NEW YORK--(BUSINESS WIRE)--Jul 30, 2026--
Enhanced Group Inc. (NYSE: ENHA) the personalized performance products and elite sports competition company today announced the international expansion of its direct-to-consumer supplement business, making its Stronger+ and Longer+ products available for the first time to customers in 33 countries beyond the United States. The expansion covers 27 European Union member states, the United Kingdom, Canada, Australia, Mexico, Japan and Colombia, and represents a significant market expansion for the company's Live Enhanced platform since its launch.
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Shipping to the newly added markets begins today, allowing international customers to order Stronger+ and Longer+ directly through the Live Enhanced website with localized pricing, currency and delivery options. To support new international customers, Enhanced has added region-specific shipping, duties and delivery-time information to its website and customer support resources, along with localized currency and country selection at checkout.
"We've seen strong interest from customers well beyond the U.S. driven by the global visibility of the inaugural Enhanced Games,” said Maximilian Martin, CEO of Enhanced. “I am proud of our team for working quickly to make new markets for our products available, which allows us to meet demand and hold our products to one global standard, no matter where an order originates."
Global Athlete Roster Powers Market Rollout
The international launch will be supported by marketing campaigns built around Enhanced's roster of elite, globally recognized athletes and coaches, with them appearing in markets with local audiences who already know and follow them including Kristian Gkolomeev (EU), Ben Proud (United Kingdom), Brett Hawke (Australia) and Isabella Arcila (Colombia).
These athletes will headline marketing content across Enhanced's owned social channels, with a rollout designed to signal to audiences the availability of the products in their countries. This will be followed by ongoing content promoting international order availability, as well as localized press pushes that raise awareness for Enhanced products being available in new markets.
About Enhanced Group Inc.
Enhanced Group Inc. (NYSE: ENHA) is a performance products and elite sports competition company committed to giving athletes and people alike access to products and protocols that optimize health, performance, and recovery through its direct-to-consumer tele-health platform Live Enhanced, as well as its Enhanced Games and Enhanced Breakers events. Enhanced offers a range of over-the-counter supplement blends, including its Live Stronger+ and Live Longer+ lines globally, alongside clinician-guided, telehealth-supported longevity and hormone optimization programs inclusive of certain peptides in the United States. For more information, visit www.enhanced.com.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the federal securities laws, including statements regarding Enhanced's international expansion, anticipated customer demand, marketing plans and future business strategy. These statements are based on current expectations and assumptions and are subject to risks and uncertainties that could cause actual results to differ materially, including those described in Enhanced's filings with the U.S. Securities and Exchange Commission. Enhanced undertakes no obligation to update these forward-looking statements except as required by law.
Enhanced's Longer+ and Stronger+ products now shipping internationally to 33 countries around the globe.
COLUMBUS, Ohio--(BUSINESS WIRE)--Sep 14, 2026--
White Castle is kicking off a new year of value beginning Sept. 15 with the launch of Craver Nation Rewards Season 3. This follows a winning Season 2 — spanning Sept. 2025 to Sept. 2026 — which delivered $5.1 million in savings to members through exclusive deals and offers.
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Season 3 of Craver Nation Rewards, White Castle’s free-to-join customer loyalty program, brings new Quests, rewards and opportunities to level up, along with special offers throughout the year. To celebrate the launch, members can unlock 25% off one mobile order and earn double points on their first purchase between Sept. 15 and Sept. 30. Members will also receive 10% off purchases at HouseofCrave.com, White Castle’s exclusive online storefront, through Sept. 30.
“White Castle has been committed to real value since day one,” said Jamie Richardson, chief marketing officer at White Castle. “As we kick off Season 3 of Craver Nation Rewards, we’re giving Cravers even more ways to unlock deals, rewards and memorable moments, because feeding the Crave should never break the bank.”
Cravers saved big in Season 2
Craver Nation Rewards members made the most of their membership during Season 2, saving a combined $5.1 million through rewards, deals and exclusive offers.
Over the past year:
A fresh season of rewards
Season 3 launches Sept. 15, giving every Craver Nation Rewards member a fresh opportunity to climb from Adventurer to Champion and ultimately Legend status while taking on new Quests and earning rewards along the way. Every badge members earn is theirs to keep.
New members can also start their Craver Nation Rewards journey with $5 off their first Mobile Order of $8 or more. The welcome offer is valid for 30 days after joining.
Beyond the Season 3 kickoff offers, Craver Nation Rewards members can look forward to exclusive deals throughout the fall, including:
“To the Cravers who have been on this journey through Season 1 and Season 2, we thank you,” said Richardson. “And whether you’ve been with us from the beginning or are joining Craver Nation for the first time, Season 3 brings even more ways to save, earn and feed your Crave.”
The deals don’t stop there!
In addition to the Craver Nation Rewards deals, White Castle is celebrating lovers of chicken rings, cheeseburgers and desserts with offers available to all customers who order in Castles and online. Running from Sept. 14 through Nov. 1, customers coming to the Castle can purchase a 12-piece Chicken Rings for just $4.99. From Sept. 18 through Sept. 21, customers placing orders online can use the code BOGOCHEESE to get a BOGO Cheese Slider. In October, from the 14 th through the 19 th, customers placing orders only can get a free Dessert-on-a-Stick with any combo purchase, simply by entering the code DESSERT.
About White Castle ®
White Castle, America’s first fast-food hamburger chain, has been making hot and tasty Sliders since 1921. Based in Columbus, Ohio, the family-owned business owns and operates 336 restaurants as well as a retail division providing its famous fare in freezer aisles of retail stores nationwide. As part of its commitment to offering the highest quality products, White Castle owns and operates its own Slider Provider meat plants, bakeries and frozen-Slider retail plants. White Castle has earned numerous accolades over the years including “Most Influential Burger of All Time” by Time magazine (2014, The Original Slider ® ) and one of the “10 Most Innovative Dining Companies” by Fast Company (2021). White Castle is known for the legendary engagement of its team members and has received the Great Place to Work ® Certification™ for an extraordinary six consecutive years spanning 2021–2027. White Castle is beloved by its passionate fans (Cravers), many of whom compete each year for entry into the Cravers Hall of Fame. The official White Castle app makes it easy for Cravers to sign up for the CRAVER NATION REWARDS ® loyalty program, access sweet deals and place pickup orders at any time. For more information on White Castle and how to Follow Your Crave, visit whitecastle.com.
Editor’s Note: Download imageshere.
The Craver Nation Rewards app tracks a member's Season 3 journey — climbing from Adventurer toward Champion status while earning Points — alongside a $5 off Mobile Order offer, one of the perks available through White Castle's free loyalty program.
