Newly opened Tsuen Wan OP Mall store offers free appraisals of gold, jewelry, luxury watches, and branded goods with no obligation to sell
HONG KONG SAR - Media OutReach Newswire - 4 August 2026 - Following a record-breaking year for gold prices in 2025, more people are seeking to understand the value of jewelry, precious metals, luxury watches, and branded goods. Against this backdrop, Japanese-founded specialty buying brand Jewel Cafe has opened its Tsuen Wan OP Mall store, expanding its presence in Hong Kong.
According to the World Gold Council, the LBMA afternoon gold price set 53 new all-time highs during 2025. The annual average gold price reached a record USD 3,431 per ounce, up 44% from the previous year.
In Hong Kong, gold jewelry has traditionally been associated with weddings, Lunar New Year celebrations, and family occasions. Many households own jewelry that is no longer worn. As interest in understanding the value of these items grows, more consumers are seeking appraisal services before deciding whether to keep or sell them.
At Jewel Cafe, customers are welcomed with Japanese-style hospitality. Friendly and experienced staff clearly explain each appraisal, helping customers make informed decisions at their own pace. Every consultation is free of charge, with no obligation to sell.
The Tsuen Wan store joins Jewel Cafe's existing locations in Mong Kok and North Point, making it the brand's third store in Hong Kong. Combining Japanese appraisal expertise with customer-first hospitality, Jewel Cafe provides a trusted buying experience across Hong Kong.
Store Information
Website:
https://jewel-cafe.hk
Hashtag: #JewelCafe #Gold #HongKong #TsuenWan #GoldPrice #Jewelry #LuxuryResale #FreeAppraisal
https://jewel-cafe.hk/
https://www.facebook.com/JewelCafe.hk/
https://www.instagram.com/jewelcafe.hongkong?igsh=eWdrYzYzMnl6dA%3D%3D
The issuer is solely responsible for the content of this announcement.
Jewel Cafe
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High Gold Prices Drive Demand for Jewelry Appraisals as Jewel Cafe Opens Tsuen Wan Store
HONG KONG SAR – Media OutReach Newswire – 4 August 2026 - Blue, Hong Kong's first digital life insurer, has officially launched its new 2026 Brand Campaign. Designed with real-life scenarios in mind, this campaign shines a light on the everyday frustrations Hongkongers face—and shows how Blue is the simple solutions.
From Price-Checking to Protection Gaps: Blue’s New Campaign Decodes Hongkongers' Common Frustrations with Simple Solutions
The campaign highlights three key consumer pain points and presents Blue's competitive product offerings as straightforward solutions:
1. Smart Price Comparisons for Life Insurance
While consumers meticulously compare prices for flights, takeouts, and groceries, they often overlook doing the same for life insurance. To address this, Blue 'WeCare Term Life Protection Plan TL3' features a Lowest Rate Guaranteed [1]. Under this guarantee, if a customer finds a comparable online term life plan with a lower premium, Blue promises to beat that price, ensuring customers receive the most competitive rate in town.
2. Securing Guaranteed Savings Rewards
To counter the frustration of hard work yielding no guaranteed rewards, Blue's range of savings plans offers secure, steady growth. Blue 'WeSave Short Term Insurance Plan ST1' allows customers to lock in a 3-year guaranteed return of 4.12% p.a. [2] with a single premium payment, receiving 112.9% of the total premium paid upon maturity.
3. Bridging the Gap in Group Medical Coverage
Many working professionals find that standard group medical insurance leaves them with significant out-of-pocket expenses. Blue 'WeMedi Outpatient Protector' and 'WeMedi HK Dental Protector' help alleviate these costs. 'WeMedi Outpatient Protector' provides access to 8 types of outpatient services at preferential rates [3]—including general practitioners, specialists, Chinese herbalists, bone-setting, acupuncture, physiotherapy, chiropractors, and dental service. Additionally, 'WeMedi HK Dental Protector' covers both basic and complex dental treatments [4] with an annual coverage limit of up to HK$17,000.
Comprehensive Multi-Channel Promotion
To maximize reach, Blue has rolled out an extensive multi-channel promotional campaign across digital and physical touchpoints in Hong Kong. The campaign's core messages will be featured on online video platforms, social media, MTR station displays, bus seatback stickers, and various outdoor placements to deepen Blue's connection with the mass public.
"Our goal is to put the power back into the hands of consumers," said Mr. Danny Wu, VP & Head of Digital & Marketing of Blue. "Through our user-friendly digital platform, we give customers the freedom to choose transparent, high-value insurance solutions that truly fit their lives."
To celebrate the launch, new users who successfully register as Blue members during the campaign period can receive a free beverage voucher. For more details about the campaign, please visit: https://www.blue.com.hk/hk/promotions/2026-branding-campaign
Blue Insurance Limited is authorized and regulated by the Insurance Authority under the Insurance Ordinance (Cap. 41) to sell insurance products in Hong Kong. Terms and conditions apply to the above products and offers. Please refer to the product documents and policy provisions for details.
Remarks
[1] "Lowest Rate Guaranteed" compares the standard premiums of two quotations. To be eligible for the "Lowest Rate Guaranteed", the two quotations must be on the same sum assured, premium payment term, policy benefit term, issue age, sex, and smoking status, and is applicable to term life policies that are intended for online sale and in Hong Kong only. "Lowest Rate Guaranteed" is not applicable for submitted applications and inforced policies.
[2] "Guaranteed return rate 4.12% p.a." refers to the annualised guaranteed return rate of the 3-year plan upon maturity. Early surrender charges apply. "WeSave Short Term Insurance Plan ST1" is a savings insurance plan, not a Bank savings product.
[3] One visit per each category of Outpatient Services per day. The discount may vary per network doctor and category of Outpatient Services.
[4] Coinsurance required for basic and complex treatments.
Hashtag: #BlueHK #DigitalInsurance #InsurTech #FinTechHK
https://www.blue.com.hk/
https://www.linkedin.com/company/bluehk/
https://www.facebook.com/blueinsurancehk
https://www.instagram.com/blueinsurancehk/
The issuer is solely responsible for the content of this announcement.
About Blue
Blue is the first digital life insurer in Hong Kong. It is a joint venture between Hillhouse Capital, a leading investment management firm with extensive investment experience, and Tencent Holdings Limited, a leading Internet value added services provider. Blue focuses on providing simple, flexible and valuable insurance solutions. It is committed to making people's lives easier by empowering them to take charge of their own protection. For more information, please visit www.blue.com.hk.
** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **
