Thryv Launches AI-Native Growth Platform for Small Businesses

DALLAS--(BUSINESS WIRE)--Aug 4, 2026--

Thryv® (Nasdaq: THRY) today announced the launch of its new AI-native growth platform purpose-built for local service businesses. Combining AI software with the option to get marketing assistance from Thryv experts, the redesigned platform helps small businesses address today’s biggest growth problems: getting found online, identifying their highest value leads and understanding which marketing investments are driving revenue.

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This launch marks the most significant milestone in Thryv’s transformation from a directory and marketing services company into an AI-native SaaS platform serving more than 100,000 small businesses globally.

What the Thryv Growth PlatformTMDoes

With AI powering the functionality, the platform helps local service businesses:

New CRM Integrations

Thryv can now integrate with leading field service management (FSM) platforms that service businesses are using, including Jobber, creating a consistent flow of AI-driven leads directly into existing workflows.

Early Results*

Early customer results show the platform’s impact. Businesses using AI Lead Insights generate 40 percent more revenue per client and convert leads at 1.5 times the rate of non-scored leads. A free 30-day trial is available.

Mordechai Phelps, owner of Mr. Mini Split in Hudson Valley, New York, notes the impressive impact Thryv has had on his revenue, customer reviews and time savings.

“At Mr. Mini Split we generated $600,000 of gross revenue from March 1, 2026, to June 1, 2026, a 400% increase over the same period last year. We went from three or four jobs a month to about five or six jobs a week, all within three weeks of signing up with Thryv. I've literally doubled my reviews, from 30 to 60, and maintained a 5-star rating. Not to mention, I'm saving at least an hour and a half every single day. It's like having an office assistant, without having to pay for one.”

Delivering measurable growth

“Small businesses want more than marketing tools. They want to know they’re investing in the right opportunities and getting measurable results,” said Grant Freeman, president of Thryv. “We redesigned our platform to combine AI revenue insights, expert marketing support and CRM integrations all in one connected platform. With Thryv Growth Platform, businesses benefit from an AI-optimized online presence, a flow of qualified leads, and timely insights into which campaigns are driving revenue. This new platform embodies our mission to give businesses a smarter way to grow.”

As AI reshapes how consumers discover businesses online, Thryv is putting the AI-powered marketing tools and expertise once reserved for big brands within reach of every local business owner.

About Thryv

Thryv (Nasdaq: THRY) is an AI-native growth platform that helps small businesses (SMBs) get discovered online, identify their best customer leads, and grow revenue faster with ROI insights. Platform features include AI-powered websites, AI Lead Insights™, and integrations with the CRMs service businesses are already using. Thryv makes growth-focused software accessible to the plumber, salon owner, contractor, lawyer, accountant and more. Approximately 100,000 businesses globally use Thryv software to get found, win customers, and invest smarter. For more information, visit www.thryv.com.

* Source: Thryv platform data, based on an internal Thryv analysis of approximately 6,000 potential customers active in the Thryv Marketing Center and Thryv Business Center systems between Jan. 1 to April 22, 2026. Leads generated through Thryv Marketing Center (paid and organic lead sources) were traced to revenue recorded in Thryv Business Center. AI scoring performance is compared against non-AI-scored leads within the same dataset.

Businesses using Thryv's growth platform can see which campaigns are driving revenue, so every marketing dollar works harder.

With the new Thryv platform, small businesses show up where their customers are searching, from Google and AI search engines to maps, directories and social media. A Digital Marketing Score, combined with AI-powered websites and AI-powered social posts, elevates brand visibility.

LOS ANGELES (AP) — Foundations funded and co-founded by Leonardo DiCaprio and Jeff Bezos have launched an initiative committing $200 million to revive 100 of Earth's most threatened species, including endangered lemurs, salamanders, pangolins, pigs and echidnas.

DiCaprio's Re:wild and the Bezos Earth Fund are leading the Phoenix Species Project, the groups announced Tuesday. They call it the largest single fund in history dedicated exclusively to recovering critically endangered species.

DiCaprio has for years been developing the idea of a major concerted effort to help species whose habitats and future existence are threatened by climate change.

In 2021, he and Re:wild co-founder Wes Sechrest, a biologist who serves as the organization's CEO, met with the Amazon-founding mega billionaire Bezos and his wife, former TV news reporter and host Lauren Sánchez Bezos. He serves as chair and she as vice chair of the Bezos Earth Fund.

The meeting led to a series of conversations with local governments, environmental groups and Indigenous people on how best to reverse the decline of their most vulnerable species. Those conversations eventually led to the Phoenix Species Project.

Animals the initiative is seeking to sustain include:

- The golden-crowned sifaka, a lemur from Madagascar

- The Hickory Nut Gorge green salamander, a lungless tree-dweller that lives only in a small canyon in North Carolina.

- The Visayan warty pig, endemic to islands in the Philippines.

- Mexico's Cozumel harvest mouse, which lives only on an island off the Yucatán Peninsula.

- The pink land iguana, found only on Wolf Volcano in the Galápagos Islands.

- The Malayan pangolin, also known as the Sunda pangolin, native to Southeast Asia.

- Tanzania's pancake tortoise, named for its flat, flexible shell.

- The starry night harlequin toad, known and named for its black-and-white evening sky appearance, found only in the mountains of Colombia.

- Attenborough’s long-beaked echidna, a monotreme, or mammal that lays eggs, from New Guinea named in honor of the 100-year-old naturalist and narrator-of-nature David Attenborough.

The project’s goals include giving long-term sustenance to successful but fleeting smaller efforts.

“We’ve protected the golden-crowned sifaka for years on a budget that would never match what this species deserves, but letting it go extinct was never an option,” Tiana Andriamanana, executive director of Association Fanamby, one of the groups getting a grant from the initiative, said in a statement. “This funding, this global platform and technical support change what is possible.”

Jeff Bezos appears at the Vanity Fair Oscar Party in Los Angeles on March 15, 2026, left, Lauren Sanchez Bezos appears at Chanel's 16th Annual Pre-Oscar Awards Dinner in Beverly Hills, Calif., on March 1, 2025, center, and Leonardo DiCaprio appears at the Oscars in Los Angeles on March 15, 2026. (AP Photo)