ADFX Advances Global Growth Through Intelligent Trading Technology and Client-Focused Innovation

SYDNEY, Aug. 10, 2026 /PRNewswire/ -- ADFX is advancing its global development strategy through continued investment in trading technology, client engagement and international brand visibility.

A key milestone is the launch of Mobile App V4, developed as part of the broader ADFX Intelligent Trading Platform ecosystem. The upgraded application provides clients with streamlined access to account management, balances, transaction history, funding services and important notifications across multiple devices.

Combining an intuitive interface with an enhanced technology architecture, Mobile App V4 is designed to make account access more efficient and convenient. The launch also supports ADFX's longer-term technology roadmap, including the continued development of more integrated and proprietary trading capabilities.

Alongside its investment in technology, ADFX continues to strengthen its international brand profile through advertising exposure at selected LaLiga fixtures. As one of the world's most recognised professional football leagues, LaLiga provides a prominent platform for ADFX to connect with diverse audiences across key markets.

Spain's World Cup victory has brought renewed international attention to Spanish football, further strengthening the global visibility and appeal of LaLiga. Through its continued advertising presence at selected fixtures, ADFX aims to expand brand recognition while reflecting the values of performance, precision and excellence.

Established in Australia in 2004, ADFX has grown into an international brokerage brand operating through regulated entities across multiple jurisdictions. Its continued focus on technology and service development has received industry recognition, including Best Trading Services Provider Global 2025 from International Business Magazine and Excellence in Online Trading Platform Australia 2025 from Global Brands Magazine.

As ADFX continues its global growth journey, the company remains committed to advancing intelligent trading technology, strengthening its international presence and delivering long-term value through innovation, trust and client-focused service.

About ADFX

Established in Australia in 2004, ADFX is an international brokerage brand operating through regulated entities across multiple jurisdictions. Backed by 22 years of industry experience, the company combines a strong regulatory foundation, advanced trading technology and client-focused innovation to deliver reliable trading solutions to clients worldwide.

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ADFX Advances Global Growth Through Intelligent Trading Technology and Client-Focused Innovation

ADFX Advances Global Growth Through Intelligent Trading Technology and Client-Focused Innovation

ADFX Advances Global Growth Through Intelligent Trading Technology and Client-Focused Innovation

- Entry into Istanbul Airport, one of the world's largest duty-free markets, reinforces KT&G's global brand footprint

SEOUL, South Korea, Aug. 10, 2026 /PRNewswire/ -- KT&G (KRX: 033780) announced the launch of its global brand ESSE at the duty-free shops of Istanbul Airport in Türkiye.

ESSE is a globally recognized brand that accounts for one-third of all super-slim cigarette sales worldwide, and is currently available in more than 90 countries. Last year, ESSE recorded approximately USD 770 million in global sales, exceeding KRW 1 trillion in annual sales, cementing its position as KT&G's flagship global brand.

The product lineup introduced at Istanbul Airport consists of five variants:

ESSE Blue, ESSE Change 4mg, ESSE Himalaya, ESSE Double Shot, ESSE Change Double Orange.

Istanbul Airport ranks among the world's top airports by annual passenger volume, serving as a major global aviation hub connecting Europe, the Middle East, and Asia. Last year, the airport welcomed approximately 84 million visitors and serves as one of Türkiye's key international gateways, making it an important hub in one of the world's largest duty-free markets.

KT&G had previously entered the Turkish duty-free market in June of last year, launching five ESSE variants at Antalya Airport. With this latest entry into Istanbul Airport, the company has further expanded its duty-free distribution network in Türkiye and strengthened its engagement with international travelers.

Going forward, KT&G plans to continuously expand its presence across global duty-free channels, centered on the ESSE brand, to enhance its business competitiveness and brand influence worldwide.

"This entry into Istanbul Airport duty-free represents a significant opportunity for consumers from around the world to experience KT&G products," said a KT&G spokesperson. "We will continue to expand our business through major global airports and duty-free channels, and further strengthen our competitiveness in the global market."

KT&G holds a leading position in South Korea's NGP (Next-Generation Products), health functional food sector, and combustible cigarette markets. The company has grown into a global enterprise, selling more than 870 brands in approximately 148 countries.

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KT&G Launches Global Brand ESSE at Istanbul Airport Duty-Free