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Sobot Upgrades its AI Agents, Moving from Answers to Results

Business

Sobot Upgrades its AI Agents, Moving from Answers to Results
Business

Business

Sobot Upgrades its AI Agents, Moving from Answers to Results

2026-08-13 11:00 Last Updated At:11:15

Built to Solve, Backed by a Full System of Support

SINGAPORE, Aug. 13, 2026 /PRNewswire/ -- Sobot, the agentic customer contact platform, announced an upgrade to its AI Agents. This upgrade didn't come from a smarter model alone, but from a fundamental change in how Agents think and act.

What's New in Sobot Agents

Reasoning in Action: From Answering Questions to Getting Things Done

Previously, Sobot followed a workflow-trigger pattern: businesses built a workflow in advance, mapping out how the Agent should respond to each customer behavior. Once a customer's intent was recognized, the Agent simply followed that path. It couldn't adapt when a situation fell outside the workflow, and nothing fed back into the Agent's own decision-making until the process had run its course.

The upgraded Sobot Agents work differently, running on a continuous loop of reasoning, acting, and observing, a pattern known as ReAct. Take a return request: instead of following a workflow, the Agent works out what information it still needs, checks it against what the customer has already shared, and asks for the rest. Workflows still suit scenarios that need a fixed process; this is simply a more adaptive option. RAG keeps every answer grounded in the right knowledge, and ReAct turns that understanding into a finished task.

The foundation of Sobot Agents lies in a unified resource layer of knowledge, skills, tools, MCPs, memory, and variables, centrally managed and shared across every Agent rather than configured separately. A skill built to handle one type of request only needs to be created once, then any Agent can call on it automatically whenever it recognizes a matching scenario, without rebuilding it from scratch.

Conversational Building: From Expert Configuration to Simplified Setup

Building an AI Agent used to mean specialist-level setup: bot styles, prompts, knowledge bases, and even more, each on its own separate page. In the updated Sobot Agents Studio, businesses simply describe what they want to build in a conversation, the same way they might explain a task to a colleague, covering the relevant business materials and what the Agent is expected to do. The Studio then pulls up the right settings on its own, and no page switching is needed. Knowledge, skills, and tools all come together in one place.

Ask AI for Data: Performance Insights in Natural Language

The upgrade introduces "Ask AI for Data", changing how businesses assess their own AI Agents' performance. Sobot used to bring performance data together in one dashboard, but businesses could only view preset templates. With so many metrics available, managers had to dig through them, find the ones that mattered, and work out the comparisons on their own. Now, instead of reading a dashboard, managers can simply ask a question in natural language and get a direct answer, complete with trend interpretation, anomaly flags, and next steps to take.

Nexus and Experts: The Infrastructure and Expertise Behind Every Agent

Sobot Agents handle customer interactions independently, but they don't run in isolation. That independence is backed by two more layers: Nexus and Experts.

Sobot Nexus is the unified infrastructure every Agent runs on. It connects every channel customers might come from, including website and app chat, voice, email, and social media such as WhatsApp, Facebook Messenger, and Instagram, into a single platform. It also gives agents a unified workspace: when a request needs a human touch, it transfers there with the full conversation history, so nothing needs to be repeated. An AI Copilot works alongside the human agent throughout, helping them handle the conversation more efficiently.

Sobot Experts stay involved throughout a business's journey with Sobot Agents. AI Strategists design implementation plans aligned with businesses' goals; Deployment Specialists configure and launch Agents for stable operation; AI Trainers refine models using real conversation data; and Operation Analysts monitor performance and flag where to adjust next. Rather than stepping back once a system is delivered, Experts keep observing and tuning, driving steady gains in accuracy.

Sobot: Redefining What AI Solves in Customer Contact

"We're moving AI in customer contact from a supporting role to a leading one. The question is no longer how well AI can assist a human agent, but how much AI can resolve on its own. That's the direction we see the whole industry heading, and it's the direction we're building Sobot toward," said Yi Xu, CEO of Sobot.

This upgrade reflects that shift: Sobot Agents are now built to finish a customer's request, not just respond to it, freeing up businesses' people for what genuinely needs a human touch.

For more information, please visit https://www.sobot.io/.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Sobot Upgrades its AI Agents, Moving from Answers to Results

Sobot Upgrades its AI Agents, Moving from Answers to Results

Through Australian Beef, Meat & Livestock Australia (MLA) celebrates the shared meals, spirited rivalries and unforgettable match-day moments that unite communities across Southeast Asia

SINGAPORE, Aug. 13, 2026 /PRNewswire/ -- Across Southeast Asia, football is more than just a game. It brings friends and communities together, sparking passionate conversations, friendly rivalries and unforgettable match-day moments. Whether cheering for opposing teams, debating a referee's latest call or celebrating a last-minute winner, one thing remains constant: every great football experience is made even better when shared over good food. From home watch parties to bustling stadiums, Aussie Beef is the ideal choice for bringing people together.

This August, Aussie Beef is inviting fans to put their differences aside with the launch of "Got Beef?", a new two-year regional campaign that transforms football rivalries into shared moments over premium Australian beef. Rolling out across Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, the campaign is part of MLA's ongoing partnership with ASEAN United FC, spanning the ASEAN Hyundai Cup™ 2026, ASEAN Club Championship Shopee Cup™, ASEAN Women's MSIG Cup™ and the ASEAN U-23 Championship™.

In Southeast Asia, food is more than a meal - it is a way people come together. Football and food carry that power to unite people through passion and shared experiences, and Aussie Beef brings these moments to life by giving fans something everyone can celebrate together, no matter which team they support.

At the heart of the campaign is football's most debated figure: the referee who represents the friendly disagreements and rivalries that make football so exciting. But through "Got Beef?", the referee takes on a new role – becoming the unexpected connector who helps fans settle their "beef" over great food.

"Australian Beef has always been about bringing people together. Football provides the occasion, but it's the moments shared around the table that stay with us long after the final whistle. Through 'Got Beef?', we're celebrating how Aussie Beef can bring fans together," said Valeska, Regional Manager – SEA, Meat & Livestock Australia.

Through regional storytelling and local market activations, the campaign will showcase how Aussie Beef can be part of the sport's biggest moments – from match-day gatherings to celebrations shared between rival supporters.

Across Southeast Asia, the campaign will come to life through retail promotions, digital content, football-inspired experiences and social engagement.

About Meat & Livestock Australia (MLA) and Aussie Beef

Meat & Livestock Australia is a service provider to the Australian red meat and livestock industry.

Australia's red meat brand 'Aussie Beef' underpins MLA's international marketing activities representing the industry's core strengths, including world-leading food safety and traceability systems, and a reliable, export-focused supply chain.

  • In 2025, Australia exported more than 1.5 million tonnes of beef to 83 countries
  • Australian beef is produced under rigorous food safety, quality assurance and traceability systems
  • Renowned for its premium quality and exceptional taste, Aussie Beef is enjoyed by consumers worldwide  

Official websites: mla.com.au / aussiebeefandlamb.com.au

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

"Got Beef?" Aussie Beef Invites Southeast Asia to Settle Football Rivalries Over Great Food

"Got Beef?" Aussie Beef Invites Southeast Asia to Settle Football Rivalries Over Great Food

"Got Beef?" Aussie Beef Invites Southeast Asia to Settle Football Rivalries Over Great Food

"Got Beef?" Aussie Beef Invites Southeast Asia to Settle Football Rivalries Over Great Food

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