Automation Fair 2026 Opens Registration for Industry's Premier Industrial Operations Event

Industry leaders gather to explore the technologies, ideas and connections shaping the future of industrial operations

MILWAUKEE, Aug. 13, 2026 /PRNewswire/ -- Rockwell Automation, Inc. (NYSE: ROK), the world's largest company dedicated to industrial automation and digital transformation, announces that registration is now open for Automation Fair 2026, taking place November 16-19 at the Thomas M. Menino Convention & Exhibition Center in Boston.

Centered on the theme Future in Focus, Automation Fair 2026 will bring together more than 14,000 manufacturing, technology and industrial operations professionals from around the world for four days of learning, innovation and collaboration. Attendees will explore emerging technologies, gain practical insights and connect with people shaping the future of industrial operations.

Recognized as one of the industry's premier events, Automation Fair offers attendees direct access to industry professionals, technology innovators, hands-on training, interactive exhibits and valuable networking opportunities designed to help manufacturers move forward with confidence.

"Automation Fair is where the future of industrial operations comes into focus," said Brian Hovey, vice president, global marketing and chief marketing officer at Rockwell Automation. "This event brings together the people, technologies and ideas that are transforming manufacturing. Whether organizations are advancing digital transformation initiatives, scaling AI, strengthening resilience or improving productivity, attendees will leave with actionable strategies and meaningful connections that help turn vision into results."

Future in Focus: What to Expect

Experience the latest in industrial innovation

The Automation Fair Expo will feature more than 150 interactive exhibits, live demonstrations and Discovery Theater presentations highlighting advancements in industrial automation, software, AI, smart manufacturing, cybersecurity, workforce technologies and digital operations. Attendees will see how these innovations are being applied to solve real business challenges and deliver measurable outcomes.

Gain Insights from Industry Leaders

Keynotes from Rockwell Automation executives and influential industry voices will explore the trends, opportunities and technologies driving the next era of industrial operations, offering perspective on how organizations can build more intelligent, connected and agile enterprises.

Turn Learning into Action

With more than 250 educational sessions and over 500 hours of advanced training, attendees can build personalized learning paths aligned to their business priorities. Technical workshops, hands-on labs and discussions will provide practical guidance for solving real-world operational challenges and accelerating transformation initiatives.

See Real-World Success

Six exclusive off-site tours will provide behind-the-scenes access to innovative production environments and advanced manufacturing facilities, showcasing how leading organizations are using technology to improve performance, sustainability and growth.

Connect With People Shaping the Future

Five focused half-day summits will bring together executives, practitioners and technology professionals for deeper conversations around emerging trends, strategic priorities and industry-specific opportunities that are shaping the future of industrial operations.

Demand for Automation Fair continues to grow as attendees return year after year to explore emerging technologies and connect with professionals from across the industrial ecosystem.

"It was a wonderful time to witness so much technology in one single place," said Yemboado Yonli, senior automation engineer, Johnson & Johnson MedTech. "From robots to super track conveyors to machine vision systems, it was all about smart manufacturing. Rockwell demonstrated one more time how quality automation is essential in the world of smart manufacturing."

Registration is now open! To learn more and secure your spot, visit this site.

Frequently Asked Questions

What is the Automation Fair® event?
Automation Fair is Rockwell Automation's premier industrial operations event, bringing together manufacturing, technology and operations leaders for four days of learning, networking and innovation.

When and where is Automation Fair 2026?
Automation Fair 2026 will take place November 16-19, 2026, at the Thomas M. Menino Convention & Exhibition Center in Boston, MA, USA.

Who should attend Automation Fair 2026?
The event is designed for manufacturers, engineers, operations leaders, IT/OT professionals, executives and technology decision-makers seeking to advance industrial operations and digital transformation.

What topics will be featured at Automation Fair 2026?
Programming will cover industrial AI, smart manufacturing, cybersecurity, digital transformation, workforce development, software and connected operations.

How can I register for Automation Fair 2026?
Registration and event information are available at www.rockwellautomation.com/automationfair.

About Rockwell Automation
Rockwell Automation, Inc. (NYSE: ROK), is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 26,000 problem solvers dedicated to our customers in more than 100 countries as of fiscal year end 2025. To learn more about how we are bringing Connected Enterprise to life across industrial enterprises, visit www.rockwellautomation.com.

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Automation Fair 2026 Opens Registration for Industry's Premier Industrial Operations Event

Michelin has introduced the Primacy 5 Energy and Pilot Sport 5 Energy in Vietnam, combining performance, durability, and energy efficiency for a wide range of vehicles.

HO CHI MINH CITY, Vietnam, Aug. 14, 2026 /PRNewswire/ -- Michelin has just unveiled two new tire lines: Primacy 5 Energy and Pilot Sport 5 Energy. The Primacy 5 Energy targets mass-market and family vehicles, while Pilot Sport 5 Energy is designed for high-performance cars.

The company stated that these products were developed against the backdrop of a shifting transportation landscape, marked by the increasing prevalence of hybrid and electric vehicles. This development strategy aims to minimize the trade-offs typically encountered when attempting to simultaneously optimize tire performance, durability, and energy efficiency.

Positioned within the premium segment, Michelin Primacy 5 Energy focuses on balancing ride comfort, safety, and energy efficiency. The product has achieved an "AAA" rating under European Union tire labeling standards across three criteria: energy efficiency, wet grip, and noise reduction. This tire line incorporates Silent Rib Gen 3 and Piano Acoustic Tuning technologies to minimize road noise during operation.

Another notable feature is Slim Belt technology, which utilizes a thinner belt layer and less material while maintaining durability. According to Michelin, this technology helps reduce rolling resistance, thereby improving fuel economy for internal combustion engine vehicles or extending the driving range of electric vehicles.

Meanwhile, Pilot Sport 5 Energy achieves an "AA" rating according to the European Tyre Label Classification Standard for wet grip and energy efficiency. It employs Dynamic Response technology to enhance steering responsiveness and features a dual-compound tread design that balances grip with energy efficiency.

Both product lines incorporate MaxTouch technology, which distributes forces across the contact patch during acceleration, braking, and cornering. This solution helps minimize uneven wear and maintains consistent tire performance throughout its service life. 

Primacy 5 Energy is available in 30 sizes, making it suitable for various models such as the Toyota Yaris Cross Hybrid, Corolla Cross Hybrid, Innova Cross Hybrid, Mercedes-Benz GLC, Mazda CX-8, and VinFast VF 8.

Meanwhile, Pilot Sport 5 Energy comes in 20 sizes and is compatible with vehicles including the BMW iX3, Mercedes-Benz GLC 300, Lexus LS 500, VinFast VF 7 Plus, and the electric Porsche Macan.

In Vietnam, MICHELIN Primacy 5 Energy and MICHELIN Pilot Sport 5 Energy are now available at genuine Michelin tire dealers nationwide. For more information, please visit www.michelin.vn.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Michelin launches two new tire lines catering to gasoline, hybrid, and electric vehicles

Michelin launches two new tire lines catering to gasoline, hybrid, and electric vehicles