LOS ANGELES--(BUSINESS WIRE)--Jul 28, 2026--
La Lune, a vintage inspired watch and jewelry brand, founded by designer Martine Ilana, has officially launched redefining the women's watch category by creating customizable vintage-inspired timepieces & jewelry through timeless design, personalization and exceptional craftsmanship.
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In an era of smartwatches, fast fashion, and disposable products, many women are rediscovering the beauty of analog objects that carry meaning beyond their function.
Created for women who value individuality, artistry, and meaningful design, La Lune introduces a new category between fashion accessories and traditional luxury watches: the modern heirloom.
For decades, women have largely been offered two choices: trend-driven fashion watches designed to change with each season, or luxury timepieces rooted in traditional men's watchmaking. La Lune introduces a new category between the two: accessible luxury created exclusively for women, rooted in craftsmanship, personalization, and the lasting emotional value of customized jewelry.
Rather than treating a watch as just another accessory, or simply adapting traditional men's watches into smaller cases, La Lune blends the artistry of fine watchmaking with the emotional storytelling of personalized jewelry. Each timepiece is designed to evolve alongside its wearer, to be worn every day, personalized over time, and gifted to celebrate life's milestones, becoming a lasting part of a family's story for generations to come.
"I've always believed a watch is one of the most personal objects we own.It's there for ordinary moments, extraordinary celebrations, and the milestones that shape our lives. The most valuable watch isn't necessarily the most expensive one, it's the one that reminds you who gave it to you, where you've been, and the memories you've created while wearing it. My vision for La Lune was to bring back the elegance of pre-digital watchmaking while creating pieces women will cherish today and one day pass on to someone they love," said Martine Ilana, Founder and Creative Director of La Lune.
Rooted in craftsmanship, customization, and lasting sentimental value, each piece is designed to become far more than a timepiece: a personal keepsake to be worn, cherished, and passed down for generations.
The debut collection features its signature 1886 Eclipse Vintage Watch, inspired by the refined proportions of vintage cocktail watches, and understated elegance of pre-digital timepieces. Each watch features an engravable case back, La Lune's signature jewelry-inspired snake-chain bracelet that is crafted from recycled stainless steel either in 14k gold or IP silver finishes and is 5 atm water resistant. Beginning at $98, the collection is intentionally designed to make meaningful, collectible design more accessible.
Alongside the 1886 Eclipse Vintage Watch, La Lune introduces Galaxy Charms (starting at $48), a collection of interchangeable clip charms inspired by birthstones, celestial symbols, vintage keepsakes, to mark life's milestones. Designed to attach seamlessly to a La Lune watch strap, or exclusive Solar Necklaces (starting at $58), each charm allows the wearer to personalize their piece and create a story that evolves over time.
"The most meaningful jewelry and watches are the pieces that tell your story,” says Ilana. "That's why we created Galaxy Charms: to transform a watch into a collectible and deeply personal piece that grows more meaningful with every milestone."
Founded by a designer with more than 25 years of experience in watch and accessory design, La Lune reflects Martine Ilana’s lifelong commitment to craftsmanship, sustainability, and creating products with lasting emotional value. Beginning her career as a watch designer at nineteen, Ilana has developed collections of accessories for global retailers and brands. Her work has been carried by leading retailers, including Nordstrom, Anthropologie, Isetan, and Takashimaya, as well as through an exclusive watch collaboration with Target and a dedicated boutique presence in Tokyo’s Ginza district.
With a background ranging across fashion, industrial, and sustainable design, Ilana brings a thoughtful approach to creating products with lasting value. As Founder and Principal Designer of Temescal, her sustainable design studio, she prioritizes responsible production practices and sustainability principles. “To me, sustainability begins long before a product is made. It starts by designing something beautiful enough that it will never be discarded and is intended to be kept for lifetimes,” said Ilana.
La Lune approaches sustainability through longevity. The belief that the most sustainable product is one that is cherished and kept. Through small-batch production, responsible sourcing, repairable construction, and timeless design, the brand creates pieces designed to evolve with their owners and become more meaningful over time.
Every La Lune watch is backed by a two-year warranty and designed to be worn daily, not only reserved for special occasions. The collection reflects a belief that true luxury is measured not by exclusivity, but by craftsmanship, longevity, and the memories a piece carries through the years.
Designed for women who appreciate authenticity over status and craftsmanship over trends, La Lune offers a new vision of everyday luxury: objects that feel discovered rather than purchased, personal rather than mass-produced, and timeless rather than seasonal.
In an era increasingly defined by constant upgrades, fleeting trends, and disposable products, La Lune offers an alternative: beautifully crafted timepieces designed to evolve alongside their wearer, celebrate life's milestones, and become more meaningful with every passing year.
To learn more, visit www.lalunelove.com or follow @lalune_treasures on Instagram.
About La Lune
La Lune is a women-owned watch and jewelry brand redefining modern heirlooms through timeless design, personalization and exceptional craftsmanship. Inspired by the enduring beauty of vintage timepieces and the moon's symbolism of connection, reflection, and renewal, La Lune creates ethically crafted watches and jewelry designed to be treasured for generations. Blending pre-digital elegance with contemporary artistry, each piece is thoughtfully designed to celebrate personal expression over passing trends. Committed to responsible sourcing, transparent manufacturing, recycled packaging, and repair and refurbishment services that extend the life of every piece, La Lune believes true luxury is built to last. Created for women who value authenticity, craftsmanship, and meaningful design, every La Lune timepiece is intended to become a cherished keepsake passed from mother to daughter, sister to sister, and friend to friend.By combining vintage-inspired design with contemporary craftsmanship, La Lune is redefining what a women's watch can be: not simply a way to tell time, but a meaningful object that tells a life's story.
La Lune, the vintage-inspired watch and jewelry brand founded by designer Martine Ilana, officially launches with a collection of customizable timepieces and jewelry that redefine the women's watch category. Bridging the gap between trend-driven fashion watches and traditional luxury timepieces, La Lune introduces accessible modern heirlooms rooted in timeless design, personalization, and exceptional craftsmanship. Designed with sustainability through longevity, responsible sourcing, and small-batch production, every La Lune piece is crafted to be worn daily and cherished for generations to come.
