NATIONAL LACROSSE LEAGUE AND YINZCAM ANNOUNCE OFFICIAL DIGITAL ENGINE PARTNERSHIP

League-wide initiative creates a connected digital platform for
fan engagement, commercial growth, and continuous innovation.

PITTSBURGH, Aug. 3, 2026 /PRNewswire/ -- The National Lacrosse League (NLL) and YinzCam, Inc. announced a landmark League-wide partnership establishing YinzCam as the Official Digital Engine of the NLL. Combining the NLL's vision for the future of professional box lacrosse with YinzCam's industry-leading technology, the partnership will deliver one of the most comprehensive digital transformations in North American professional sports.

YinzCam will serve as the League's digital platform developer, customer data provider, and continuous innovation partner, delivering the integrated technologies that connect every major League touchpoint – from fans and clubs to broadcasts, grassroots programs, and business operations.

Beginning on NLL Faceoff Weekend in November 2026, the partnership will launch the new NLL mobile app, NLL Fan ID powered by YinzCam Single Sign-On, and the NLL Customer Data Platform (CDP). Subsequent releases will include a redesigned League website, rebuilt Club websites and mobile applications, connected jersey technology, and future AI-powered innovations.

YinzCam technology will also extend beyond the professional game into NLL UnBOXedTM, connecting youth participants and community programming directly to the digital platform. By connecting grassroots participation with the professional game, the partnership creates new opportunities to grow the sport while delivering greater value to NLL fans, Clubs, and commercial partners.

"Together with YinzCam, we're building the digital foundation for the next generation of the National Lacrosse League," said Brett Frood, Commissioner of the NLL. "This partnership creates a connected League that delivers better experiences for fans, stronger tools for our Clubs, greater value for our partners, and a platform that can evolve for years to come."

Beyond enhancing the fan experience, YinzCam's partnership with the NLL creates a shared digital foundation that supports smarter business operations, more effective partner activation, and continuous innovation across the League.

Core Partnership Pillars

Unified Digital Platform

YinzCam will deliver a fully integrated digital platform that unifies the League app, League and Club websites, Fan ID, Single Sign-On, and the NLL CDP into one seamless experience. Every interaction across League and Club digital properties will contribute to a unified view of each NLL fan, enabling more personalized content, smarter marketing, and data-informed business decisions throughout the League. This is a first-of-its-kind deployment for YinzCam.

Accelerating Commercial Growth

The single connected platform transforms how the NLL and its Clubs create value for commercial partners. By combining first-party audience intelligence with digital media, broadcast, live events, retail, and grassroots programming, brands will gain more personalized activation opportunities, stronger campaign measurement, and year-round engagement.

"The future of sports partnerships is being driven by data, personalization, and measurable business outcomes," said Kurt Hunzeker, NLL Executive Vice President, Commercial Operations. "By combining YinzCam's digital capabilities with the NLL's evolving commercial strategy, we're creating new ways for partners to connect with fans while providing greater visibility into performance, engagement, and return on investment."

Continuous Innovation

The partnership will create the League's long-term innovation environment, enabling new technologies to be developed, tested, and deployed across broadcast, mobile, web, and in- venue experiences. Future innovations – including enhanced gameday features, AI-powered fan experiences, and advanced venue technologies – will be introduced continuously as fan expectations and League needs evolve.

Connected Experiences

Every NLL player jersey will feature YinzCam branding alongside embedded NFC technology, bridging the live event and the League's digital experience. These connected jerseys will support future capabilities ranging from authenticated merchandise and exclusive digital experiences to enhanced game operations and emerging fan engagement opportunities delivered through the NLL mobile app.

AI Research in Live Competition

The partnership also establishes the NLL as a live production environment for sports technology research. Working alongside Priya Narasimhan, Founder and Chief Executive Officer of YinzCam, and head of Carnegie Mellon University's Game Research AI Lab (GRAIL), researchers and students will collaborate to develop AI-driven technologies supporting officiating, broadcast production, player performance, and other League operations.

This collaboration creates a pathway for emerging technologies to move directly from academic research into professional sports while generating real-world insights that can benefit organizations throughout the global sports industry.

"In a transformational technology landscape driven by AI, our partnership with YinzCam and its connection to Carnegie Mellon University uniquely positions the NLL to accelerate innovation across every aspect of League operations," said Edward Derse, NLL Executive Vice President, Technology and Broadcast Operations. "Beyond building a best-in-class digital platform, we are already advancing AI-powered video analytics, ultra-wideband player tracking, and smart equipment technologies that will enhance the fan experience while unlocking new capabilities for teams, players, and broadcasts."

"This is an unprecedented, exhilarating opportunity for impact: for our digital platforms at YinzCam and for our GRAIL sports-technology research lab at Carnegie Mellon University to be so closely integrated with a professional sports league," said Priya Narasimhan. "We're thrilled that the NLL will be able to use our entire capabilities and the full breadth of our digital and data products to power the engine of the NLL's digital future. On top of all this, we will have the privilege of direct collaboration with NLL professionals to apply AI to transform the future of pro lacrosse operations. The NLL will become the testbed for breakthroughs that will ripple across the global sports landscape. Together with the NLL, YinzCam and the GRAIL initiative at Carnegie Mellon will drive the future of AI in sport for lacrosse and beyond lacrosse."

About the National Lacrosse League

The National Lacrosse League (NLL) is North America's largest professional lacrosse league and welcomed more than 1 million fans for the fourth consecutive year during the 2025-26 season. Founded in 1986, the NLL is comprised of 14 franchises across Canada and the United States, and recently unveiled its largest brand campaign ever, "Welcome to The Next Major League™" and introduced its comprehensive grassroots initiative, NLL UnBOXed™, which will expand the League's footprint to 60 communities across North America by 2028. For the latest scores and developments in the National Lacrosse League, please visit NLL.com and find the NLL on Facebook, Instagram, X, YouTube, and TikTok.

About YinzCam, Inc.

YinzCam delivers unified digital platform solutions to clubs, leagues, and venues across the NFL, NBA, NHL, MLS, WNBA, NWSL, UFL, Liga MX, English football, F1, and world-class facilities, reaching more than 150 million fans globally. YinzCam's unified digital platform encompasses mobile apps, web platforms, connected TV apps, Apple CarPlay, OTT, mobile wallet, mobile ordering, and a Single Sign-On customer ID that enables frictionless access across the entire platform. Founded in Pittsburgh in 2009 as a Carnegie Mellon University spinoff rooted in academic research, YinzCam has grown to become one of the most trusted global names in sports and entertainment technology. For more information, visit yinzcam.com and casestudies.yinzcam.com. YinzCam.com | @yinzcam

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

NATIONAL LACROSSE LEAGUE AND YINZCAM ANNOUNCE OFFICIAL DIGITAL ENGINE PARTNERSHIP

LOS ANGELES, Aug. 3, 2026 /PRNewswire/ -- Creating a short AI video is becoming easier. Creating a longer video that keeps characters, scenes and visual style consistent is still a challenge for many creators.

Dreamina, ByteDance's AI-powered creative platform, announced the global launch of Seedance 2.5, its latest AI video creation model designed for filmmakers, marketers, content creators and businesses. The model is available globally through Dreamina.

Dreamina Seedance 2.5 supports up to 30 seconds of continuous video generation, up to 50 reference assets including images, videos and audio, flexible editing features and multilingual content creation.

For creators who want to test ideas before production, build marketing videos from existing assets or create longer stories without starting over, Dreamina serves as the Tool of AI Video Maker, with Seedance 2.5 providing the video generation capabilities behind these workflows.

About Dreamina

Dreamina is ByteDance's AI-powered creative platform for image generation, video creation and visual editing.

The platform helps creators, marketers and businesses produce visual content for entertainment, advertising, ecommerce and social media.

With Seedance 2.5, Dreamina combines AI video generation and editing capabilities in one place, allowing users to move from early ideas and reference materials to finished video content.

Why Is Creating Longer AI Videos Still Difficult?

Many AI-generated videos look convincing in the first few seconds, but maintaining visual continuity becomes a major challenge as the story unfolds. Common issues—such as shifting character appearances, inconsistent backgrounds, and erratic camera movements—often force creators to regenerate entire shots rather than tweaking specific frames. This friction is particularly challenging for filmmakers building concept scenes, brands producing commercial ads, and creators producing narrative-driven social content.

Seedance 2.5 addresses these bottlenecks by enabling longer video creation with enhanced cross-scene consistency. The model naturally generates up to 30 seconds of continuous video in standard mode. When accessed through Dreamina, Seedance 2.5 also supports Long Video Mode for projects of up to three minutes. This gives creators more flexibility when developing commercials, concept films and longer narrative content.

How Can Filmmakers Use Dreamina Before Production?

Long before a camera starts rolling, filmmakers spend weeks, sometimes months, wrestling with ideas. Directors test camera angles, art departments refine the visual tone, and producers weigh whether an ambitious shot is actually worth the budget. Traditionally, this meant relying on static storyboards, mood boards, and crude sketches. They show the look, but not the feel.

Through Dreamina, filmmakers can use Seedance 2.5 to combine text instructions with existing images, video clips and audio tracks, turning static concepts into moving visual previews.

For a complex action scene, a director can upload character references, location images and visual examples to test camera movement, pacing and lighting before production begins. The resulting video gives directors, producers and art teams something concrete to review and revise.

In this workflow, Seedance 2.5 is the model that generates the video, while Dreamina is the tool of AI video maker that gives creators access to the model and the surrounding creation and editing workflow.

How Can Brands Turn Existing Assets Into Marketing Videos?

Many companies already have product images, campaign materials and brand assets, but creating enough video content for every channel remains difficult.

A single product launch may require:

• Website videos
• Advertising creatives
• TikTok clips
• Instagram Reels
• Ecommerce product videos
• Localized versions for different markets

Through Dreamina, a marketing team can upload product images, reference videos and creative examples for Seedance 2.5 to use when generating campaign videos.

Instead of rebuilding each video from the beginning, the team can reuse the same approved materials to prepare content for different campaigns, platforms and markets.

When changes are needed, creators can adjust selected parts instead of rebuilding the entire video. Features including local editing, green screen support and 3D workflow compatibility help teams refine content while keeping the original creative direction.

For ecommerce teams, this means product images can become promotional videos. For marketing teams, one campaign idea can be adapted into several content formats through Dreamina.

How Does Dreamina Seedance 2.5 Help Creators Keep Videos Consistent?

Consistency is one of the biggest challenges in AI video creation.

A character, product or visual style may look different from one scene to another, making it difficult to build a complete story.

Dreamina Seedance 2.5 supports up to 50 reference assets in a single project, including:

• Images
• Video clips
• Audio files

Through Dreamina, creators can upload these materials into one Seedance 2.5 project. The references can guide character identity, product appearance, environments, camera style, pacing, music and overall visual direction.

This is useful for filmmakers developing recurring characters, brands maintaining product appearance and creators building content series with a consistent style.

How Much Does Dreamina Seedance 2.5 Cost?

To support the global launch, Dreamina is introducing launch pricing for eligible users.

During the promotion period:

Seedance 2.5

• Starting from $0.097 per second

Seedance 2.0

• Starting from $0.066 per second

Pricing depends on subscription plans, eligible offers and regional availability.

Dreamina also provides a price-matching program for qualifying comparable plans. Users can check official promotion terms for eligibility and current pricing details.

Who Is Dreamina Seedance 2.5 For?

Seedance 2.5 is designed for creators and teams who need more flexibility when developing video content.

The model can support:

• Filmmakers testing scenes before production
• Marketing teams creating campaign videos
• Ecommerce teams producing product content
• Social media creators making short-form videos
• Creative agencies preparing visual concepts

With support for more than 10 languages, subtitles and lip-sync features, Seedance 2.5 also helps teams prepare content for audiences across different markets.

These capabilities are available through Dreamina, where users can bring reference materials, video generation and editing into one creative workflow.

Availability

Dreamina Seedance 2.5 is available globally through the Dreamina platform. Creators can access the model on Dreamina to generate longer videos, combine multimodal references and revise selected video elements without moving between separate tools.

Model access, output options, subscription plans and promotional pricing may vary by market.

Seedance 2.5 provides the underlying AI video generation capabilities, while Dreamina serves as the Tool of AI Video Maker where creators can organize reference materials, generate videos, review results and make targeted revisions in one workflow.

 

 

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Creating Longer AI Videos Is Still Difficult. Dreamina, the Tool of AI Video Maker, Launches Seedance 2.5 with 30-Second Generation and 50 Reference Inputs