Two Thai Legends Take Muay Thai Beyond the Ring with the Year's Most Talked-About Culture-Meets-Fashion Collaboration

Where the spirit of Muay Thai meets eight decades of retail heritage: a special-edition bag available from 1 July 2026 at participating Central Department Stores and Rajadamnern Stadium.

BANGKOK, THAILAND – Media OutReach Newswire - 30 July 2026 – Two Thai legends have joined forces on a collaboration that lets travellers carry a piece of Thai culture with them. Central Department Store, under Central Retail, Thailand's leading department store, and Rajadamnern Stadium, one of the country's most treasured cultural landmarks and a home of Muay Thai, have launched the Central x Rajadamnern Stadium Bag. The bag is available from 1 July to 31 October 2026, or while stocks last.

Two Thai Legends Take Muay Thai Beyond the Ring with the Year's Most Talked-About Culture-Meets-Fashion Collaboration

The magic lies in how the bag brings their stories together.
The limited-edition bag reimagines Muay Thai in contemporary form, bringing together the signatures of both institutions for shoppers and travellers around the world to experience and own.

• Central Department Store revives the classic logo it used between 1947 and 1973, marking a return to the heritage and legacy of the store's founding era.
• Rajadamnern Stadium brings the Yant PaedTidt (Eight-Direction Yantra), an ancient sacred symbol believed to offer protection, courage and strength from every direction — qualities that echo the heart of Muay Thai.
• Central Department Store's red meets Rajadamnern Stadium's signature blue, uniting both identities in one design.
• The choice of a fabric tote reflects Central Department Store's commitment to sustainability.

Own the collaboration everyone is talking about.
Free with a qualifying purchase between 1 July and 31 October 2026, or while stocks last:

• Central x Rajadamnern Stadium Bag Red version: Free with a purchase of 15,000 Baht or more at nine participating Central stores: CENTRAL @ centralwOrld, Central Bangrak, Central Rama 9, Central Phuket, Central Patong, CentralFestival Samui, CentralFestival Chiangmai, Central Udonthani and Central Pattaya Beach.
• Central x Rajadamnern Stadium Bag White version: Free with a purchase of 20,000 Baht or more at Central Chidlom.

Take Home the Collectible for 990 Baht

• The Central x Rajadamnern Stadium Bag Red version is available for purchase from 25 July 2026 at 23 participating Central stores: Central Chidlom, CENTRAL @ centralwOrld, Central Ladprao, Central Pinklao, Central Bangna, Central EastVille, Central Silom Complex, Central Rama 2, Central Rama 3, Central Chaengwattana, Central Ramindra, CentralPlaza WestGate, Central Future Park Rangsit, CENTRAL @ Megabangna, Central Nakhon Pathom, Central Fashion Island, CentralFestival Samui, Central Phuket, CentralFestival Hadyai, CentralFestival Pattaya Beach, CentralFestival Chiangmai, Central Khonkaen and Central Udonthani.
• The Central x Rajadamnern Stadium Bag Red and White versionsare available for purchase from 1 July 2026 at the Rajadamnern Stadium Official Store.

Something worth taking home

For shoppers, it is more than a bag. It is a combined expression of Muay Thai spirit and Thai retail heritage, shaped by two Thai legends and created for travelers to carry home. The collaboration has also earned the endorsement of the Tourism Authority of Thailand (TAT), whose current strategy prioritises quality of experience over visitor volume. By leveraging Thailand's cultural capital — from Muay Thai and Thai cuisine to locally rooted products and destinations — TAT aims to create meaningful value for travellers and the tourism sector alike.

Learn more:

• For Central Department Store's special activities and offers, follow Facebook: Central Department Store and Instagram: Central Department Store
  
• For tourist privileges and services, visit: www.central.co.th/en/tourist
  
• For the latest from Rajadamnern Stadium, follow Facebook, Instagram and TikTok: Rajadamnern Stadium.
• For Muay Thai tickets, visit: rajadamnern.com

Hashtag: #CentralDepartmentStore #RajadamnernStadium #MuayThai

http://www.central.co.th/en/tourist
https://www.facebook.com/CentralDepartmentStore/
https://www.instagram.com/centraldepartmentstore/?hl=en
https://rajadamnern.com/

The issuer is solely responsible for the content of this announcement.

About Central Retail

Central Retail Corporation Public Company Limited ("the Company" or "Central Retail") is the leading Multi-Format, Multi-Category, Omnichannel Retail and Wholesale platform in Thailand and Vietnam. The Company has a network of 3,777 stores (as of 31 March 2026) such as department stores, specialty stores, supermarket, hypermarket, wholesale, and retail plaza. Central Retail's business is organized into 4 operating segments based on business units; (1) Food, which focuses on groceries and items including products and services for both people and pets under portfolio of retail and wholesale banners, for example, TOPS, TOPS FOOD HALL, TOPS FINE FOOD, TOPS DAILY, TOPS CARE and GO WHOLESALE in Thailand and Big C / GO! hypermarket, Tops Market Vietnam, go! and Lan Chi Mart in Vietnam; (2) Hardline, which focuses on electronics, home improvement, stationery, office equipment, book, and e-Book under portfolio of retail banners, for example, Thaiwatsadu, Thaiwatsadu x BnB home, Auto1, Power Buy, OfficeMate, B2S, Meb, and Nguyen Kim; (3) Fashion, which focuses on apparel and accessories under portfolio of retail banners, for example, Central Department Store, Robinson Department Store, Supersports, and Central Marketing Group; (4) Property, which focuses on leasing retail property to third parties and to its own stores at retail plazas, for example, Robinson Lifestyle, Tops Plaza, and Big C / GO! mall Vietnam. As of 31 March 2026, Central Retail has a presence in 2 countries: comprising of 63 provinces in Thailand and 26 provinces in Vietnam.

Rajadamnern Stadium is the world's first Muay Thai stadium. It remains the birthplace of Muay Thai's official ranking system and championship belt, and a living arena where every fight night begins with a ritual dance honouring teachers, discipline and history through an immersive experience.

About Both Partners

Central Department Store stands as the country's foremost department store and the curated retail lifestyle destination, bringing together trend setting, high-quality and unique assortment, lifestyle experiences, and world-class services that inspire customers. With branches across Thailand, Central Department Store offers a comprehensive retail universe spanning beauty, fashion, watches and jewellery, mom and kids, home, bedding, small appliances, and elevated services designed to make every visit more than a shopping trip with stores across Thailand's major tourist cities.

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COPENHAGEN, DENMARK - Media OutReach Newswire - 30 July 2026 - Green SM today officially launched its fully electric taxi service in Copenhagen, marking the company's first entry into the European market. The launch represents an important milestone in Green SM's international expansion, following the successful rollout and operation of its services across Vietnam and several Asian markets.

The launch ceremony was attended by Mr. Do Quang Thai, First Secretary of the Embassy of the Socialist Republic of Vietnam in the Kingdom of Denmark, together with representatives from leading Danish organizations, including 3F, Dansk Erhverv, DPT and Carnegie Investment Bank, alongside strategic partners and industry stakeholders from the transport, technology, energy, finance and infrastructure sectors.

As one of the world's leading cities in sustainable urban mobility, Copenhagen was chosen as Green SM's first European market. Here, the company aims to complement the city's existing transport network by offering another reliable, fully electric mobility option for residents and visitors alike.

In Denmark, the company operates a fully electric fleet of VinFast VF 6 and VF 8 vehicles, serving a wide range of everyday urban travel needs. Unlike many ride-hailing platforms that primarily connect passengers with independent drivers, Green SM directly owns and manages its fleet and oversees driver operations to help ensure consistent service quality and customer experience. During the initial phase of operations, Green SM will focus on establishing a reliable local operation, ensuring full compliance with Danish regulations, and continuously improving its service based on feedback from customers, drivers, and other stakeholders.

Delivering a safe, professional, and consistent customer experience begins with Green SM's drivers. Before serving customers, every driver completes comprehensive training in road safety, customer service, operating procedures, and electric vehicle operation. Together with ongoing training and a robust local operations system, this helps ensure every journey reflects the high standards Green SM is committed to delivering.

Customers can book rides through the Green SM app, available on the App Store and Google Play. Fares are displayed before each trip is confirmed, and electronic receipts are issued automatically at the end of every journey. To mark its launch in Copenhagen, Green SM is offering new customers five (5) vouchers worth 25% off each trip, up to a maximum discount of 100 DKK per ride throughout the Grand Launch period from July 30 to September 30, 2026.

Richard Nabil Chahine, CEO of Green SM Europe, said: "Cities shape the future of mobility long before companies do. Copenhagen is one of those cities. That is why beginning our European journey here carries special meaning for Green SM. We come with deep respect for the standards already established here, drawing on what we have learned from serving millions of journeys across Asia. Our ambition is simple: to become a trusted mobility partner by delivering safe, professional and fully electric journeys that people can rely on every day. If we earn that trust, growth will naturally follow."

Green SM's expansion into Europe reflects the company's long-term approach to international growth. Rather than prioritising rapid expansion, Green SM focuses on building well-structured local operations, adapting its services to local market needs, and earning trust through consistently reliable service.

With its fully electric fleet and low-emission operating model, Green SM hopes to contribute to Denmark's long-standing ambitions for more sustainable mobility while providing another practical transport choice for everyday journeys.

Founded in Vietnam in 2023, Green SM currently operates in Vietnam, Laos, Indonesia, the Philippines, India and Kazakhstan. Through its fully electric fleet, technology platform and consistent operating standards, the company is steadily expanding internationally while adapting its services to local market needs.

Hashtag: #GreenSM

The issuer is solely responsible for the content of this announcement.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

Green SM Officially Launches Fully Electric Taxi Service in Denmark