The Notre Dame-Southern California college football rivalry will start again in 2030.
The schools announced Monday they have agreed to a four-game home-and-home series. Notre Dame will play in Los Angeles on Aug. 31, 2030, and the Trojans will visit South Bend, Indiana, on Aug. 30, 2031. The meetings in 2032 and 2033 will be played in the first three weeks of the season.
The teams met each non-pandemic season from 1946-2025, typically in October or November, in what became known as “the greatest intersectional rivalry in college football." The exception was the 2020 season when most schools played a conference-only schedule.
Negotiations for the continuation of the series became challenging after USC joined the Big Ten in 2024. The Trojans expressed that they did not want to play nonconference games after September. Notre Dame beat the Trojans 34-24 in South Bend last Oct. 18, and the series officially went on hiatus in December when the Irish announced they had filled the last open spot on their 2026 schedule with a game at BYU.
Notre Dame and USC first played in 1926 and the Irish lead the series 53-38-5. The series also was put on hold from 1943-45, during World War II.
The two schools have combined to win 22 national championships and produce 15 Heisman Trophy winners, and the discontinuation prompted consternation on both sides. Navy is the only team Notre Dame has played more than USC, at 98 meetings.
Notre Dame and USC play for the Jeweled Shillelagh Trophy, a tradition which began in 1952. The Jeweled Shillelagh Trophy is presented by the Notre Dame Club of Los Angeles. Notre Dame victories are marked by green-jeweled shamrocks while USC victories are marked by ruby-jeweled Trojan heads.
“USC’s historic rivalry with Notre Dame holds a special place in the history of college football, and we are happy to resume a series that means so much to the entire Trojan Family,” USC athletic director Jen Cohen said. “It remains important for us to play this game early in the season, as it allows us to schedule competitively with our Big Ten peers and takes into account the health and best interests of our student-athletes and program. We are excited for our fans, and we look forward to more memorable matchups and unforgettable games between the Trojans and the Irish.”
AP college football: https://apnews.com/hub/ap-top-25-college-football-poll and https://apnews.com/hub/college-football
FILE - Southern California wide receiver Makai Lemon (6) catches a pass against Notre Dame's Tae Johnson (9) during the fourth quarter of an NCAA college football game, Oct. 18, 2025, in South Bend, Ind. (AP Photo/Paul Beaty, File)
OAKLAND, Calif.--(BUSINESS WIRE)--Aug 3, 2026--
e.l.f. Cosmetics and e.l.f. SKIN, brands from e.l.f. Beauty (NYSE: ELF), and Bubble are joining forces on a limited-edition collection shaped by their respective community-loved holy grails. Two brands that share space on shelves, in carts and in the hearts of their communities are blurring the lines between skincare and makeup to create a skincare-makeup hybrid collection that brings together the best of e.l.f. and Bubble.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260803389571/en/
And there’s another co-creator in this collab: the community.
This limited-edition collection is built on an insight hiding in plain sight: Beauty communities lead the way in cocktailing their skincare and makeup — mixing, layering and customizing their routines in search of products that deliver skin-first benefits, visible payoff and the freedom to make beauty their own.
This limited-edition collection celebrates the power of the fans in leading the way to fuel discovery and experimentation on the journey of self-expression.
e.l.f. and Bubble, both chart-toppers with U.S. teens* and kindred spirits in their beliefs, are excited to bring to life three limited-edition products that deliver the high quality and value they’re known for:
"e.l.f. and Bubble are fellow bold disruptors, each of us with a community-first approach and an instinct to respond to culture," said Oshiya Savur, Chief Marketing Officer, e.l.f. Brands. "This collaboration is inspired by what our communities are actively doing: mixing skincare with makeup, layering formulas and making beauty their own. We are bringing that creativity to life through hybrids that deliver care, color and the kind of joy our communities expect from us."
“At Bubble, our community has always been our greatest source of inspiration,” said Shai Eisenman, Founder of Bubble. “They’re constantly redefining beauty through experimentation, category-blending, and personalizing products in ways that reflect how they actually live and express themselves. Our partnership with e.l.f. is a celebration of that creativity. Together, we have transformed those real consumer behaviors into a collection of truly unique hybrid products that seamlessly blend skincare and makeup without compromising efficacy or accessibility, making it easier than ever for our shared communities to create routines that are their own.”
For e.l.f. and Bubble, the collaboration reflects a shared desire to listen closely, move quickly and create products that make beauty feel more accessible, expressive and personal. Both brands have built passionate communities by treating consumers as collaborators, with this collection as their latest expression of that community-first approach.
The e.l.f. x Bubble collection launches August 7 at 12pm ET on elfcosmetics.com, the e.l.f. app and Bubble.com, with limited quantities available. The collection will be available on Target.com and in stores in the U.S. on August 9, as well as Boots.com and in stores in the U.K. and Ireland beginning August 6.
*Piper Sandler’s October 2025 Taking Stock With Teens Survey
About e.l.f. Brands
e.l.f. Brands includes e.l.f. Cosmetics, e.l.f. SKIN and e.l.f. Hair, all part of e.l.f. Beauty (NYSE: ELF). e.l.f. is on a mission to make the best of beauty accessible to every eye, lip and face through positivity, inclusivity and accessibility. e.l.f.'s superpowers are creating premium-quality, vegan and e.l.f. clean products that are universally appealing at affordable prices. All products are double-certified by Leaping Bunny and PETA as cruelty-free. e.l.f. is proud to have products made in Fair Trade Certified™ facilities. Learn more at www.elfcosmetics.com,www.elfskin.com and www.elfhaircare.com.
About Bubble Skincare
Bubble, one of the fastest-growing global skincare brands, is on a mission to offer clinically effective prestige skincare to as many people as possible. The brand does this by charging far lower prices than other prestige skincare brands and by developing their products with leading dermatologists to ensure they deliver the highest quality formulas, product experience, and effectiveness. Every Bubble product is developed with its board of dermatologists at every step of the way, to ensure all formulations and ingredients meet industry standards. Bubble has also cultivated an engaged community of nearly 100K skincare obsessives who provide input and feedback on the brand's formulations, product names, and even its vibrant packaging. Bubble products are available at hellobubble.com and in more than 17,000 retail stores across North America (Target, Ulta, Walmart, CVS, Amazon, Shoppers Drug Mart), the UK (Boots, ASOS), Australia (Priceline), and the Middle East (Sephora Middle East).
e.l.f. Cosmetics, e.l.f. SKIN and Bubble announced a limited-edition skincare-makeup hybrid collection featuring three community-inspired products.
