- Signs four new projects with longstanding partner Sun Group and five with owners new to Ascott, adding over 3,200 units
- Deepens presence in Hanoi, Ho Chi Minh City and Hai Phong, expands along the coast in Da Nang and Phu Quoc, and enters Quy Nhon for the first time
- Debuts The Crest Collection in Vietnam, with signings spanning seven brands
- Expects signing momentum to continue in 2H 2026
Set on the Quang An Peninsula with direct frontage to West Lake in Hanoi, Diamond Crown Westlake by The Crest Collection will offer one- to four-bedroom residences, suites and duplex units in one of Hanoi's most sought-after lakeside addresses. The property marks the brand debut of The Crest Collection in the northern part of Vietnam.
Designed for extended stays in one of North Vietnam's most dynamic growth corridors – Hai Phong, Citadines Riverside Hai Phong will sit along a landscaped riverside promenade within the Hoang Huy Green River urban development. The property will offer 140 units, ranging from studios to one , two , and three bedroom apartments.
Prominently positioned along the pristine Non Nuoc Beach, Somerset Non Nuoc Da Nang Resort will offer 549 serviced apartments and villas, set alongside a beach club as well as specialty dining options.
Mr Kevin Goh, Chief Executive Officer, Ascott, said: "Vietnam is one of the most exciting hospitality growth stories in Asia. Demand is rising in the cities, along the coast and across traveller segments, and our flex-hybrid model gives us the versatility to capture it through asset-light growth. Property owners value that our platform can serve both long and short stays, and operate formats as diverse as serviced residences, hotels, resorts and social living properties. With these new signings, we are reinforcing our leadership in serviced residences and extended stay while extending into the leisure destinations and luxury segments where new demand is taking shape."
Ms Serena Lim, Chief Growth Officer, Ascott, said: "Vietnam's hotel development pipeline is moving quickly into construction, particularly in Hanoi and Ho Chi Minh City, and owners are selecting their operating partners now. In these conversations, Ascott's operating track record in extended stay is a clear differentiator, offering owners resilient returns through market cycles, while our multi-typology brand strategy allows us to deploy the right brand and format for each opportunity. The depth of owner confidence underscores the opportunity in Vietnam, and with active discussions underway across several markets, we expect the signing momentum to continue into the second half of the year."
Among the owners new to Ascott, DOJI Group, one of Vietnam's five largest private enterprises with core businesses spanning gold, gemstones and luxury real estate, will bring Diamond Crown Westlake by The Crest Collection to Hanoi's Tay Ho district. Set on the Quang An Peninsula with direct frontage to West Lake, in an enclave long favoured by expatriates, diplomats and affluent residents, the property will offer one- to four-bedroom residences, suites and duplex units in one of Hanoi's most sought-after lakeside addresses. Intertruck Co., Ltd will bring Citadines Riverside Hai Phong to the heart of the city's new administrative centre in Thuy Nguyen, as Hai Phong grows into northern Vietnam's industrial and government hub. In Ho Chi Minh City, an Oakwood property enters Thao Dien, one of the city's most established residential districts.
Along the central coast, Somerset Non Nuoc Da Nang Resort will sit on the pristine Non Nuoc Beach, with golf courses nearby and easy access to Hoi An Ancient Town. Offering serviced apartments and villas alongside a beach club, specialty dining and children's facilities, the resort brings Somerset's residential-style serviced living to the Da Nang and Hoi An coastline. Further south, Citadines Quy Nhon Resort marks Ascott's entry into a new city, with the beachfront mixed-use resort positioning Ascott early in the destination gaining attention on the back of infrastructure upgrades and rising visitor arrivals.
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The Ascott Limited
The Ascott Limited (Ascott) is driven by a vision to be the preferred hospitality company, enriching global living with heartfelt experiences. With a portfolio of more than 1,000 properties spanning over 230 cities across more than 40 countries, Ascott's presence spans Asia Pacific, Central Asia, Europe, the Middle East, Africa and the USA. Its diverse collection of award-winning brands includes Ascott, Citadines, lyf, Oakwood Premier, Oakwood, Somerset, The Crest Collection, The Unlimited Collection, Adoor Apartment, Adoor Suites, Fox, Harris, POP!, Preference, Quest, Vertu and Yello.
Ascott specialises in managing and franchising a wide range of lodging options, including serviced residences, hotels, resorts, social living properties and branded residences, catering to the varying needs and preferences of global travellers. Through the Ascott Star Rewards (ASR) loyalty programme, members enjoy exclusive privileges and curated experiences, enhancing every aspect of their travel journey.
As a wholly owned business unit of CapitaLand Investment Limited, Ascott generates fee-related revenue by leveraging its expertise in both lodging management and investment management. It also drives the expansion of funds under management by growing its sponsored CapitaLand Ascott Trust and private funds.
For more information on Ascott and its sustainability programme, please visit www.discoverasr.com/the-ascott-limited. Alternatively, connect with Ascott on Facebook, Instagram, TikTok and LinkedIn.
About CapitaLand Investment Limited (SGX: 9CI)
CapitaLand Investment (CLI) is a leading global real asset manager with a strong presence in Asia. Headquartered and listed in Singapore, CLI operates in over 40 countries, connecting institutional capital to investment opportunities through its on-the-ground expertise and deep local capital networks. Its portfolio spans strategic investments in commercial, lodging and living, logistics and self-storage, data centres and real estate credit, aligned with its high conviction themes. CLI is focused on scaling its asset-light, recurring fee income across fund management, commercial and lodging management, delivering sustainable long-term value through disciplined capital management and responsible investing. For more information, please visit: www.capitalandinvest.com.
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