Internationally recognized business continuity certification reinforces KuCoin's trust framework, advancing resilient infrastructure for trusted digital asset services.
PROVIDENCIALES, Turks and Caicos Islands, Aug. 11, 2026 /PRNewswire/ -- As digital assets become increasingly integrated into the global financial system, operational resilience has become an essential foundation of trust. In a market that operates 24/7, users expect platforms not only to safeguard their assets, but also to remain available, reliable and responsive when facing unexpected disruptions.
Against this backdrop, KuCoin, a leading global cryptocurrency exchange, today announced that it has successfully achieved ISO 22301:2019 Business Continuity Management Systems (BCMS) certification, an internationally recognized standard for business continuity management. The certification marks another important milestone in KuCoin's ongoing commitment to strengthening operational resilience, ensuring service continuity, and delivering trusted digital asset services to users worldwide.
ISO 22301 provides organizations with a structured framework to identify operational risks, establish effective business continuity plans, and strengthen their ability to recover critical services quickly during unexpected disruptions. Rather than focusing solely on preventing incidents, the standard emphasizes preparedness, resilience and continuous improvement, enabling organizations to maintain business-critical operations in the face of cyber incidents, infrastructure failures, third-party service disruptions and other unforeseen events.
For the digital asset industry, business continuity is particularly critical. Unlike traditional financial markets with defined trading hours, cryptocurrency markets never close, requiring platforms to support uninterrupted trading, payments and asset services across global time zones. At the same time, operational risks have become increasingly complex, extending beyond cybersecurity to include cloud service interruptions, node failures, third-party dependencies, payment infrastructure availability and cross-regional operational challenges.
Around the world, operational resilience is also becoming an increasingly important regulatory priority. Frameworks such as the European Union's Markets in Crypto-Assets Regulation (MiCA) and Digital Operational Resilience Act (DORA), together with guidance from financial authorities including the Monetary Authority of Singapore (MAS) and the Hong Kong Monetary Authority (HKMA), continue to place greater emphasis on business continuity as a core capability for trusted financial services. Achieving ISO 22301 certification reflects KuCoin's commitment to aligning with internationally recognized best practices while continuously strengthening the resilience of its global operations.
"Trust is built not only through security, but also through consistency and reliability," said BC Wong, CEO of KuCoin. "As the digital asset industry continues to mature, operational resilience is becoming just as important as security. Achieving ISO 22301 certification marks another milestone in strengthening our ability to prepare for unexpected events, recover efficiently and continue delivering reliable digital asset services to users around the world. Guided by our philosophy of 'Trust First. Trade Next.', we will continue investing in the infrastructure that supports long-term trust."
The certification further strengthens KuCoin's comprehensive Trust Framework, reinforcing three critical pillars that underpin trusted digital asset services:
- ISO/IEC 27001:2022 — Information Security Management
- SOC 2 Type II — Operational Reliability
- ISO 22301:2019 — Business Continuity Management
Together, these internationally recognized standards reinforce KuCoin's ability to protect information, strengthen service reliability and enhance operational resilience across its global platform. By continuously advancing its governance framework, KuCoin is building an always-on digital asset infrastructure designed to deliver reliable and resilient digital asset services for users worldwide.
About KuCoin
Founded in 2017, KuCoin is a leading global crypto platform built on trust and security, serving over 45 million users across 200+ countries and regions. Known for its reliability and user-first approach, the platform combines advanced technology, deep liquidity, and strong security safeguards to deliver a seamless trading experience. KuCoin provides access to 1,500+ digital assets through a broad product suite and remains committed to building transparent, compliant, and user-centric digital asset infrastructure for the future of finance, backed by SOC 2 Type II, ISO/IEC 27001:2022, and ISO/IEC 27701:2019 Certifications. In recent years, we have built a strong global compliance foundation, marked by key milestones including AUSTRAC registration in Australia, a MiCA license in Europe, and regulatory progress in other markets.
Learn more at www.kucoin.com.
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KuCoin Strengthens Operational Resilience with ISO 22301:2019 Certification
Joined by Bretman Rock and an unexpected cast of cultural voices, the campaign launches an invitation for people everywhere to discover, share and spread joy.
NEW YORK, Aug. 11, 2026 /PRNewswire/ -- What if joy wasn't something to chase, but something already present in the everyday small moments, waiting to be found? At a time when consumers are constantly scrolling past everyday moments, Kate Spade reminds us that joy isn't something you manufacture – it's something to notice. This fall, Kate Spade New York invites the world to look closer and celebrate the small discoveries that spark something beautiful every day. In the new campaign, Kate Spade New York transforms New York City into a playful game of hide-and-seek where delight reveals itself in unexpected places, and makes the debut of two-time Grammy-winning artist, Tyla, as the brand's new global ambassador.
Kate Spade New York Fall 2026 Campaign Video
"We often think joy has to come from something extraordinary, when in reality it's usually present in moments we almost miss," said Eva Erdmann, CEO and Brand President, Kate Spade New York. "This campaign is a reminder to look closer, be a little more curious, and share those joyful moments with others. That's what Spark Something Beautiful has always been about."
Kate Spade New York Brings People Together from Different Corners of Culture, Who Each Embody a Different Expression of Joy
In addition to starring Kate Spade Global Ambassador, Tyla, who recently debuted her new sophomore album A*POP, the campaign also brings people together from many corners of culture. Together their voices share today's cultural conversation – from music and fashion, to comedy, food and beauty – the campaign celebrates the many different ways joy shows up in everyday life. Each talent represents a distinct perspective, reinforcing that there's no single way to experience, or share joy.
- Bretman Rock, global creator, entrepreneur and host of the podcast, Da Baddest Radio, named to the 2026 TIME100 Creators List
- Dylan Kevitch, TikTok creator known for viral prank calls and comedic content
- Nick Kosir, meteorologist known as the "Dancing Weatherman"
- Kareem Rahma, 2026 TIME100 Creators honoree and host of the Emmy-nominated, culture-defining @SubwayTakes, the viral New York City subway interview series
- Julia Mervis, social media creator known for street-style fashion content, recently named as Cosmopolitan's Social Media Columnist
- Payton Purther, social media creator known for fashion, lifestyle & comedic content
- Sally Carden, social media creator known for her Vlogs and soon to be seen on Netflix's "Earle Meets World"
- 4inthe5 (4 Girls in the 5 Boroughs of NYC), creator collective known for celebrating friendship and ambition within the streets of New York City
- QCP – Gianluca Conte, social media personality and chef
- Ana Sofia, cook and food content creator
A Citywide Search for Joy
Directed by Rupert Sanders, the hero film transforms a simple game of hide-and-seek into an imaginative journey through New York City. Hidden surprises emerge around every corner, rewarding curiosity and inviting viewers to watch again to uncover new details. What begins as one small moment of laughter grows into a city-wide movement, proving that joy becomes even more beautiful when it's shared.
"Joining the Kate Spade New York family has been a pleasure. We loved creating this campaign together, it was exciting and joyful," said Tyla.
"Joy hiding in plain sight? That's basically my whole personality," said Bretman Rock. "I show up, I'm confident and bold, I've got my chickens—and it works. To me that's the campaign in a nutshell: you don't have to look far for something to smile about, it's usually right in front of you. I love that Kate Spade is encouraging people to be open to finding the joy that surrounds them. So next time when you're feeling down, maybe get up in a tree with your chicken? Period."
The Duo Mini Shoulder Bag Takes Center Stage
At the center of the campaign and the hide-and-seek adventure is the Duo Mini shoulder bag. Designed with Kate Spade New York's signature blend of optimism, versatility and playful sophistication, the silhouette becomes both the catalyst for discovery and a symbol of curiosity throughout the film. Duo Mini featured in the film is now available in seasonal colorways including Beet, Laurel Leaf, Smokey Petal, Driftwood, Hot Fudge, Pomegranate, Giraffe Haircalf and Hot Fudge Metallic in Kate Spade New York stores and online.
Beyond the hero film, the fall global campaign comes to life through social storytelling, creator collaborations, immersive experiences and interactive digital moments that invite audiences everywhere to join the search for joy. For more information, visit KateSpade.com and visit KateSpade.com.
Campaign Images & Video:
Key Visual Images: HERE
Kate Spade New York Fall 2026 Campaign Video: HERE
Credits:
Director: Rupert Sanders
Photographer: Grant James
BTS Photographer: Marcus Gustaffson
Creative Agency: Marcel
Production House: Wanda
Vayner Media: Social Content Capture
SHO+CO and UTA: Talent and Influencer Management
Public Relations: Alison Brod Marketing + Communications
Music: Aaron Frazer - "Payback"
Tyla Credits:
Stylist: Katie Qian
Hair: Curt Cobain
Makeup: Saba Khan
Nails: Coca Michelle
Bretman Rock:
Stylist: Brian Meller
Hair: Angel Gonzales
Makeup: Nadia Tayeh
Hero Campaign Film:
Stylist: Angelina Vitto
Hair: Katy Mc Clintock
Makeup: Jenni Clark Keyes
Photo Credits:
Tyla x Kate Spade New York Fall 2026 Global Campaign
Bretman Rock x Kate Spade New York Fall 2026 Global Campaign
Dylan Kevitch x Kate Spade New York Fall 2026 Global Campaign
kate spade new york Fall 2026 lookbook:
ON MODEL: HERE
About Kate Spade New York:
Since 1993, Kate Spade New York has believed that style is a language of optimism, with the power to spark joy that spreads. Today, we're creating a world that feels uplifting, where luxury and warmth coexist. Our handbags, clothes, shoes, jewelry and more are classics with a twist, balancing craft with a playful spirit through thoughtful function, intentional color, and unexpected details—they're pieces made to live with easily and love endlessly. In everything we create, we ignite a spark, turning the everyday into something more beautiful. Kate Spade New York is part of the Tapestry house of brands.
Media Contacts:
Alison Brod Marketing + Communications
Katespade@abmc-us.com
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KATE SPADE NEW YORK TURNS NEW YORK CITY INTO A SPONTANEOUS SEARCH FOR JOY IN THE FALL CAMPAIGN FEATURING NEW GLOBAL BRAND AMBASSADOR, TYLA
KATE SPADE NEW YORK TURNS NEW YORK CITY INTO A SPONTANEOUS SEARCH FOR JOY IN THE FALL CAMPAIGN FEATURING NEW GLOBAL BRAND AMBASSADOR, TYLA
KATE SPADE NEW YORK TURNS NEW YORK CITY INTO A SPONTANEOUS SEARCH FOR JOY IN THE FALL CAMPAIGN FEATURING NEW GLOBAL BRAND AMBASSADOR, TYLA
