Six Tribal Communities Take Turns Performing, Showcasing the Cultural Charm of Taroko
HUALIEN, Aug. 10, 2026 /PRNewswire/ -- There's no need to travel into Taroko to experience the cultural splendor of its six tribal communities all at once. This summer, visitors to the "Taroko • Mountain Market" can get up close to the Truku people's wisdom and cultural heritage through traditional music and dance performances presented in turn by six communities—while also taking concrete action to support Hualien's post-earthquake tourism recovery.
The 5th "Taroko • Mountain Market" will be held from 3:00 p.m. to 9:00 p.m. on August 15–16 at the Hualien City Old Railway Pedestrian Area. This year's event brings together six communities of the Bsngan Tribal Council of Fushi Village, Taroko—Ayu, Rowcing, Dgarung, Skadang, Huhus, and Kulu—who will take turns presenting music and dance performances unique to each community. The event will also feature tribal cuisine, specialty crafts, and youth cultural-creative content, inviting the public to gain a deeper understanding of Truku culture through eating, drinking, playing, and browsing.
Using Culture to Drive Tourism, Injecting Recovery Energy into Hualien
The April 3 earthquake and recent storm damage have taken a toll on tourism in Hualien, and many local shops and tribal enterprises are still working to recover. This year, the "Taroko • Mountain Market" has specially relocated to the Hualien City Old Railway Pedestrian Area, in hopes of letting more people get to know the Truku people's cultural character up close, while supporting local industry through actual spending and injecting more vitality into Hualien tourism.
Chen Shih-cheng, Chairman of the Bsngan Tribal Council, said the Taroko Mountain Market is not just a sales platform, but is hoped to become a bridge for exchange between tribal culture and the public. This year, six communities were specially invited to jointly take part in the cultural performances, in hopes of letting more people see the cultural characteristics and life stories of different communities all at once. At the same time, through the market, cultural experiences, and tribal cuisine, the event aims to promote exchange between the public and the tribes, making culture an important force in supporting local regeneration.
Tribally Self-Run, Building a Taroko Cultural Brand
The "Taroko • Mountain Market" was first launched in 2022, initially organized by Asia Cement. After three years of capacity-building, it has developed into a major cultural brand independently planned by the tribes, and has become an important annual summer cultural event in the Taroko region.
This year's event is organized by the Bsngan Tribal Council of Fushi Village, Xiulin Township, Hualien County, aiming to build a platform that combines cultural performances, tribal industry, and tourism promotion—helping more people get to know Taroko while assisting tribal specialty products in expanding into the market. No booth fees will be charged for the event, with all vendor proceeds going entirely to the vendors themselves, allowing the cultural event to simultaneously drive local economic development. To encourage active public participation, anyone who completes the designated check-in during the event will receive a NT$100 market discount coupon and a small gift, limited to 200 per day while supplies last.
5th "Taroko • Mountain Market" Event Information
Date: August 15–16, 2026 (Saturday & Sunday)
Time: 3:00 p.m. – 9:00 p.m.
Location: Hualien City Old Railway Pedestrian Area
Organizer: Bsngan Tribal Council, Fushi Village, Xiulin Township, Hualien County
Press Contact: Lena Sun, Asia Cement, 02-2733-8000
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Culture Rebounds After the Earthquake! The 5th "Taroko • Mountain Market" Takes Place August 15-16
New Prospa and YouGov research finds SMEs would put an average of nearly $9,400 a month through a rewards-enabled payment platform, while only 8% currently route B2B payments through platforms offering rewards
SYDNEY, Nov. 16, 2026 /PRNewswire/ -- Australian small and medium businesses could be missing out on rewards from thousands of dollars in necessary business spending each month, as rising operating costs continue to put pressure on margins.
New research from Australian fintech Prospa and YouGov found 84% of Australian SMEs have experienced rising operational costs, while 80% say unavoidable expenses have squeezed their margins over the past 12 months.
With businesses already paying suppliers, bills and other operating costs, the findings suggest SMEs are increasingly looking for ways to get more value from spending they cannot avoid.
Two in three Australian SMEs would use a rewards-enabled payment platform if given the option, yet only 8% currently use one for B2B payments. SMEs said they would put an average of $9,398 a month through a platform that offered rewards.
Beau Bertoli, Co-Founder and Chief Revenue Officer at Prospa, said: "Every business has regular expenses that need to be paid, regardless of the economic environment. This research shows there is an opportunity for business owners to get more value from those everyday payments, rather than viewing them as simply a cost of doing business.
"Australian SMEs are looking for more value from the unavoidable costs of running a business. Two in three would put overheads through a rewards-enabled payment platform if given the option, yet only 8% currently route B2B payments through one. That gap shows rewards-enabled business payments remain a largely untapped opportunity."
Most SMEs are not earning rewards on B2B payments
The research found Australian SMEs currently use several methods to earn value from business spending:
- 23% use a business card that earns points, cashback or rewards.
- 14% negotiate rebates or loyalty benefits directly with suppliers.
- 8% use a B2B payment platform that offers rewards.
- A further 20% are actively looking for ways to get value or rewards from money they already spend.
"The results show that rewards are already part of how some SMEs approach business spending, although the methods used differ," Bertoli said.
"For some businesses, this means using rewards cards to get more value from everyday spending. Others are negotiating rebates with suppliers or routing B2B payments through platforms offering rewards. The opportunity is to give more SMEs practical ways to get greater value from spending that is already part of running their business."
SMEs would put thousands through rewards-enabled business payments
The amount Australian SMEs would put through a rewards-enabled payment platform varied by business size and structure:
- Across all SMEs surveyed, the average was $9,398 a month.
- Non-sole traders would put through an average of $14,682 a month.
- Sole traders would put through an average of $6,214 a month.
- One in five SMEs would put at least $10,000 of monthly business spending through one.
Non-sole traders were also more likely to actively look for value or rewards from money they already spend, at 27%, compared with 16% of sole traders.
"The level of interest naturally depends on the size and structure of each business, as every business faces its own unique expenses and payment volumes. That's why it's important to recognise that solutions need to be flexible to meet these diverse needs," Bertoli said.
"We launched Prospa Rewards because small businesses told us they want their everyday spending to work harder. Business owners already have suppliers, bills and other operating costs to pay. This is about helping them get something back from the spending that is part of their business."
About Prospa Rewards
The findings come following the launch of Prospa Rewards, a business rewards platform designed to help eligible Australian small businesses earn value from eligible business payments and transactions they already make.
Eligible customers can earn one Prospa Point for every $1 paid on eligible transactions. Prospa Points can be redeemed for selected business essentials and gift cards, or converted to Qantas Frequent Flyer Points.
Eligibility criteria, transaction requirements and redemption terms apply.
About Prospa
Prospa is a leading fintech committed to unleashing the potential of every small business in Australia and New Zealand. We do this by developing fast, flexible, stress-free lending solutions and financial management tools that help businesses thrive.
At Prospa, we're deeply committed to making a meaningful impact on the small business community and on our people. Since 2012, Prospa has helped over 45,000 small businesses access over $5 billion in business funding, working with over 20,000 partners, including brokers, accountants, and aggregator partners, to help unlock business funding for their small business clients.
In addition to our commitment to supporting SMEs, Prospa has also been recognised for its workplace practices, culture, and values, culminating in our certification as a Great Place to Work in Australia, a Great Place to Work in Technology, and, in 2025, a Great Place to Work for Women.
For more information about Prospa, visit prospa.com
Methodology
All figures, unless otherwise stated, are from YouGov. Total sample size was 500 adults. Fieldwork was undertaken between 30th July – 13th August 2026. The survey was carried out online. The figures have been weighted and are representative of all Australian business owners and primary decision makers of businesses with fewer than 50 employees (aged 18+).
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Prospa research: Two in three Aussie SMEs want rewards on their bills, yet only 8% are cashing in on supplier payments
