Hyundai Motor Group Accelerates AI Transformation Across Its Business, Advancing Toward the Physical AI Era

• Hyundai Motor Group presents its Digital Transformation (DX) and AI transformation (AX) journey, key achievements and future vision, highlighting its preparation for the AI era and innovation across business functions
• Establishes the foundation for organization-wide AI transformation (AX) through transformed ways of working and a data-driven business environment
  
  • Enhanced collaboration and knowledge sharing across the organization, while building a global data foundation through the Global One Data Pipeline
• Expands AI adoption across the organization through H Chat Pro and broad access to generative AI tools
• Delivers AI-powered innovation across R&D, manufacturing and service operations to enhance productivity and customer value
  • Showcases applications including Crash Safety AI Assistant, AI Automated Recognition Service, E-FOREST: POLARIS and customer support solutions
• Prepares for the Physical AI era by leveraging data and operational expertise across vehicles, robotics and manufacturing

• Enhanced collaboration and knowledge sharing across the organization, while building a global data foundation through the Global One Data Pipeline

• Showcases applications including Crash Safety AI Assistant, AI Automated Recognition Service, E-FOREST: POLARIS and customer support solutions

SEOUL, South Korea, Aug. 12, 2026 /PRNewswire/ -- Hyundai Motor Group (the Group) today shared its digital transformation (DX) and AI transformation (AX) journey, key achievements and future plans at the Hyundai Motor Group AX Achievement Showcase ('Beyond AI, Transforming the Way We Work') — held at its headquarters in Seoul.

The event highlighted how the Group has prepared the foundation for AI transformation through its digital transformation efforts since 2019 and showcased the progress, key achievements and future direction of its enterprise-wide AI transformation initiatives.

As the mobility industry rapidly evolves from a manufacturing-centered industry to one where data and software capabilities define competitiveness, the Group has proactively advanced its digital transformation efforts since 2019. Building on accumulated data and a digitally enabled working environment, the Group is now accelerating AI transformation across the organization.

"AI is undoubtedly an important technology, but ultimately it is a tool that companies must utilize. What matters is not the technology itself, but how quickly an organization can understand new technologies, including AI, apply them to its work and business, and internalize them as a source of competitive advantage. Building on our ongoing digital transformation efforts, Hyundai Motor Group is expanding AI transformation through the integration of AI and other intelligent technologies." – Eunsook Jin, President and Head of ICT Management Division, Hyundai Motor Group

More information about Hyundai Motor Group can be found at: http://www.hyundaimotorgroup.com or Newsroom: Media Hub by Hyundai, Kia Global Newsroom, Genesis Newsroom

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Hyundai Motor Group Accelerates AI Transformation Across Its Business, Advancing Toward the Physical AI Era

Hyundai Motor Group Accelerates AI Transformation Across Its Business, Advancing Toward the Physical AI Era

GUIYANG, China, Aug. 12, 2026 /PRNewswire/ -- A news report from CNS: 

In the mountains of southwest China's Guizhou Province, industries once unlikely to be associated with a remote inland region are finding their way into global markets.

In Jiangkou County, Tongren, stands what local authorities describe as the world's largest single-site matcha refining facility. Fully automated production lines process the finely ground green tea for consumers at home and abroad.

According to local figures, one in every five cups of matcha consumed worldwide is produced in Tongren. The city's matcha products are exported to more than 50 countries and regions, with the industry generating an output value of 750 million yuan (US$105 million).

For Mauro, a young visitor from Brazil, the industry raised a broader question: how can globally competitive production create opportunities for rural communities?

Tongren's matcha industry works with 73 upstream partner companies and around 13,300 hectares of tea plantations. Financial and technical support for growers, alongside links between market demand and production, helps connect local farmers with a wider supply chain.

Matcha is not the only Guizhou product reaching international markets. In Jinping County, Qiandongnan Miao and Dong Autonomous Prefecture, local industry figures suggest that one in every 10 shuttlecocks in circulation worldwide is made there. Production is supported by a supply chain extending from goose farming and feather sorting to intelligent manufacturing.

"I hadn't realised that some of the key materials used in these vehicles come from Guizhou," said Thai visitor Nim Jiratchaya, whose family owns a Chinese electric vehicle. Guizhou developed an advanced functional materials industry serving sectors including electric vehicles and renewable energy.

Digitalization is also changing traditional manufacturing. Guizhou Tyre's intelligent plant was the first in China's tyre industry to join the World Economic Forum's Global Lighthouse Network, which recognizes factories deploying advanced technologies at scale. The facility also uses photovoltaic power, purchased renewable electricity, and waste-heat recovery to reduce emissions.

Infrastructure played another role in connecting the mountainous province with wider markets. Nearly half of the world's 100 highest bridges are located in Guizhou, helping overcome terrain that has long complicated transport and economic connectivity.

For the visiting Gen Z group, the journey offered a view of China beyond its major cities and coastal manufacturing centres. Tea, badminton equipment, advanced materials, and tyres illustrate how specialised manufacturing, infrastructure investment, and local resources are connecting communities in China's mountainous southwest with national and global markets.

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Gen Z Visitors Explore Guizhou's Path to Global Markets