NEW YORK--(BUSINESS WIRE)--Jul 30, 2026--
Enhanced Group Inc. (NYSE: ENHA) the personalized performance products and elite sports competition company today announced the international expansion of its direct-to-consumer supplement business, making its Stronger+ and Longer+ products available for the first time to customers in 33 countries beyond the United States. The expansion covers 27 European Union member states, the United Kingdom, Canada, Australia, Mexico, Japan and Colombia, and represents a significant market expansion for the company's Live Enhanced platform since its launch.
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Shipping to the newly added markets begins today, allowing international customers to order Stronger+ and Longer+ directly through the Live Enhanced website with localized pricing, currency and delivery options. To support new international customers, Enhanced has added region-specific shipping, duties and delivery-time information to its website and customer support resources, along with localized currency and country selection at checkout.
"We've seen strong interest from customers well beyond the U.S. driven by the global visibility of the inaugural Enhanced Games,” said Maximilian Martin, CEO of Enhanced. “I am proud of our team for working quickly to make new markets for our products available, which allows us to meet demand and hold our products to one global standard, no matter where an order originates."
Global Athlete Roster Powers Market Rollout
The international launch will be supported by marketing campaigns built around Enhanced's roster of elite, globally recognized athletes and coaches, with them appearing in markets with local audiences who already know and follow them including Kristian Gkolomeev (EU), Ben Proud (United Kingdom), Brett Hawke (Australia) and Isabella Arcila (Colombia).
These athletes will headline marketing content across Enhanced's owned social channels, with a rollout designed to signal to audiences the availability of the products in their countries. This will be followed by ongoing content promoting international order availability, as well as localized press pushes that raise awareness for Enhanced products being available in new markets.
About Enhanced Group Inc.
Enhanced Group Inc. (NYSE: ENHA) is a performance products and elite sports competition company committed to giving athletes and people alike access to products and protocols that optimize health, performance, and recovery through its direct-to-consumer tele-health platform Live Enhanced, as well as its Enhanced Games and Enhanced Breakers events. Enhanced offers a range of over-the-counter supplement blends, including its Live Stronger+ and Live Longer+ lines globally, alongside clinician-guided, telehealth-supported longevity and hormone optimization programs inclusive of certain peptides in the United States. For more information, visit www.enhanced.com.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the federal securities laws, including statements regarding Enhanced's international expansion, anticipated customer demand, marketing plans and future business strategy. These statements are based on current expectations and assumptions and are subject to risks and uncertainties that could cause actual results to differ materially, including those described in Enhanced's filings with the U.S. Securities and Exchange Commission. Enhanced undertakes no obligation to update these forward-looking statements except as required by law.
Enhanced's Longer+ and Stronger+ products now shipping internationally to 33 countries around the globe.
BELGRADE, Serbia (AP) — University students behind nearly two years of anti-government protests in Serbia on Monday formally entered the election race before an early parliamentary vote, challenging populist President Aleksandar Vucic.
The youth movement submitted their election list to the state election authorities after a joyful march through downtown Belgrade, the capital of the Balkan country. A few thousand people joined the noisy gathering, clapping in support.
The Oct. 25 vote is seen as a major test for Vucic, whose Serbian Progressive Party, or SNS, party has held a tight grip on power since taking office 14 years ago. The election will be held against the backdrop of heightened political tensions as the governing populists seek to remain in office despite widespread popular discontent.
The protests were triggered by a train station tragedy on Nov. 1, 2024, that killed 16 people in northern Serbia. The students demanded accountability for the concrete canopy collapse in the city of Novi Sad alleging that corruption led to flawed renovation work on the building.
Almost daily demonstrations, sometimes drawing hundreds of thousands of people, shook Vucic more than at any time since his party came to power in 2012. Vucic has been Serbia's prime minister or president since 2014.
Protesting students have demanded an early parliamentary election for more than a year, but Vucic has apparently waited until he felt strong enough to run.
Milica Popovic told the crowd on Monday that her fellow students will show that “the law exists in Serbia and that justice is not the privilege of the chosen few.”
“You have told us not to give up and we haven't,” she said. “It is now time for us to take over the institutions of this country.”
Vucic said he would resign the presidency on Sept. 27 so that he can lead his Serbian Progressive Party's campaign, and become the prime minister if they win. He can't run for president again since Serbia's constitution sets a two-term limit. An early presidential election will be held separately.
The student-backed list includes university professors, teachers, experts and other individuals from all walks of life.
The crowd on Monday in Belgrade chanted “Victory,” before heading toward Serbia's national electoral commission headquarters. Participants carried a huge banner reading “Students win,” along with the copy of Belgrade's landmark Victor monument.
Vucic on Monday described his chief opponents as a “nameless list, a list without a program, without plans, without anything.” He alleged an elaborate campaign of lies against his government, including reports that authorities used a sonic weapon against peaceful protesters at a huge gathering last March in Belgrade.
Vucic's SNS party and allied Socialist Party already have submitted their tickets for the election. Several right-wing and centrist opposition parties will also run.
Vucic has pushed back hard against the protesters, sparking international concern over police violence and arbitrary detentions. He has accused the students and their professors of intending to “destroy the state” under unspecified foreign guidance.
Serbia’s bid to join the European Union has stalled under Vucic, who has maintained close ties with both Russia and China. Previous elections in Serbia have been marred by multiple irregularities and violence.
Students prepare a replica of the "Victor" monument, symbol of Belgrade, ahead of the "Student list - Students win" march to the Republic Election Commission towards participation in the upcoming parliamentary elections in Belgrade, Serbia, Monday, Sept. 14, 2026. (AP Photo/Darko Vojinovic)
Political candidates, students and citizens carry signatures for the "Student list - Students win" to the Republic Election Commission towards participation in the upcoming parliamentary elections in Belgrade, Serbia, Monday, Sept. 14, 2026. (AP Photo/Darko Vojinovic)
Political candidates, students and citizens carry signatures for the "Student list - Students win" to the Republic Election Commission towards participation in the upcoming parliamentary elections in Belgrade, Serbia, Monday, Sept. 14, 2026. (AP Photo/Darko Vojinovic)
Political candidates, students and citizens carry signatures for the "Student list - Students win" to the Republic Election Commission towards participation in the upcoming parliamentary elections in Belgrade, Serbia, Monday, Sept. 14, 2026. (AP Photo/Darko Vojinovic)
Political candidates, students and citizens carry signatures for the "Student list - Students win" to the Republic Election Commission towards participation in the upcoming parliamentary elections in Belgrade, Serbia, Monday, Sept. 14, 2026. (AP Photo/Darko Vojinovic)
