TOKYO--(BUSINESS WIRE)--Aug 7, 2026--
Yagi & Co., Ltd. (TOKYO:7460) ( https://www.yaginet.co.jp/en/index.html ) will present FUJILOOM® for the second time at the SUPERZOO Exhibition in USA (North America’s largest pet product marketplace).
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260807943443/en/
About FUJILOOM
Developed by YAGI, a heritage textile innovator from Japan since 1893, FUJILOOM merges over 130 years of fiber expertise with modern pet wellness needs. Crafted with natural volcanic minerals sourced from Mt. Fuji, our collection supports restful sleep and overall well-being. FUJILOOM blankets, mats are made with LAVATECH®, our proprietary far-infrared textile technology. Soft, breathable, and scientifically developed, each piece is designed to support your pet’s comfort, sleep quality, and emotional calm. Whether at home or on the go, FUJILOOM elevates everyday pet life with natural function, thoughtful design, and Japanese craftsmanship.
About LAVATECH
Since ancient times, the lava rock formed beneath Mt. Fuji has been carefully protected from changes in surface temperature and weathering. LAVATECH is made by weaving this high-quality underground lava rock. We have achieved a high far-infrared effect by using a special technology to finely crush the lava rock that lies underground at Mt. Fuji for weaving into fibers. This brand of materials enables the creation of new products that address a wide range of health issues in areas such as sleep, beauty and sports through their blood circulation-promoting effects.
LAVATECH official website:https://lavatech.jp/
About YAGI
Founded in 1893, Yagi & Co., Ltd. is a leading company in textiles, apparel, lifestyle goods, and international brands, both in Japan and around the world. With approximately 85.9 billion yen in global revenue, the company is listed on the Tokyo Stock Exchange. Yagi is committed to its social and environmental responsibilities, guided by its philosophy of "Consistent Sincerity". For more information about Yagi, please visit https://www.yaginet.co.jp/en/index.html
Future developments
Our corporate motto, ‘Consistent Sincerity’, is the unshakeable foundation and very DNA of our company, embodying the integrity that earns the trust of our customers and society. Our management philosophy, ‘Business to Belief’, is nothing less than an updated expression of that vital spirit, both for the present and for the future.
With this single guiding principle at the forefront of our minds, we will continue to move forward into an era of ‘co-creation’, building the future together with our stakeholders on the foundation of ‘trust’.
Through the development of FUJILOOM, we will work to achieve the following.
Overview of SUPERZOO 2026
Ignite success with the latest trends, the innovative products, and the valuable connections you can only find at the largest pet retail event.
Place: Mandalay Bay Convention Center in Las Vegas, NV
https://www.superzoo.org/
*Advance registration and ticket purchase are required for entry.
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Pakistan, Turkey and Saudi Arabia have signed a mutual defense agreement, while the Iran-backed Houthi rebels have stepped up attacks on Saudi-linked targets.
Here’s a look at the latest developments across the Middle East on Friday. Full coverage can be found here.
Oil-rich Saudi Arabia, nuclear power Pakistan and Turkey, which has NATO’s second-largest army and a rapidly growing defense industry, signed a mutual defense agreement on Friday.
The deal stipulates that an armed attack on either of the three countries will be regarded as an attack against them all. It was signed during a meeting in Saudi Arabia between Saudi Crown Prince Mohammed bin Salman, Turkish President Recep Tayyip Erdogan and Pakistan’s Prime Minister Shehbaz Sharif, Pakistan's foreign ministry said.
“The Agreement is intended to strengthen collective deterrence against any act of aggression,” the ministry said in a statement.
The deal comes at a time when Saudi Arabia, whose critical infrastructure and oil facilities have come under attack as part of the war in Iran, has been looking to diversify its defense partnerships.
Iran-backed Houthis launched attacks on Marib province in eastern Yemen Friday morning, in the latest escalation with Saudi-backed forces, a military official with the forces in Marib said.
The official, who spoke on the condition of anonymity because he wasn’t authorized to speak to the media, said the missiles were fired from west of the Yemeni capital, Sanaa.
Qassem Bahaibah, health minister in Yemen’s internationally recognized government, said in a statement on social media that the attacks targeted a refugee camp and residential areas, killing at least two people and injuring 14 others.
The Houthis did not immediately claim the attack.
Separately, the rebel group struck the Najran region in southwestern Saudi Arabia near the Yemeni border on Thursday, the official spokesperson of the Saudi-led Coalition to Restore Legitimacy in Yemen, Maj. Gen. Turki al-Malki, confirmed in a statement on X overnight.
He said the attack wounded 11 civilians, including a woman and a child who suffered second-degree burns, and accused the rebels of carrying out “indiscriminate shelling against civilian objects.”
The rebel group did not claim responsibility for the attacks in Marib or Najran. A spokesperson for the Houthis, Nasruddin Amer, said on X on Friday that the group will continue to target gatherings of Saudi-backed forces.
The attacks mark a major escalation since a truce in 2022 largely halted fighting. The civil war pits the Iran-backed Houthis against a Saudi-led coalition allied with Yemen’s internationally recognized government.
—By Ahmed Al-Haj in Aden, Yemen and Fatma Khaled in Cairo
The Lebanese army said the soldier was lightly wounded on Friday while he was in a bulldozer opening roads in the southern village of Mansouri.
Mansouri was subjected to Israeli shelling earlier this week, according to Lebanon’s state news agency.
There was no immediate comment from the Israeli military.
The Israeli army launched strikes Wednesday in southern Lebanon in response to what it described as Hezbollah’s violation of the ceasefire and called on residents of Mansouri to flee — the first such warning Israel has issued in Lebanon for weeks.
FILE - Turkish President Recep Tayyip Erdogan, right, and Saudi Crown Prince Mohammed bin Salman shake hands during a welcome ceremony, in Ankara, Turkey, Wednesday, June 22, 2022. (AP Photo/Burhan Ozbilici, File)
