Guggenheim Abu Dhabi Appoints Inaugural Museum Director

ABU DHABI, UAE, Aug. 4, 2026 /PRNewswire/ -- The Department of Culture and Tourism – Abu Dhabi today announced the appointment of Dr. Valerie Hillings as the inaugural Director of Guggenheim Abu Dhabi.

Guggenheim Abu Dhabi is a cornerstone of Saadiyat Cultural District, one of the world's greatest concentrations of cultural institutions. Alongside Louvre Abu Dhabi, Zayed National Museum, Natural History Museum Abu Dhabi and teamLab Phenomena Abu Dhabi, it affirms Abu Dhabi's cultural vision.

As Director, Dr. Hillings will bring this vision to life leading the museum's strategic direction, overseeing its inaugural exhibitions and programmes, and establishing an institution that is rooted in Abu Dhabi and connected to the world, one that connects cultures, inspires people and celebrates art from the 1960s to the present.

Dr. Hillings brings deep familiarity with Guggenheim Abu Dhabi to the role. From 2009 to 2018, she served as the Solomon R. Guggenheim Foundation's Curator and Associate Director of Curatorial Affairs, Guggenheim Abu Dhabi Project, working closely with the Department of Culture and Tourism – Abu Dhabi on the collection strategy and acquisitions, pre-opening programming and the Frank Gehry-designed building. Earlier, she spent five years on the Guggenheim's curatorial staff in New York.

Since 2018, Dr. Hillings has served as Director of the North Carolina Museum of Art, where she led the reimagination of its permanent collection galleries, added some 400 works to the collection and oversaw a doubling of annual attendance to 1.2 million visitors. She holds a PhD and MA in Art History and Archaeology from the Institute of Fine Arts, New York University, and an AB in Art History from Duke University, with a specialisation in modern and contemporary art.

Dr. Valerie Hillings said: "I am honoured to return to Abu Dhabi to complete the once-in-a-lifetime journey of founding and opening Guggenheim Abu Dhabi, a museum developed in the United Arab Emirates by colleagues from both the region and around the world. I look forward to welcoming local and global audiences to the magnificent Frank Gehry-designed building and inviting them to explore points of interconnection and unique stories through the lens of art from the 1960s to our time."

Through Guggenheim Abu Dhabi's collection, exhibitions, commissions, research and public programmes, the museum will foster dialogue across cultures and generations while reinforcing Abu Dhabi's role as a global centre for artistic innovation, creative production and cultural exchange. Housing 30 galleries across 11,600 square metres of interior exhibition space, alongside 23,000 square metres of outdoor exhibition areas, Guggenheim Abu Dhabi will provide one of the world's most significant platforms for modern and contemporary art upon its opening.

NOTE TO EDITORS

GUGGENHEIM ABU DHABI IS NOW LIVE on Instagram, YouTube, TikTok, X, Facebook and LinkedIn.

REGISTER YOUR DETAILS TO RECEIVE FUTURE ANNOUNCEMENTS

www.guggenheimabudhabi.ae

For more information about the Department of Culture and Tourism – Abu Dhabi and the destination, please visit: dctabudhabi.ae and visitabudhabi.ae and abudhabiculture.ae

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Guggenheim Abu Dhabi Appoints Inaugural Museum Director

Full press release

HOLLYWOOD, Fla., Aug. 5, 2026 /PRNewswire/ -- Hard Rock Cafe and Coca‑Cola today launched Hard Rock Rising. The music competition spans 34 countries and 64 Hard Rock Cafes, giving emerging artists a career‑launching stage.

For more than five decades, breakthrough artists and legends have taken the stage at Hard Rock Cafes. Coca‑Cola has built a global platform for musicians through Coke Studio L.A. Live. Now, the two brands are joining forces to help singer‑songwriters, bands and DJs launch their careers.

Hard Rock Rising unfolds as a series of performances at participating Cafes. Local fan votes advance artists round by round. The Coke Studio team then selects one grand prize winner who earns a recording session, $10,000, a performance at Hard Rock Orlando and more.

Artist submissions are open now through August 18, with live competition rounds running September 2, 9, 16 and 23. The global winner will be announced October 5.

"Hard Rock Cafes have always connected people through the power of music with local artist residencies, open mic events, Battle of the Bands competitions, and pop culture memorabilia," said Eric Martino, President of Hard Rock Cafe and Retail at Hard Rock International. "Now, Hard Rock Rising is a natural extension of that mission to empower emerging artists to perform their original music. Together with Coca-Cola, we're proud to provide a platform where musicians can be seen, heard and celebrated in their communities, and for the winner, around the world."

Multi‑platinum, GRAMMY‑ and Juno‑nominated executive producer Rob Rettberg leads the Coke Studio team.

"This partnership taps into Hard Rock's unparalleled reach and iconic stages while leveraging Coke Studio's production expertise to transform talented musicians into the next generation of recording artists," said Rettberg.

The competition is amplified by a full Hard Rock Rising lineup, from a limited-time menu with cocktails made with Coca-Cola products to merchandise available at Rock Shops® and shop.hardrock.com.

Extending the competition's celebration of music and self-expression beyond the stage, Hard Rock is partnering with Cult of Individuality, the streetwear brand renowned for its roots in music culture. Together, the brands will launch a Hard Rock Rising tee and a co-branded apparel collection.

Artists ready to take the stage can apply through August 18. Each application must include two original songs. For submissions, rules, competition details and participating Cafe locations, visit cafe.hardrock.com/hard‑rock‑rising.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Hard Rock Cafe and Coca-Cola® Launch Hard Rock Rising Music Competition for Emerging Artists