform data showed that among the top 20 source countries and regions for inbound travel this summer, European countries accounted for 30 percent, with orders rising 275 percent year on year and ticket purchases for scenic spots surging more than 20-fold.
China's diverse summer offerings attract record numbers of int'l travelers
