S-GAME Establishes Hong Kong Base to Launch AAA Martial-Arts Game "Phantom Blade Zero" Globally

Mainland flagship game developer S-GAME establishes Hong Kong base to drive global launch of AAA title Phantom Blade Zero

Invest Hong Kong today (August 13) announced that S-GAME, a leading Chinese Mainland game and content developer, has established a new Hong Kong office dedicated to game publishing and distribution, promotion, trading, and cross-media intellectual property (IP) business. Using Hong Kong as its base, the company will drive the overseas expansion of its soon-to-be-launched AAA martial-arts action game Phantom Blade Zero.

The game Phantom Blade Zero, Source: HKSAR Government Press Releases

Hailed as the most anticipated Chinese AAA game of 2026, Phantom Blade Zero has attracted keen attention from players worldwide. The martial-arts action title blends Eastern wuxia elements with dark fantasy aesthetics to form its distinctive "Kungfupunk" style. Phantom Blade Zero's art centre is also based in Hong Kong, with the art team bringing together creative talent from across Greater China. Several veteran Hong Kong film martial-arts choreographers took part in the game's action production, and as a result, the high-speed combat and action design within the game are rich with the flavour of Hong Kong's martial-arts cinema. The game opened for global pre-order starting yesterday (August 12). In its latest trailer, S-GAME announced that renowned Hong Kong kung fu film star and director Donnie Yen has served as the Creative Consultant of Phantom Blade Zero since 2023, and personally performed both the motion captures and facial captures for a major in-game character, "Mó Yuan". The game is scheduled to launch worldwide simultaneously on Steam, Epic Games Store, and PlayStation on October 29 this year.

Associate Director-General of Investment Promotion Mr Arnold Lau said, "China is not only a vast IP consumer market, but has also become a globally recognised base for creative exports. As a hub connecting the world, Hong Kong, with its mature professional services, bilingual talent, media networks and a robust intellectual property protection regime, will provide crucial support for S-GAME's overseas distribution and IP internationalisation. Meanwhile, Phantom Blade Zero has drawn on Hong Kong's rich pool of international film talent and resources, fusing the martial-arts aesthetics of classic Hong Kong cinema into a next-generation video game, achieving cross-border and cross-media cultural inheritance. We look forward to enterprises leveraging Hong Kong as a base for global promotion so that outstanding works can extend their influence far and wide."

The game Phantom Blade Zero, Source: HKSAR Government Press Releases

The Marketing Director of S-GAME, Mr Julius Li, said, "Hong Kong is the natural choice for S-GAME's journey into international markets. Hong Kong is not only a top-tier global financial and business centre, but also a storied hub for international film and publishing - an inspiration for Phantom Blade Zero and a strategic vantage point for taking 'Kungfupunk' game culture global. The talent, legal and business environment, media influence and urban culture here all meet our global distribution needs and align closely with the creative roots of Phantom Blade Zero. The newly established Hong Kong office will support us in advancing international business liaisons, international advertising, IP licensing, as well as the possible future production and distribution of film and television spin-offs, bringing this work rooted in the East onto the world stage."

S-GAME was founded by Mr Liang Qiwei (Soulframe) in 2011, with original IPs including the Rainblood series and the Phantom Blade series of mobile games. Phantom Blade Zero, the title being launched, drew an enthusiastic response at a large-scale offline trial event held in Beijing in July 2025, capturing the attention of players at home and abroad, with cumulative views surpassing 100 million and livestream viewership exceeding 20 million.

For more information about Phantom Blade Zero, please visit pbz.s-game.cn.

Invest Hong Kong today (August 13) announced that S-GAME, a leading Chinese Mainland game and content developer, has established a new Hong Kong office dedicated to game publishing and distribution, promotion, trading, and cross-media intellectual property business. Using Hong Kong as its base, the company will drive the overseas expansion of its soon-to-be-launched AAA martial-arts action game Phantom Blade Zero. Photo shows the Marketing Director of S-GAME, Mr Julius Li (left), and the Founder & Chief Executive Officer of S-GAME, Poducer of Phantom Blade Zero, Mr Liang Qiwei (Soulframe) (right). Source: HKSAR Government Press Releases

Volume and price statistics of external merchandise trade in June 2026

Further to the external merchandise trade statistics in value terms for June 2026 released earlier on, the Census and Statistics Department (C&SD) released today (August 13) the volume and price statistics of external merchandise trade for that month.

In June 2026, the volume of Hong Kong's total exports of goods and imports of goods increased by 34.3% and 27.5% respectively over June 2025.

Comparing the first half of 2026 with the same period in 2025, the volume of Hong Kong's total exports of goods and imports of goods increased by 28.7% and 30.4% respectively.

Comparing the second quarter of 2026 with the preceding quarter on a seasonally adjusted basis, the volume of total exports of goods and imports of goods increased by 6.6% and 2.2% respectively.

Changes in volume of external merchandise trade are derived from changes in external merchandise trade value with the effect of price changes discounted.

Comparing June 2026 with June 2025, the prices of total exports of goods and imports of goods increased by 13.6% and 12.7% respectively.

As regards price changes in the first half of 2026 over the same period in 2025, the prices of total exports of goods and imports of goods increased by 7.9% and 7.6% respectively.

Price changes in external merchandise trade are reflected by changes in unit value indices of external merchandise trade, which are compiled based on average unit values or, for certain commodities, specific price data.

The terms of trade index is derived from the ratio of price index of total exports of goods to that of imports of goods. Compared with the same periods in 2025, the index increased by 0.8% in June 2026 and 0.3% in the first half of 2026.

Changes in the unit value and volume of total exports of goods by main destination are shown in Table 1.

Comparing June 2026 with June 2025, increases were recorded for the total export volume to the USA (85.2%), Taiwan (60.5%), Vietnam (40.5%) and Chinese Mainland (the Mainland) (36.9%). On the other hand, the total export volume to India decreased by 8.8%.

Over the same period of comparison, the total export prices to all main destinations increased: the Mainland (15.9%), the USA (13.3%), India (11.9%), Vietnam (10.5%) and Taiwan (10.1%).

Changes in the unit value and volume of imports of goods by main supplier are shown in Table 2.

Comparing June 2026 with June 2025, increases were recorded for the import volume from all main suppliers: Korea (109.2%), Vietnam (74.7%), Singapore (27.9%), the Mainland (25.0%) and Taiwan (2.2%).

Over the same period of comparison, the import prices from all main suppliers increased: Korea (31.3%), Taiwan (20.0%), Vietnam (14.2%), the Mainland (12.1%) and Singapore (10.1%).

Further information

Details of the above statistics are published in the June 2026 issue of "Hong Kong Merchandise Trade Index Numbers". Users can browse and download the report at the website of the C&SD (www.censtatd.gov.hk/en/EIndexbySubject.html?pcode=B1020006&scode=230).

Enquiries on merchandise trade indices may be directed to the Trade Analysis Section of the C&SD (Tel: 3863 2599).