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SoFi and Notre Dame Athletics Launch Landmark Multi-Year Partnership

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SoFi and Notre Dame Athletics Launch Landmark Multi-Year Partnership
Business

Business

SoFi and Notre Dame Athletics Launch Landmark Multi-Year Partnership

2026-07-29 01:00 Last Updated At:01:10

SAN FRANCISCO--(BUSINESS WIRE)--Jul 28, 2026--

SoFi Technologies, Inc. (NASDAQ: SOFI), the everything app for digital financial services, today announced a multi-year partnership with Notre Dame Athletics as the department's official financial services partner and the first brand to appear as a jersey patch on the Fighting Irish uniforms. The partnership expands SoFi’s commitment to helping people get their money right, especially early in their financial journeys when good habits lead to long-term success. One in three graduates say that financial management skills are the top resource they wish they had access to while completing their college degree.¹

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260728041701/en/

SoFi will establish a new annual $1.4 million fund to support Notre Dame Athletics' “4 for Forever” program, increasing access to scholarships, financial education, career development, and exclusive opportunities for student-athletes across the University's 26 varsity sports.

"Notre Dame has spent generations developing champions in the classroom and on the field," said Anthony Noto, CEO of SoFi. "The grit, discipline, and determination of Notre Dame's student-athletes reflect the same ambition we see in our members every day. We are proud to partner with Notre Dame Athletics to help inspire the next generation and create opportunities that will shape their financial futures."

"Our ‘4 for Forever’ promise at Notre Dame is paramount to providing the best student-athlete experience in the country,” said Pete Bevacqua, University of Notre Dame Vice President and James E. Rohr Director of Athletics. “SoFi shares in this commitment to developing strong, ambitious leaders who are set up for success at Notre Dame and beyond. Together, our relationship will create lasting value for our student-athletes and their families for generations to come."

A Partnership Built Around Financial Confidence

As Notre Dame Athletics' official financial services partner, SoFi will support student-athletes on and off the field through financial education, career development and marketing opportunities, exclusive on-campus experiences, national broadcast integrations, and community engagement initiatives.

The collaboration will include:

This landmark partnership between SoFi and Notre Dame Athletics will showcase one of college athletics’ iconic brands in a new way to enable financial empowerment across the world.

Explore how SoFi can help you achieve financial independence at https://www.sofi.com/NotreDame.

About SoFi

SoFi Technologies (NASDAQ: SOFI) is the everything app for digital financial services on a mission to help people achieve financial independence to realize their ambitions. 14.7 million members trust SoFi to borrow, save, spend, invest, and protect their money and buy, sell and hold their crypto – all in one app – and get access to financial planners, exclusive experiences, and a thriving community. Fintechs, financial institutions, and brands use SoFi’s technology platform Galileo to build and manage innovative financial solutions across 133 million global accounts. For more information, visit www.sofi.com or download our iOS and Android apps.

©2026 SoFi Technologies, Inc. All rights reserved.

About Notre Dame Athletics

As it pertains to athletic and academic success, the University of Notre Dame has few peers across the nation. Sponsoring 26 varsity athletic programs, Notre Dame teams have won 39 national championships that span over 100 years of competitive excellence. The University’s first national title was earned by football in 1924, led by legendary head coach Knute Rockne. Notre Dame athletic teams have continued to claim noteworthy national championships recently, including back-to-back titles by men’s lacrosse in 2023 and 2024 and both men’s and women’s fencing teams earning national titles in 2026. The Fighting Irish football team also appeared in the 2025 College Football Playoff Championship Game. Notre Dame athletic teams have produced the third-most Academic All-Americans among Division I schools and Fighting Irish student-athletes have ranked first or second among Football Bowl Subdivision teams in the NCAA’s Graduation Success Rating for 19 straight years.

SOFI-F

¹ Lumina Foundation-Gallup’s 2026 State of Higher Education: https://www.gallup.com/analytics/644939/state-of-higher-education.aspx

SoFi x Notre Dame Athletics Patch

SoFi x Notre Dame Athletics Patch

SoFi x Notre Dame Student-Athletes

SoFi x Notre Dame Student-Athletes

SoFi, Official Financial Services Partner of Notre Dame Athletics

SoFi, Official Financial Services Partner of Notre Dame Athletics

BUFFALO, N.Y. (AP) — The man on trial in the stabbing of Salman Rushdie chose Tuesday not to testify or call any witnesses in the federal terrorism case, which is expected to head to the jury as soon as Wednesday.

Hadi Matar's lawyer told the court that the 28-year-old — who already has been convicted of state-level attempted murder charges — wouldn't take the stand at his trial on charges that include engaging in an act of transnational terrorism.

“At this time, the defense rests,” attorney Nathaniel Barone said. Matar has pleaded not guilty.

Prosecutors also rested their case Tuesday, and closing arguments are expected Wednesday morning. Rushdie, the prize-winning author of novels including “Midnight’s Children” and the controversial “The Satanic Verses,” testified last week about the 2022 attack that nearly killed him and left him blind in one eye.

Rushdie was about to give a talk — about writers' safety, no less — when his attacker climbed on stage behind him and stabbed him 15 times in front of a stunned audience at the Chautauqua Institution, an arts and intellectual retreat.

Spectators and another speaker, Henry Reese, scrambled to aid Rushdie and restrain the assailant, who was arrested by law enforcement officers assigned to the event. He initially gave authorities a fake driver's license, but Matar soon disclosed his real name to a state trooper, according the trooper's testimony and body camera video.

Prosecutors contend that Matar was acting upon a former Iranian leader's 1989 call for Rushdie's death because of “The Satanic Verses,” which ignited protests across the Muslim world. Some believers considered it blasphemous because of a dream sequence featuring Islam's Prophet Muhammad.

Rushdie, who was born in India into a Muslim family and is now a U.S. citizen, went into hiding for years. He gradually emerged after Iran's government distanced itself in 1998 from the late Supreme Leader Ayatollah Ruhollah Khomeini 's fatwa, or religious order, about the writer. Khomenei died in 1989.

Prosecutors say Matar, a U.S.-born American-Lebanese citizen, acted out of loyalty to Iran and to the Lebanon-based Hezbollah militant group. The late Hezbollah leader Hassan Nasrallah said in 2006 that if someone had carried out the fatwa, European newspapers wouldn't have dared publish a caricature of Muhammad that was causing an uproar in Muslim communities.

Iran’s government denied involvement in the 2022 stabbing, though its Foreign Ministry’s then-spokesperson suggested Rushdie courted trouble by insulting Islam. Nasrallah did not comment on the attack.

The U.S. government designates Hezbollah as a foreign terrorist organization. Matar, too, described the group in a 2016 paper as a terrorist organization, Assistant U.S. Attorney Timothy Lynch said Tuesday during legal arguments when jurors were out of the room.

Matar started researching Rushdie's whereabouts in 2020, eventually writing in private notes that “we need to kill him ASAP” and “become a warrior and just get it over with,” prosecutors have said.

Matar didn't testify at his 2025 state court trial, either. His lawyer has said federal prosecutors are making implications but don't have proof about the man’s intentions.

“There’s no facts. There’s no hard evidence,” Barone said in an interview outside the courthouse last week. “There could be a number of reasonable, plausible explanations as to what he was thinking.”

Barone unsuccessfully argued Tuesday that prosecutors hadn't presented enough evidence for the trial to continue. A judge declined Barone's request to dismiss the case.

Matar is currently serving a 25-year state prison sentence. If convicted in the federal case, he faces a potential life sentence.

Peltz reported from New York.

In this courtroom sketch, Salman Rushdie, left, testifies in federal court during the terrorism trial for Hadi Matar, Rushdie's alleged attacker, shown second from bottom left, Thursday, July 23, 2026, in Buffalo, N.Y. (Alexandra Newbould via AP)

In this courtroom sketch, Salman Rushdie, left, testifies in federal court during the terrorism trial for Hadi Matar, Rushdie's alleged attacker, shown second from bottom left, Thursday, July 23, 2026, in Buffalo, N.Y. (Alexandra Newbould via AP)

In this courtroom sketch, Salman Rushdie, left, testifies in federal court during the terrorism trial for Hadi Matar, Rushdie's alleged attacker, Thursday, July 23, 2026, in Buffalo, N.Y. (Alexandra Newbould via AP)

In this courtroom sketch, Salman Rushdie, left, testifies in federal court during the terrorism trial for Hadi Matar, Rushdie's alleged attacker, Thursday, July 23, 2026, in Buffalo, N.Y. (Alexandra Newbould via AP)

FILE - Hadi Matar walks in to the Chautauqua County court in Mayville, N.Y., May, 16, 2025. (AP Photo/Adrian Kraus, File)

FILE - Hadi Matar walks in to the Chautauqua County court in Mayville, N.Y., May, 16, 2025. (AP Photo/Adrian Kraus, File)

FILE - Novelist Salman Rushdie attends the premiere of the documentary film "Knife: The Attempted Murder of Salman Rushdie" during the Sundance Film Festival on Jan. 25, 2026, at The Ray in Park City, Utah. (AP Photo/Chris Pizzello, File)

FILE - Novelist Salman Rushdie attends the premiere of the documentary film "Knife: The Attempted Murder of Salman Rushdie" during the Sundance Film Festival on Jan. 25, 2026, at The Ray in Park City, Utah. (AP Photo/Chris Pizzello, File)

In this courtroom sketch, Hadi Matar, center, sits in federal court during his terrorism trial for his alleged attack on Salman Rushdie, Wednesday, July 22, 2026, in Buffalo, N.Y. (Alexandra Newbould via AP)

In this courtroom sketch, Hadi Matar, center, sits in federal court during his terrorism trial for his alleged attack on Salman Rushdie, Wednesday, July 22, 2026, in Buffalo, N.Y. (Alexandra Newbould via AP)

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