From the Kallang waterfront to the heartlands, bars and supermarkets, the Singapore-born beer brought thousands of Singaporeans together for an unforgettable Tiger Time
SINGAPORE, Aug. 12, 2026 /PRNewswire/ -- This National Day, born in Singapore Tiger Beer turned Singapore's 61st birthday into a collective islandwide toast, bringing thousands together at 61 locations, from the Kallang waterfront and neighbourhood gathering spots to bars, restaurants and supermarkets.
More than a celebration of the day itself, Tiger's National Day activation showed how a Singapore-born beer could bring people together in the places where they naturally gather, creating shared moments of pride, connection and Tiger Time across the island.
At the heart of the celebrations was Kampong Bugis, where more than 3,000 people gathered throughout the evening along the Kallang waterfront. The riverside precinct became Tiger's flagship National Day gathering spot with complimentary Tiger, roving cargo bikes, National Day fun packs, photo moments and live music setting the tone for an evening that built towards the fireworks over the city skyline. Soundtracked by a live DJ set from Singapore vinyl duo HeavyItch, the festivities culminated in a shared toast as crowds raised a Tiger to the nation.
Among the crowd were visitors experiencing Singapore's National Day for the first time, one of whom commented "This was my first time experiencing Singapore's National Day, and it's definitely a memory I'll bring home with me. Sharing a Tiger while celebrating such an important occasion made it a memorable way to experience Singapore's spirit and hospitality."
Tiger also gave more than 60 fans a different view of the celebrations aboard its National Day bumboat and a private Singapore Flyer capsule, offering front-row views of the fireworks from two Singapore icons.
"National Day is always special because it brings Singaporeans together, and for as long as I can remember, Tiger Beer has been at the heart of those moments. Whether it's catching up with close friends or gathering for a big celebration, cracking open a Tiger is our way of marking the occasion. There's a real sense of pride in seeing a brand born on our streets make such a massive mark across the world and raising a toast with it this National Day makes the celebration feel all the more meaningful," said content creator, Chow Jia Hui who joined Tiger's National Day bumboat.
The celebrations reached the heartlands too, where crowds gathered at Sengkang Grand Mall for a National Day Parade watch party.
As the first fireworks lit up the sky at around 8.15pm, Tiger also surprised those celebrating at selected coffee shops, bars and restaurants across the island, including The Tuckshop and Al Capone Kallang. Those enjoying a beer received a complimentary Tiger, just in time to raise a toast to the nation's birthday. At participating supermarkets and hypermarkets, consumers also received complimentary Tiger cans with any purchase, to join in the celebrations.
These moments brought Tiger's National Day celebrations to 61 locations across Singapore, from large-scale gatherings to the neighbourhood spots where people were already celebrating with friends and family.
"Singapore is home for Tiger, and as a beer born here more than 90 years ago, we're proud of the journey we've shared with the nation and how far we've travelled around the world," said Tanya Lubis, Marketing Manager, Tiger Beer. "Seeing thousands of people across 61 locations come together and raise a Tiger to Singapore made this National Day even more special."
About Tiger®
Tiger® was born in 1932 on the streets of Singapore. Today, Tiger® is the number one international premium beer from Asia and is available in more than 60 markets across the globe. Defying the odds to create the ultimate brew, a perfect balance between bold and refreshing, Tiger® has been uncaging new ways to take refreshment to the next level and make the impossible possible for decades. Tiger® believes that there is a tiger inside each of us, a version of ourselves that knows no limits to what is possible.
For more information, please visit www.tigerbeer.com.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
THOUSANDS RAISED A TIGER ACROSS 61 LOCATIONS IN AN ISLANDWIDE TOAST TO SINGAPORE'S 61ST BIRTHDAY
THOUSANDS RAISED A TIGER ACROSS 61 LOCATIONS IN AN ISLANDWIDE TOAST TO SINGAPORE'S 61ST BIRTHDAY
APIA, Samoa, Aug. 12, 2026 /PRNewswire/ -- As market narratives shift rapidly, investors increasingly demand broader asset allocation and higher capital efficiency. The ability to capture market opportunities instantly, alongside solid product offerings, earnings, and services, serves as the most direct benchmark for evaluating a trading platform. In July 2026, staying true to its "User First" principle, HTX delivered a multi-dimensional performance report marked by a 15% month-to-month growth in new registered users, driven by continuous optimization across listings, trading tools, earning products, campaign operations, and ecosystem building.
Expansion of TradFi Zone Drives Surging Trading Volume
This month, HTX continued to scale its Futures listings, launching 56 new assets, including 51 trending stock contracts. The listings are tightly focused on four high-demand sectors: commodities, precious metals, AI chips, and memory. HTX has carefully selected the core assets that attract the most market attention, balancing strong growth potential with resilient defensive characteristics. AI and semiconductors emerged as the dominant narratives in July, with key memory and computing assets such as SKHYNIX and SKHY (SK Hynix), MU (Micron Technology), and SNDK (SanDisk) going live consecutively, helping users flexibly capture market momentum. Currently, the platform supports 170 TradFi assets, covering US individual stocks, ETFs, and Pre-IPOs, maintaining a leading industry position in individual US stock coverage. Users can trade global core assets seamlessly on HTX, all in one place, without the need to switch between platforms.
Alongside asset expansion, the trading experience underwent continuous optimization. In July, HTX Futures completed deep adaptations for TradFi, optimizing index sources and funding rates to align stock contract pricing more closely with real market conditions. The website version launched a dedicated TradFi navigation tab, making it easier for users to locate stock targets. Furthermore, the Stock Contract Rebase feature is scheduled to launch in Q3, which will further upgrade the trading experience.
This was followed by a surge in trading volume. At the end of July, the daily trading volume of the HTX TradFi zone hit a historical high, surging more than 10x over the June daily average. The cumulative TradFi trading volume reached approximately $2.5 billion.
Beyond refining TradFi futures trading, HTX is expanding the integration of traditional finance and crypto markets. As RWAs, particularly tokenized stocks, gradually become a major global trend, HTX continues to monitor international regulatory dynamics, studying regulatory frameworks and compliance pathways to prepare for future product innovations and global expansion.
Copy Trading & Trading Bots Grow; Trailing Grid Officially Launched
Despite recent pressure in the crypto market, HTX's two automated futures trading businesses defied the market trend to achieve strong growth: July copy trading volume soared by 184% MoM, Futures trading bot volume grew by 9% MoM, and the platform's daily average position value increased by 7%.
The growth in copy trading stems from the development of the trader ecosystem. The platform continuously optimized its leaderboard mechanism, attracting and retaining quality traders to steadily expand the talent pool. This provided users with richer, more professional copy trading choices, boosting both yield experiences and user trust.
In terms of grid trading tools, the Trailing Grid feature officially launched in July, allowing grid intervals to dynamically adjust with market movements. This helps users capture volatility gains more intelligently in choppy markets. The initial order-placement mechanism for Futures Grid was simultaneously upgraded to a limit order, effectively compressing slippage losses caused by market fluctuations and improving the long-term yield performance of grid bots.
Multiple trading experience optimizations were also implemented for high-frequency user scenarios. A one-click close feature for dual-direction positions on the same trading pair allows users to close positions with a single click during fast-moving markets. Risk control models and trigger rules were optimized, further strengthening protection against negative balances under extreme market conditions. The newly launched Futures Event Center consolidates various futures event entries into a single page, eliminating the need to jump between multiple tabs.
Earn Subscriptions Exceed $290M; Lending System Comprehensively Upgraded
Capital efficiency remains a top concern for long-term holders. In July, HTX Earn recorded nearly 28,000 participating users with total subscription volume exceeding $290 million. Stablecoins remained the most popular choice. Flexible Earn products for USDT, USDD, and USDC attracted over 20,000 participants with continuously competitive returns, driving subscription volumes close to $250 million. Tailored for Prime 5 and above clients, the BTC VIP Flexible Earn product was launched, offering 1% APY. Combined with the previously launched USDT VIP Flexible Earn product, major clients gained broader options for long-term asset allocation.
Lending services introduced innovative mechanisms. Collateral Swap launched the TRX on-chain energy arbitrage feature. Users stake BTC, ETH, or USDT to borrow TRX, deposit it into TRON Stake 2.0 to generate and lease energy, and secure high annualized yields. At the same time, limited-time low-interest loan options were rolled out for popular assets including XAUT, HYPE, ONDO, and AAVE, further lowering financing costs for holders. HTX's Liquidity Boost continued to provide large-scale lending services to global top-tier market makers and institutional clients. Supporting multiple assets such as TRX and USDT, it offers customized solutions for clients with super-large volume demands, featuring higher TVLs and softer liquidations.
Celebrating the World Cup Online & Offline: SVIP Trip Reshapes Service Experience
The 2026 FIFA World Cup was July's most globally watched event. Capitalizing on this trend, HTX launched a World Cup prediction campaign featuring a total prize pool of 500,000 USDT, covering predictions on champion, match outcomes, and goal tallies, adding an extra layer of engagement for global users. The campaign attracted nearly 13,000 registered participants, who cast over 180,000 prediction votes, driving a trading volume approaching $170 million.
Beyond online engagement, HTX brought SVIP clients straight to the World Cup venue. To thank core clients for their long-term companionship and support, HTX hosted an exclusive VIP tour during the quarter-finals, offering stadium VIP boxes and customized itineraries, allowing SVIP clients to experience the passion of the World Cup firsthand.
Genesis Hackathon Concludes Successfully; $HTX Utility Expands
In July, the Genesis Hackathon, co-hosted by HTX DAO and B.AI, drew to a successful close. As a core part of the HTX DAO Genesis Program, this hackathon focused on the AI and Web3 track, attracting over 200 developer teams to explore quality projects across AI agents, AI trading, AI payments, AI wallets, and DeFi. It connected global developers, investment institutions, and ecosystem partners to continuously enrich the innovative ecosystem of HTX DAO.
This July, HTX launched the inaugural TradFi "Trade to Earn" event. Users not only traded TradFi contracts with negative fees, but also saw 100% of their trading fees being allocated to the buyback and burn of $HTX, supporting its long-term value stability. The first round achieved a trading volume exceeding 63 million USDT, returning over 1.8 billion $HTX in fees to users. The second round of TradFi "Trade to Earn" is currently underway.
The 13th Anniversary Approaches: More Surprises Are on the Way
Looking back at July, every initiative by HTX pointed to a single core objective of delivering a better user experience. HTX is about to usher in its 13th-anniversary celebration, with numerous exciting events right around the corner to reward new and existing users for their trust and support. Over the past thirteen years, HTX has navigated through bull and bear cycles alongside global users, experiencing the industry's ups and downs. Moving forward, the platform will continue to embed "User First" into every detail, providing every user with a more complete, secure, and diverse digital asset participation scenario.
About HTX
Founded in 2013, HTX has evolved from a virtual asset exchange into a comprehensive ecosystem of blockchain businesses that span digital asset trading, financial derivatives, research, investments, incubation, and other businesses.
As a world-leading gateway to Web3, HTX harbors global capabilities that enable it to provide users with safe and reliable services. Adhering to the growth strategy of "Global Expansion, Thriving Ecosystem, Wealth Effect, Security & Compliance," HTX is dedicated to providing quality services and values to virtual asset enthusiasts worldwide.
To learn more about HTX, please visit https://www.htx.com/ or HTX Square, and follow HTX on X, Telegram, and Discord.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
HTX Releases July Performance Report: TradFi Zone Evolves, Reaching Record Daily Trading Volume
HTX Releases July Performance Report: TradFi Zone Evolves, Reaching Record Daily Trading Volume
HTX Releases July Performance Report: TradFi Zone Evolves, Reaching Record Daily Trading Volume
HTX Releases July Performance Report: TradFi Zone Evolves, Reaching Record Daily Trading Volume
