SAN FRANCISCO--(BUSINESS WIRE)--Aug 12, 2026--
ŌURA, maker of the world’s leading smart ring, today announced long-term partnerships with top-10-ranked tennis players Coco Gauff and Taylor Fritz to spotlight how elite athletes are taking a holistic approach to health as they compete at the highest level of sport.
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Heading into the 2026 US Open, the fourth and final Grand Slam tournament of the year, Gauff and Fritz are leveraging research-grade data and insights from Oura to navigate how they prepare, compete, and recover. With its discreet, lightweight form factor, Oura Ring 5 fits seamlessly into the demands of elite competition and everyday life, translating the hidden hours of travel, sleep, and recovery into visible, actionable signals. By looking beyond training, the athletes are gaining a fuller picture of their health and using those insights to make more informed decisions across a demanding season.
“People see the results, but they don't see everything that goes into being ready to compete at this level, week after week,” said Coco Gauff. “For me, staying composed under pressure isn't something that just happens on the court — it starts with how well I understand my own body, especially during a long tournament when there's so little time to recover between matches. That's what drew me to Oura. It's not about chasing numbers, it's about actually listening to what my body is telling me and incorporating that into how I train and recover.”
Gauff and Fritz each bring forward a distinct expression of the Oura brand. Gauff represents a modern vision of performance–one grounded in composure, self-awareness, and a strong sense of how to care for herself through the demands of elite competition. As one of the top players in the world, she has navigated extraordinary pressure and visibility with poise. Her partnership with Oura reflects the role that staying attuned to her body, recovering well, and remaining grounded play in sustaining performance over a long season.
Fritz embodies a disciplined approach to elite tennis built on consistency, durability, and routines that hold up over time. A long-time Association of Tennis Professionals (ATP) top 10 player and one of the leading American players in men’s tennis, he understands that repeatable performance is built not only through training, but also through sleep, recovery, and the off-court habits that support a long season.
“When you’re consistently competing at this level, you’re always looking for the small things that can help you stay sharp across matches, travel, and training,” said Taylor Fritz. “Anyone can have a good week. Consistency is what’s paramount. Oura helps me see how my daily habits add up over time, and it keeps my routine sustainable over a long season. I’m excited to wear my Oura Ring throughout the US Open and to use these insights on and off the court with my coach and team.”
The partnership will be supported by an integrated marketing campaign launching this week featuring both athletes. Focusing on their off-court stories, the campaign highlights the ways they stay sharp and pursue their ambitions. Gauff’s story unfolds at Atlantic Community high school, her family’s alma mater where her grandmother was one of the first Black students to enroll after integration, connecting her love of reading and family legacy to her evolution into one of tennis’s top stars. Fritz’s campaign follows his journey from the court to the corner office, representing the modern athlete as an entrepreneur–disciplined, strategic, and building toward a larger future in tennis and beyond.
Launching with a digital takeover featuring Fritz in The Athletic, the campaign will extend through OOH amplifications on LinkNYC kiosks throughout New York City and print advertisements in The New York Times.
“Coco and Taylor each bring a distinctive approach to elite sport,” said Doug Sweeny, chief marketing officer at ŌURA. “Coco’s approach to preparation and performance, alongside Taylor’s consistency and discipline, reflects our belief that athletes–and everyone–can be at their best by understanding their bodies over time. These partnerships are part of Oura’s long-term strategy to work with athletes who share our vision for a more thoughtful, sustainable approach to health and performance.”
Gauff and Fritz join Oura’s roster of elite athlete ambassadors, including Harry Kane and Declan Rice, as the company expands its presence across global sport. Together with partnerships spanning the USTA and US Open, U.S. Soccer, Team USA, Team Finland, and the LA28 Olympics, these relationships reflect Oura’s commitment to supporting elite sport across entire ecosystems, while also showing how the same principles trusted by top athletes can help more people improve how they recover, feel, and perform in everyday life.
About ŌURA
ŌURA delivers personalized health data, insights, and daily guidance with Oura Ring, the leading smart ring that helps you live healthier, longer. Guided by a mission to shift healthcare from sick care to prevention, Oura supports millions of members worldwide across sleep, activity, stress, readiness, women’s health, and heart health. Scientifically validated against medical gold standards, the lightweight Oura Ring tracks 50+ health metrics continuously, empowering both individuals and thousands of research teams, healthcare providers, and organizations. With 1,200+ partners across wellness and medicine, Oura is advancing the future of preventative health.
Founded in Finland in 2013, ŌURA is headquartered in San Francisco with E.U. headquarters in Oulu, Finland.
Oura Ring is not a medical device and is not intended to diagnose, treat, cure, monitor, or prevent medical conditions or illnesses.
Coco Gauff and Taylor Fritz Join ŌURA as Brand Ambassadors Ahead of the 2026 US Open
Coco Gauff and Taylor Fritz Join ŌURA as Brand Ambassadors Ahead of the 2026 US Open
OSHKOSH, Wis.--(BUSINESS WIRE)--Aug 12, 2026--
Oshkosh Defense, an Oshkosh Corporation [NYSE: OSK] company, and Marine Depot Maintenance Command (MDMC) successfully demonstrated the ability to securely manufacture and deliver approved, mission-critical replacement parts at the point of need during Exercise Valiant Shield 2026, showcasing a new approach to sustainment that reduces dependence on vulnerable supply lines and helps keep tactical vehicles mission ready.
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As military operations become increasingly distributed across the Indo-Pacific and other contested environments, the ability to rapidly produce approved replacement parts closer to where they are needed is becoming a critical readiness advantage. Rather than waiting for parts to move through lengthy and potentially contested logistics networks, digital manufacturing enables forces to restore equipment faster, reduce vehicle downtime, and sustain operations when traditional supply chains are challenged.
During Valiant Shield 2026, Oshkosh Defense supported MDMC and authorized manufacturer MadeHere in securely manufacturing an approved LVSR replacement part in Japan using the AdvMFG Hub Digital Sustainment Platform (DSP), a secure repository of approved digital part files that enables authorized users to manufacture replacement parts while allowing Oshkosh Defense to retain ownership of its intellectual property. The exercise also included production of the same approved replacement part at MDMC in Albany, Georgia, demonstrating how a common, secure digital manufacturing ecosystem can produce identical, configuration-controlled components across geographically dispersed locations.
Producing approved replacement parts at the point of need reduces reliance on long-distance transportation, shortens repair timelines, and increases operational resilience by enabling maintainers to restore vehicles to service without waiting for conventional supply chains.
The demonstration highlights how secure, configuration-controlled digital manufacturing enables rapid production of mission-critical, obsolete, or long-lead replacement parts while maintaining strict quality standards and intellectual property protection. By producing approved replacement parts at or near the point of need, the Marine Corps can reduce equipment downtime, improve operational readiness, strengthen supply chain resilience, and keep critical assets mission-ready in distributed and contested environments.
"Future conflicts will demand new approaches to sustainment, particularly in environments where traditional logistics networks may be constrained or contested," said Pat Williams, Chief Programs Officer, Oshkosh Defense. "Secure digital manufacturing gives maintainers the ability to produce approved replacement parts closer to the point of need, reducing maintenance delays, improving operational resilience, and helping keep critical vehicles in the fight." By working alongside MDMC and partners including MadeHere, Oshkosh is helping advance a more resilient sustainment model for the U.S. Marine Corps.
About Oshkosh Defense
Oshkosh Defense, an Oshkosh Corporation business [NYSE: OSK], delivers adaptable, connected, and survivable systems critical to the modernization and readiness of the U.S. and its allied forces. As a trusted mobility integrator, Oshkosh brings advanced vehicles, intelligent systems, and mission-critical technologies together into unified solutions built for evolving operational demands. Combining defense expertise with commercial scale, Oshkosh accelerates innovation from development through deployment. And because the mission does not end at fielding, Oshkosh provides global sustainment, lifecycle support, and aftermarket solutions that keep fleets ready while advancing the future of defense mobility.
Learn more at OshkoshDefense.com.
About Oshkosh Corporation
At Oshkosh (NYSE: OSK), we make innovative, purpose-built vehicles and equipment to help everyday heroes advance communities around the world. Headquartered in Wisconsin, Oshkosh Corporation employs over 19,000 team members worldwide, all united behind a common purpose: to make a difference in people’s lives. Oshkosh products can be found in more than 150 countries under the brands of JLG®, Pierce®, MAXIMETAL, Oshkosh® S-Series™, McNeilus®, IMT®, Jerr-Dan®, Frontline™ Communications, Oshkosh® Airport Products, Oshkosh AeroTech™, Oshkosh® Defense and Pratt Miller. For more information, visit oshkoshcorp.com.
Forward Looking Statements
This news release contains statements that the Company believes to be “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical fact, including, without limitation, statements regarding the Company’s future financial position, business strategy, targets, projected sales, costs, earnings, capital expenditures, debt levels and cash flows, and plans and objectives of management for future operations, are forward-looking statements. When used in this news release, words such as “may,” “will,” “expect,” “intend,” “estimate,” “anticipate,” “believe,” “should,” “project” or “plan” or the negative thereof or variations thereon or similar terminology are generally intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, assumptions, and other factors, some of which are beyond the Company’s control, which could cause actual results to differ materially from those expressed or implied by such forward-looking statements. These factors include risks related to the Company’s ability to successfully execute on its strategic road map and meet its long-term financial goals. Additional information concerning these and other factors is contained in the Company’s filings with the Securities and Exchange Commission. All forward-looking statements speak only as of the date of this news release. The Company assumes no obligation, and disclaims any obligation, to update information contained in this news release. Investors should be aware that the Company may not update such information until the Company’s next quarterly earnings conference call, if at all.
Oshkosh Defense LVSR
