Pipedrive Acquires Outfunnel, Bringing Its Top-Rated Marketplace App Home

NEW YORK--(BUSINESS WIRE)--Aug 5, 2026--

Pipedrive, the easy and intelligent CRM for small and medium-sized businesses, today announced the acquisition of Outfunnel, an Estonian sales-and-marketing automation startup and the top-rated app on the Pipedrive Marketplace. Financial terms were not disclosed.

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The acquisition solves a problem every growing business knows. Sales and marketing run on separate tools, with separate data. One team trusts the CRM. The other trusts the marketing platform. Nobody has the full picture.

Outfunnel already solved that for more than 500 businesses, syncing customer data between Pipedrive and marketing tools like Mailchimp and Klaviyo. In doing so, it became the highest-rated app on the Pipedrive Marketplace. Now, Pipedrive is bringing that technology directly into the platform, making it a built-in capability rather than an add-on customers have to go find.

“A CRM that doesn’t connect with your marketing tools is only solving half the problem,” said Paulo Cunha, CEO of Pipedrive. “Outfunnel had already solved the hardest part: keeping sales and marketing data synchronized in real time. But it remained a separate app that customers had to discover, set up, and manage. For businesses, every additional tool adds complexity. By bringing Outfunnel directly into Pipedrive, we’re removing that burden and making connected sales and marketing a seamless part of the core experience.”

The acquisition also marked the return of Outfunnel co-founder Andrus Purde to Pipedrive, where he served as Head of Marketing in the company’s early days. He will join Pipedrive as a consultant to help guide the team behind one of the platform’s most-loved integrations. Outfunnel’s four team members will join Pipedrive as full-time employees. Purde’s brother, Urmas Purde, was one of Pipedrive's five founders.

“Exits are a big part of startup life, but it seems mine is through a revolving door,” said Andrus Purde, co-founder of Outfunnel. “As a recovering marketer, I’ve always found disconnected sales and marketing workflows deeply frustrating. Joining forces with Pipedrive gives us the opportunity to help solve that problem at scale”

Outfunnel will keep operating during a transition period, with no disruption to existing customers. Pipedrive plans to rebuild the platform’s core capabilities natively over the coming months.

About Outfunnel

Founded in Estonia in 2018 by Andrus Purde, Markus Leming and Andris Reinman, Outfunnel builds sales and marketing automation software that syncs customer data in real-time between CRMs and marketing platforms. The company has worked with CRMs including Pipedrive, HubSpot, and Copper, and is the highest-rated app on the Pipedrive Marketplace, serving more than 500 businesses. Outfunnel has raised a $2.4 million pre-seed round led by SquareOne VC and byFounders, with participation from United Angels, Spring Capital and Lemonade Stand and angel investors including Markus Villig, Martin Villig, Robin Daniels, Sten Tamkivi, Rytis Lauris, Martin Kõiva, Peep Vain, Taavi Kotka and Pipedrive co-founders Timo Rein and Ragnar Sass.

About Pipedrive

Founded in 2010, Pipedrive is the easy, intelligent CRM loved by growing sales teams at small and medium-sized businesses. Intuitive by design, the platform gives businesses complete visibility into their sales pipeline and acts as a single, trusted source for customer and deal data. Pipedrive operates like a virtual team behind every salesperson by automating manual workflows, recommending next-best actions and keeping deals moving. Today, more than 105,000 companies across 180+ countries use Pipedrive to accelerate growth. Headquartered in New York, the company is backed by the majority shareholder, Vista Equity Partners, alongside other leading global technology investors. Learn more at www.pipedrive.com.

Pipedrive welcomes Outfunnel co-founders Markus Leming and Andrus Purde, whose sales and marketing data synchronization technology is being integrated directly into Pipedrive CRM. (Photo by Andres Koljalg)

Disney's solid third quarter was driven by a $1 billion box office haul from “Toy Story 5” and the strong draw of U.S. theme parks that helped to offset continued weakness from international tourism.

Disney also announced a global short-form content sharing deal with TikTok on Wednesday. The agreement will bring Disney-focused fan-created content from TikTok to the Disney+ app.

Shares climbed more than 3% before the market opened on Wednesday.

The Walt Disney Co. cautioned earlier this year that its theme parks division would likely see modest growth due in part to declining tourism from abroad.

International tourism in the U.S. has waned for a number of reasons after President Donald Trump’s return to the White House, including tariffs, a crackdown on immigrants, and repeated jabs at alliednations.

The Experiences division, which includes Disney’s six global theme parks, its cruise line, merchandise and video game licensing, reported that operating income climbed 20% to $3.02 billion and revenue totaled $9.97 billion. Operating income rose 27% at domestic parks, while operating income declined 13% for international parks and Experiences.

Overall attendance at U.S. parks climbed 3% from a year ago on an increase in attendance from domestic tourists and annual passholders. The company said the performance was also helped by summer promotions and new experiences being offered at the parks.

Disney got a substantial boost from “Toy Story 5” in the quarter, topping $1 billion in global box office. The movie also increased viewings of other Toy Story films on Disney+, and Toy Story merchandise sales helped give the company its strongest quarter of year-over-year growth in Consumer Products revenue in 20 quarters. The company also noted the strong performance of “The Devil Wears Prada 2,” particularly overseas.

Disney earned $2.64 billion, or $1.51 per share, for the three months ended June 27. It earned $5.26 billion, or $2.92 per share, a year ago.

Removing one-time charges and benefits, earnings were $2.06 per share. That easily topped the $1.86 per share that analysts polled by FactSet predicted.

Revenue for the Burbank, California-based company rose 7% to $25.25 billion. Wall Street was looking for $25.39 billion.

Disney said it recorded an approximately $100 million tariff refund after the Supreme Court struck down some of President Donald Trump’s most sweeping levies on trade. The company said that it may receive additional refunds in future quarters, but that the monetary amounts are expected to be insignificant.

Disney is anticipated to have a very strong showing at the box office through the end of the year.

FILE - In this Nov. 13, 2019 file photo, a Disney logo forms part of a menu for the Disney Plus movie and entertainment streaming service on a computer screen in Walpole, Mass. (AP Photo/Steven Senne, File)