SINGAPORE, Aug. 11, 2026 /PRNewswire/ -- Formulogic, a science- and evidence-driven dermocosmetic brand dedicated to sensitive skin, developed through dermatological research and clinical validation, officially debuted in Singapore at CONNEX-C Asia 2026, jointly organized by Society of Cosmetic Scientists (Singapore) (SCSS) and Lee Kong Chian School of Medicine, unveiling its evidence-based barrier care philosophy and a comprehensive skincare system designed specifically for Southeast Asia's unique climate and skin concerns.
The launch also disclosed new R&D findings from Formulogic's in vivo clinical studies and introduced its Adaptive Care Loop, which identifies the skin's condition, selects the appropriate product track, and applies a three-step Cleanse, Treat and Protect system. Moreover, Formulogic announced plans to increase its investment in skin science, as well as the establishment of Singapore Sensitive Skin Lab, reinforcing the brand's commitment to bringing clinical-grade, prescription-like barrier repair into everyday skincare across Southeast Asia.
At the launch, Formulogic Chief R&D Scientist Dr. Arwen Liu noted that sensitive skin rarely stems from a single cause. Neuro-sensory, hormonal and emotional factors interact with heat, humidity, unhealthy lifestyle and product use, while the resulting barrier disruption presents differently in dry and oily skin, which is why no single solution can adequately address every barrier state.
Therefore, for dry-sensitive skin, the Barrier Guard B5 Series is led by Formulogic's flagship Panthenol All-in-One Barrier Cream, formulated with 5% panthenol to replenish moisture, strengthen the skin barrier and soothe visible signs of sensitivity in a lightweight texture for daily use. For consumers with oily-sensitive skin, the B3-Ceramide Oil-Control Barrier Moisturizer combines five types of ceramides with 4% niacinamide to reinforce the skin barrier while helping balance excess sebum and calm blemish-prone skin without compromising hydration.
Formulogic Scientific Advisor Dr. Jun Ho Sang also addressed post-procedure physiology, noting that visible redness after laser, IPL or microneedling treatments may subside before the skin's protective and water-retention functions fully recover. Post-procedure care requires staged support beyond surface soothing: limiting moisture loss, supporting lipid-barrier organization and avoiding early reintroduction of high-intensity actives. Formulogic addresses this through barrier-focused formulas combining hydration, comfort and lipid-supportive care to support resilience throughout recovery.
Formulogic will continue collaborating with dermatologists, scientists and industry experts to develop clinically validated skincare tailored to the evolving needs of Southeast Asian consumers. By combining scientific research, local innovation and barrier expertise, the brand aims to make professional skin barrier care more accessible and help more people build healthier skin for the long term.
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Formulogic Debuts in Singapore with Science-Driven Barrier Care for Southeast Asia's Sensitive Skin
The strategic partnership enables seamless digital integration between MICE and hotel operations, strengthens MHR's Where Business Connects proposition, and expands access to qualified MICE opportunities.
SINGAPORE, Aug. 11, 2026 /PRNewswire/ -- Millennium Hotels and Resorts (MHR), a global hospitality leader with a portfolio spanning key destinations worldwide, has entered into a Strategic Partnership Program agreement with HXE in Singapore. The partnership combines MHR's global hospitality network with HXE's digital MICE platform to create new opportunities for corporate meetings and events while supporting the growing demand for seamless, technology-enabled event planning.
The collaboration reinforces MHR's Where Business Connects proposition by strengthening the group's visibility among HXE's extensive corporate and MICE customer base. Participating MHR hotels will gain access to HXE's platform, tools and client network, while HXE will support the sales journey from lead generation and enquiry management through to follow-up, enabling hotels to focus on conversion and seamless event delivery.
MHR's international portfolio of more than 145 properties across 80 destinations, combined with HXE's network of over 150,000 hotels and venues and more than 400,000 corporate clients, creates a complementary ecosystem designed to connect qualified demand with global hospitality expertise. Together, the partnership aims to improve how business events are sourced, managed and delivered while creating greater value for planners, hotels and corporate customers.
"China's outbound MICE sector continues to present significant commercial opportunities, as corporates and associations increasingly look for trusted hotel partners that can support their business needs across international destinations," said Cinn Tan, Chief Commercial Officer, Millennium Hotels and Resorts. "Our partnership with HXE strengthens our ability to capture qualified demands from the leading MICE sourcing platforms, while creating an additional channel to drive meetings and events business across our global portfolio. This collaboration supports our Where Business Connects proposition by connecting high-intent planners with our hotels, meeting spaces and destination expertise, helping us convert more opportunities and deliver stronger value for our owners, partners and clients."
The partnership supports MHR's broader strategy to strengthen its position within the global meetings and events ecosystem while supporting HXE's continued international expansion. By combining MHR's global hotel portfolio and destination expertise with HXE's technology platform and corporate network, both organisations aim to create a more connected, efficient and commercially effective MICE ecosystem for customers worldwide.
"HXE regards MHR as an agile and forward-thinking digital partner for global hotel groups amidst the rapid evolution of hotel MICE trends. The collaboration between HXE and MHR could truly initiate a seamless digital integration of MICE and hotel operations for MHR, enabling MHR hotels to be native to the complete scenarios of digital customer acquisition, service, and offline experiences. Furthermore, it enables HXE's massive corporate customer base to reach hundreds of MHR hotels across 80 major destination cities globally, such as Singapore, New York, Los Angeles, London, Paris, and Dubai, with an efficiency 5 times faster than standard international hotel and meeting sourcing methods." said Liang Yang, CEO, HXE.
The Strategic Partnership Program will commence in August, with both organisations working together to drive qualified MICE demand across selected Millennium Hotels & Resorts properties globally while delivering greater value to meeting planners, corporate clients and hotel partners.
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Millennium Hotels and Resorts Partners with HXE to Strengthen Global MICE Business Through Digital Innovation
Millennium Hotels and Resorts Partners with HXE to Strengthen Global MICE Business Through Digital Innovation
